Four Designers Communication Erik Spiekermann Industrial Dieter Ram Interior Nada Andric Fashion Marc Jacobs By Shrey Purohit Communication Erik Spiekermann German Typeface & Graphic Designer Founded FontShop International & MetaDesign His work is bold revolutionary and is very vocal with views In 1989/90 he co-founded FontShop International with Joan Spiekermann and Neville Brody. Their own brand of fonts is called FontFont. Two of his type faces, FF Meta and ITC Of c ina, are con sid ered to be mod ern clas sics. You are currently reading FF Meta Normal At 20pts. Thats, if you are reading... He also designed the type systems for the German National railways, Deutsche Bahn If you use Firefox you will be reading Fira Sans designed by Erik, based on FF Meta. It was released for free, go get it. Industrial Dieter Rams German Industrial Designer Made consumer products with Braun His work with Braun has been a are timeless peices of pure innovation and simplicity Apple products are heavly influced by Rams’ products and have created many products inspired by his design principles. “I am convinced that a well- thought-out design is decisive to the quality of a product. A poorly designed product is not only uglier than a well- designed one but it is of less value and use. Worst of all it might be intrusive.” Dieter Rams Advocate of Minimilaism and Simplisitic Design His Ten Design Principles Good Design Is Innovative Good Design Makes a Product Useful Good Design Is Aesthetic Good Design Makes A Product Understandable Good Design Is Unobtrusive Good Design Is Honest Good Design Is Long-lasting Good Design Is Thorough Down to the Last Detail Good Design Is Environmentally Friendly Good Design Is as Little Design as Possible Interior Nada Andric Yugoslavian Interior Designer Known for Designing the Burj Khalifa Inspiration Geometries of a regional desert flower and the patterning systems embodied in Islamic architecture. Famous for designing the interiors of Burj Khalifa Spent over seven years working on this project.