THE FUTURE OF 9 TOP DATABASE REAL-TIME THE GREAT REMOTE VIRTUAL EVENTS TRENDS FINANCIAL SERVICES WORK EXPERIMENT Q&As Tech Legend Scott McNealy Redis Creator Salvatore Sanfilippo FROM WD-40 TO ELON MUSK: PEOPLE AND PRODUCTS THAT ARE MORE THAN THEY SEEM THE POWER OF REDISCOVERY ISSUE 1 | FALL 2020 Open-source at global scale Developed in partnership with Redis Labs, Azure Cache for Redis delivers the same unmatched Redis Enterprise performance as a native Azure service with: Azure Cache • Support for Redis Modules and Redis on Flash • Active geo-replicated availability and failover • Industry-leading Azure security, reliability, and for Redis global scale And with unified billing and streamlined management through Azure, it’s simply the best Redis Enterprise experience on the cloud. Learn more—or join the preview today. ISSUE 1 Fall 2020 TABLE OF CONTENTS The Power of Rediscovery 2 Sometimes, things are more than they seem! Editor’s Note By Don Steinberg By Fredric Paul 3 Discoveries News and trends in data-driven business and technology. 5 Analyst Angle: Don’t Mark Down Markdown By Rachel Stephens 14 (RedMonk) 6 Founders Forum: Rediscovering Collaborative Work By Ofer Bengal (Redis Labs) 7 Founders Forum: Best Practices for 10 22 26 AI Serving Engines By Yiftach Shoolman (Redis Labs) The Future of Q&A with Salvatore How to Become a Virtual Events Sanfilippo Real-Time Financial Active Theory’s Nick On Redis, open source, Services Company 8 Mountford on what makes and more. Financial firms must deliver VC Vector: a great virtual event. By Fredric Paul instant experiences, high Rediscovering the By Fredric Paul availability, and virtually Value of Data unlimited scale. By Enrique Salem By Ivan Schneider (Bain Capital Ventures) 34 9 Things Your Database Must Do By Haley Kim 46 Meet the Redis Stars Get to know a trio 31 36 42 of innovative Redis community members. By Haley Kim Meet Women Leaders Q&A with Scott McNealy Managing Remote at Redis Labs The tech legend on Workers From software to sales, managing through a crisis. The lessons of 2020. 48 our women managers By Fredric Paul By Divya Murthy Key-Value: An Iconic share leadership secrets. Conversation By Haley Kim By Don Steinberg FALL 2020 › REDISCOVER MAGAZINE 1 Fall 2020 Issue 1 EDITOR’S NOTE Publisher Howard Ting Editor-in-Chief Rediscovering Redis, Magazines, and More Fredric Paul elcome to the premiere issue of Rediscover Managing Editor Scot Finnie Magazine. The team at Redis Labs created this project to highlight the concept of “rediscovery” Associate Editor —the idea that even though you may think you Haley Kim W know what a person, product, technology, or idea is all about, Art Director there may be much more there than you realize. Kim Han Not surprisingly, Redis itself was the inspiration for this idea. Developers and Design Consultant DevOps professionals know Redis as a great caching solution—a fast and cost- Oranuj Kanangkul effective way to optimize data infrastructure. But as software engineers and Estella Xian architects take a closer look, they’re rediscovering the full power of Redis as an Contributing Writers ultra-fast, super-scalable, highly available (five-nines uptime!), developer-friendly Ofer Bengal tool for building applications for the digital economy. Importantly, it’s not just Divya Murthy that Redis has grown and improved over the years, though of course it has— Enrique Salem rather, many of those capabilities have been there for a long time, even if we Ivan Schneider Jamie Scott didn’t always recognize them. Yiftach Shoolman Of course, Redis is far from the only thing ripe for rediscovery. In “The Power of Don Steinberg Rediscovery” (page 14), acclaimed writer Don Steinberg takes an incisive and Rachel Stephens amusing look at everything from WD-40 (not just a rust-prevention solvent but an all-purpose lubricant with literally thousands of uses) to Arnold Schwarzenegger Redis Labs (not just a body-builder, he had what it takes to become a movie star—and then Governor of California). We think you’ll be surprised by the choices, and their stories. CEO & Co-Founder Finally, it’s no accident that we worked to capture the spirit of rediscovery in a Ofer Bengal magazine, available both digitally and in print. I spent the formative years of my CTO & Co-Founder career writing and editing computer and technology magazines, so I was super Yiftach Shoolman excited to rediscover the power and excitement of a compelling story presented CRO & GM North America in a beautiful and engaging visual environment. We hope you enjoy the results. Jason Forget Want to learn more about the power of rediscovery? Visit RedisLabs.com/ CFO rediscover to access a variety of related content, download a PDF, or request Rafael