APPENDICES APPENDIX A TOURISM INVENTORY AND VISITOR NEEDS ASSESSMENT .................................. A-1 APPENDIX B COMMUNITY RESIDENT SURVEY RESULTS .......................................................... B-1 APPENDIX C COMMUNITY MEETING RESULTS SUMMARY ...................................................... C-1 APPENDIX D LOCAL HISTORIC RESOURCES INVENTORIES BY COMMUNITY ............................ D-1 APPENDIX E BICYCLE PEDESTRIAN COUNT DETAILS ................................................................ E-1 APPENDIX F INVENTORY OF PUBLIC PARKING LOTS ................................................................ F-1 APPENDIX G SCENIC RESOURCES EVALUATION DATA .............................................................. G-1 NH Coastal Byway Corridor Management Plan Appendices NH Coastal Byway Corridor Management Plan Appendices New Hampshire Coastal Corridor Visitor Needs Assessment and Tourism Inventory Dr. Robert Alex Robertson, Associate Professor Department of Natural Resources and the Environment University of New Hampshire Acknowledgements This research was made possible because of the cooperation and support of the New Hampshire Coastal Scenic Byway Advisory Committee. The members of the advisory committee who consistently demonstrated their commitment to their communities, state and local agencies, visitors to New Hampshire seacoast, the natural and cultural resources of NH seacoast, and the citizens of the State of New Hampshire. The advisory committee attended nine meetings across the life of this project at various locations around the corridor. They provided input into all facets of the Visitor Needs Assessment and Inventory. I would like to specifically acknowledge the contributions of Doug DePorter (New Hampshire Department of Transportation); Wendy Lull (Seacoast Science Center); Valerie Rochon (Tourism Director--Greater Portsmouth Chamber of Commerce); Kim Reed (Town of Rye--Planning & Zoning Administrator); Juliet Walker (City of Portsmouth--Transportation Planner); Mary-Louise Woolsey (Hampton Board of Selectmen); Senator Martha Fuller Clark (District 21); Senator Nancy Stiles (District 24); Dan Gray (Managing Director at Coastal Economic Development Corporation); Johanna Lyons (Planning & Development Specialist at NH Division of Parks & Recreation); Rep. David Borden (New Castle--District Rockingham 18), and Steve Workman (New Hampshire Seacoast Greenway). It is also important to acknowledge the government and planning boards and elected town officials, NH State Parks, and non-profit organizations around the seacoast for all of their cooperation. I would like to specifically acknowledge the following hosts of the Advisory Committee meetings to include the New Castle Public Library; Hampton Historical Society’s Tuck Museum; the Urban Forestry Center; North Hampton Town Hall; Seacoast Science Center at Odiorne Point State Park in Rye; Wentworth-Coolidge Mansion State Historic Site; Hampton Beach at the new Sea Shell complex; Discover Portsmouth Center; and the Rye Public Library. Not only were they great hosts but they shared some of the history of location as well as their vision for the Byway. Three organizations played a significant role in this study. Rockingham Planning Commission provided an incredible amount of technical and administrative support. I would like to thank Scott Bogle, Senior Transportation Planner and Cliff Sinnott, Executive Director Rockingham Planner Commission for their flexibility and patience in all phases and aspects of the project. The Greater Portsmouth Chamber of Commerce’s Valerie Rochon was instrumental in compiling the Inventory and providing the incentive prizes for participants in the Intercept Follow-up Survey. DRED Division of Parks and Recreation provided parking passes and technical support. I would like to specifically acknowledge Johanna Lyons, State Park Planning and Development Specialist and Brian Wilson, Regional Supervisor for all of their insights and professional experience in designing and implementing the iPad Intercept Survey. From the University of New Hampshire side of this project, this project would not have been possible without the involvement and support of many people. UNH students and recent graduates spent over 1,100 hours interviewing visitors over a two year period. First and foremost among the student employees was James R. Howard. J.R. Howard, a recent graduate of UNH’s Tourism Planning and Development and a 20 year Veteran of the United States Navy, was responsible for managing the student iPad Intercept Interviewers and went over and beyond in terms of making the data collection process work. I would also like to acknowledge Dillon Badgers for his assistance in developing a training program for student workers and his