Mae Fah Luang Foundation under Royal Patronage People-centered Community Reintegration Dr. Sandro Calvani Senior Advisor on Strategic Planning MFLF 1 1 The Doi Tung Development Project The Mae Fah Luang Foundation (MFLF) is a not-for-profit organization dedicated to promotes community, social, environmental and cultural development in accordance with the principles of the Princess Mother for people’s happiness, sustainability and security. The Doi Tung Development Project is the first and foremost holistic development project of the MFLF: it implements the MFLF Sustainable Alternative Livelihood Development (SALD).Programme Three elements to provide good foundation to restart the people’s lives • Providing Livelihood Opportunities • Reprogramming Community Perception • Opening the Mind of Public and Private Sector 3 In the heart of the golden triangle Total Area of 150 Sq.km. 29 villages Population 11,000 6 ethnic groups Doi Tung 4 5 6 7 8 “Nobody wants to be bad but they do not have the opportunity to do good” 9 People-centered approach Drug Addiction Drought Human Trafficking Terrorism Crimes Urban slum Sickness Weakening social safety net Narcotic Crop Flood Cultivation Poverty & Prostitution Lack of Opportunity Deforestation Ignorance Poverty HIV Aids “Help the People to Help Themselves” 10 The 3 S Sustainable Development Model Sustainability - Enough Savings - Capacity for self-development - Independence - Social and economic immunity Sufficiency - Entrepreneurs / etc. QUICK - Living wage HIT! - Sufficient food all year round - Access to infrastructure and education - Better health Survival - Some and/or all debts repaid - Hand to mouth - Living in poverty and sickness - Zero infrastructure - In debt Three elements to provide good foundation to restart the people’s lives • Providing Livelihood Opportunities • Reprogramming Community Perception • Opening the Mind of Public and Private Sector 12 From opium farmers... To forestry workers 13 to landscape gardeners 14 14 Mant ando small Nature entrepreneurs Living in Harmony 15 Long-term and stable income: Economic Forest 16 Maximize limited resources: Moving up the Value Chain Coffee Cherries 0.50 $ / kg. Green beans 3.11 $ / kg. Roasted beans 11.33 $ / kg. Packaged Café and DoiTung Branded 115 $ / kg. 35 $ / kg. 17 18 Brand DoiTung: Social Enterprise Food Handicrafts Tourism 19 19 20 21 2016 Collection: The Savage Guardian 22 Three elements to provide good foundation to restart the people’s lives • Providing Livelihood Opportunities • Reprogramming Community Perception • Opening the Mind of Public and Private Sector 23 1,000- day Drug Rehabilitation Centre at Pha Mee 45 – 60 day of detoxification 25 945 day of vocational training to provide livelihood options and preparing community to welcome them back as HEROES 27 Education Development 28 ที่มา28 : มูลนิธิแม่ฟ้าหลวง ในพระบรมราชูปถัมภ์ 28 ที่มา : มูลนิธิแม่ฟ้าหลวง ในพระบรมราชูปถัมภ์ 29 Three elements to provide good foundation to restart the people’s lives • Providing Livelihood Opportunities • Reprogramming Community Perception • Opening the Mind of Public and Private Sector 30 International Partnerships 31 Why we partner with the private sector? technical expertise capacity building marketing technology refinement International standard Continuous self-improvement, competitiveness, efficiency in a globalized world… “PEOPLE SHOULD NEVER BUY PRODUCTS OUT OF CHARITY, BUT FOR THEIR QUALITY, OTHERWISE THEY WILL ONLY BUY ONCE” HRH Princess Srinagarindra 32 Involvement with prisoners under the Kamlangjai (Inspire) Project under the Royal Initiative of Her Royal Highness Princess Bajarakitiyabha o On 29 July 2016, Her Royal Highness Princess Bajarakitiyabha presided over a workshop and study visit of 48 prisoners under the Kamlangjai (Inspire) Project to the Doitung Development Project o Objective: o To inspire prisoners with examples of alternative livelihoods so they can begin their new lives as good citizens of the society o To foster understanding among all stakeholders on how to adapt alternative development principles in tackling issue of repeat offenders 33 On 27 December 2017, HRH Princess Bajarakitiyabha opened “Inspire” coffee shop at Doi Hang Prison, Chiang Rai, the model project under the Kamlangjai (Inspire) Project What do the people get out of it? Measuring the outcome, not just input and output 94,240 Baht 100000 Per Capita Income 90000 80000 Doi Tung’s 70000 average income 60000 +150% 50000 40000 30000 Bangkok’s poverty line -75% 20000 Thailand’s poverty line 10000 3,772 Baht 0 1988 1992 1996 2000 2004 2008 2012 201636 • Financially self-sustainable since 2000 Sustainable • Annual income of approx.USD 15 mil. • Almost 1,700 employees on our payroll Brand All profit is plowed back for social development. Nikkei Asia Prize Social Entrepreneur for Culture and of the Year Community 2014 2009 Asia Region 37 Education Opportunity 60% 53% 52.90% 50% 1993 2002 2016 41% 40% 32% 34% 32.70% 32% 30% 21% 20% 10% 6% 7.90% 2.30% 0.20% 1.40% 0.20% 2.20% 0% 38 39 Forest 100% 17% 13% 90% Others 2% 80% 1% 8% 70% Residential Area 60% 50% 54% Cultivation Area 77% 40% 30% Shifting Cultivation 20% 28% Forest 10% 0% 1988 2013 ที่มา : มูลนิธิแม่ฟ้าหลวง ในพระบรมราชูปถัมภ์ 40 41 Sustainable Development Work: leadership and capacity building, ownership and empowerment 42 Sustainable Change Thrivable Community 43 Thank you 44.