valuable contribution in the social media component of the study. I also like to would like to specifically thank all of the student interviewers: Virginia C Barrera, Ashleigh R Kaufman, Stefanie L Casella, Derek M D'Angelo, Casey P Wolfe, Cameron T Prolman, Patrick B Martin, Elora R Moeller, Michael Constant, Joshua Callahan, Evan A Girard, Meghan G Hurley, Cassie L Mullen, Ashley Rozumek, Austin Sawyer, Tommy Hennigan, and Rachel Mack, Jeremy M Halstead. Madeline Robertson and Matthew Marunde helped out in the design of the survey and the inventory. I would also like to acknowledge UNH Faculty and students across three different courses and four independent study projects that helped frame the study and pretest data collection tools. I also want to acknowledge the managerial support and editing skills of Kelly Mannes who committed significant time and energy to making this project a reality. This research was made possible because over 3,400 visitors to the New Hampshire Route 1A/1B Corridor contributed between 10 to 50 minutes of their time to complete on-site iPad intercept interview, the web-follow up interview and the Facebook components of this project. Most importantly of all, I show extensive gratitude to all of the people who warmly contributed their stories, histories, and experiences. Without this willingness to share their experience with our study team this research would not have even been possible. The research on which this report is based was funded and supported through a Sub-Contract with Rockingham Planning Commission with support from NH Department of Transportation and USDOT’s Federal Highway Administration. “Partial funding was provided by the New Hampshire Agricultural Experiment Station. This work was supported by the USDA National Institute of Food and Agriculture Hatch Project Number: NH00570 entitled: Evaluation of Web-Based Tools for Engaging with Stakeholders of Natural and Agricultural Resource Management Policies and Programs (Accession Number: 0225232).” Additional support for the purchase of additional iPads for the Intercept Interviews was provided by UNH’s Department of Natural Resources and the Environment. TABLE OF CONTENTS Acknowledgements ………………………………………………………………………………………………………………………… i Executive Summary ………………………………………………………………………………………………………………………… 1-11 Table of Contents ……………………………………………………………………………………………………………………. Introduction and Overview (Introduction and Overview: 1-3) Study Objectives …………………………………………………………………………………………………………… 1 Description of Study Area and Organization of the Report ……………………………………………………... 2 iPad Intercept Interview Survey (iPad Intercept Interview Survey: 1-97) Methods ……………………………………………………………………………………………………………………… 1-4 Profile of Visitors …………………………………………………………………………………………………………………… 5-11 Profile of Typical Tourist Experience in the Corridor ………………………………………………………………. 11-37 Evaluation of Specific Site/Facility Characteristics ………………………………………………………………….. 38-55 Satisfaction with Availability and Cost of Parking ………………………………………………………………….. 56-67 Likelihood of Visitor taking Public Transportation to Interview Site ………………………………………. 68-72 Likelihood of Visitors using a Shuttle Bus within and outside of Corridor ……………………………… 72-75 Likelihood of Visitors taking a Shuttle from a remote parking facility ……………………………………. 76-78 Visitors Level of Comfort riding a Bicycle on NH Route 1A/1B in two configurations ……………. 78-88 Overall Satisfaction with Corridor Experience ………………………………………………………………………. 89-96 Summary and Highlights of iPad Intercept Survey ………………………………………………………………… 97 Inventory of Resources in the NH Route 1A/1B Scenic Byway (Inventory of Tourism Resources: 1-8) Introduction, Objectives and Methods ……………………………………………………………………………….. 1 Lodging Facilities …………………………………………………………………………………………………………………. 1-2 Restaurant Facilities ……………………………………………………………………………………………………………. 2-4 Tourist Attractions ………………………………………………………………………………………………………………. 4-8 Follow-Up Web Survey (Follow-Up Web Survey: 1-25) Objectives and Methods of Web Follow-Up Survey ………….………………………………………………….. 1-3 Profile of Respondents to Web Follow-Up Survey ………………………………………………………………... 4-6 Visitation and Recreation Participation ………………………………………………………………………………… 6-12 Management and Policy Priorities ………………………………………………………….……………………………. 12-16 Interest and Support for Potential Corridor Initiatives …………………………………………………………. 16-20 Change in Visitation, Use of Facebook and Interest in Results ………………………………………..……. 21-24 Summary and Highlights ………………………………………………………………………………………………………. 25 Comparison between the 1996 and 2014 Scenic Byways Studies (Comparison 1996 and 2014 Study: 1-22) Comparison of Inventory Data ………………………………………………………………………………………………. 1-3 Corridor Experience and Visitor Profile…………………………………………………………………………..……….