Torres a printed copy of Rediscover Magazine. CPO Thank you! Alvin Richards VP Research & Development Fredric “The Freditor” Paul Itai Raz Editor-in-Chief VP Human Resources Adi Stern VP of Product and Corporate Marketing Mike Anand A PUBLICATION FROM VP of Demand and Growth Marketing Mike Kwon Rediscover Magazine © 2020 Redis Labs, Inc. All rights reserved. Redis Labs is a trademark of Redis Labs, Inc., registered in the United States and other countries. All other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s). COVER DESIGN BY ESTELLA XIAN. Disclaimer: The views and opinions expressed in this magazine are those of the respective authors, and not COVER IMAGE CREDITS: WD 40: MIKE MOZART; necessarily those of Redis Labs, Inc. or any of its other employees or affiliates. Redis Labs has not endorsed NETFLIX: WWW.QUOTECATALOG.COM; any of the content contained herein. BAKING SODA: WILLIS LAM; ELON MUSK: STEVE JURVETSON; SRIRACHA: OATSY40; Questions, comments, or concerns for the Rediscover Magazine editorial team? Send an email to CARDI B: FRANK SCHWICHTENBERG [email protected] Interested in Redis, Redis Enterprise, or Redis Labs? Visit RedisLabs.com or call (415) 930-9666 2 redislabs.com/rediscover DISCOVERIES Secure Enclaves: Hardware/Software Security for Encryption In Use Encryption in transit and encryption at rest are now standard procedure in highly regulated industries. But there’s another realm of encryption you may not know about: Encryption in use—protecting data when it is Rediscovering the Power being processed in memory, so even operating system admins can’t get of the Inbox access. Today, encryption in use is In today’s world, email newsletters can seem obsolete. But even as pundits toll typically done with client-side the death of email, it turns out that email newsletters can still be incredibly encryption—encrypting data within effective and efficient marketing vehicles. Along with email marketing giants like an application before storing it in Constant Contact, Mailchimp, and HubSpot, these three companies are helping a database, which can limit data- us rediscover the power of the inbox: base functionality. But an emerging 1. Substack is betting on the fact that you’ll more likely read and enjoy a news- technology called secure enclaves letter if it comes from a writer you like. The 2017 Bay Area startup has created combines hardware and software a platform that makes it easy for writers to monetize their work. Once writers approaches to solve that problem. gain a following on their free Substack, they are encouraged to start converting Secure enclave technology— that audience to paid subscribers. Popular Substacks range the spectrum: Emily private allocations of memory Atkin writes about climate change on HEATED, Bill Bishop breaks down current protected from use by external events in China in Sinocism, and mechanical/aerospace engineer Surjan Singh processes—is not yet widely availa- documents his sabbatical in An Engineering Self-Study. ble in server hardware or from cloud 2. Inside, founded by angel investor Jason Calacanis in 2006, curates news to providers. But as the approach gains specific interests—there’s Inside Streaming, Inside Cryptocurrency, Inside traction, it promises to change the Meditation, Inside Podcasting, and 50 more weekly and daily newsletters. rules of security in some important A nice touch: the Inside website lists proposed new newsletters—readers ways. With secure enclaves, for are encouraged to vote for the ones they like, and the company will bring example, you no longer have to trust on experts to create them if they generate enough interest. your server administrator and some- times even your cloud provider—you 3. Revue makes corporate newsletters easier to send. With customers like Fast only have to trust the hardware. Company, Vox Media, and VentureBeat, the Dutch company, founded in 2015, For more information on how has created an easy-to-use yet sophisticated newsletter editing platform. Redis Labs is helping build the Users can manage sponsored content, community and events, and affiliate secure enclave ecosystem, check links, and also get tools to help grow their audiences. out our blog post: RedisLabs.com/ One thing’s for sure—the world is rediscovering the allure of email newsletters—if secure-enclaves. —Jamie Scott we ever really forgot. —Haley Kim PHOTO BY MEDIAPHOTOS FALL 2020 › REDISCOVER MAGAZINE 3 DISCOVERIES How Technology Don’t Rediscover These! Vinyl records may be cool again, but not Helped Us Rediscover every technology deserves to be rediscovered. We never want to see these three again: the Domestic Arts CRT Screens: Cathode-ray tubes used to be everywhere, from TVs to computer monitors. When COVID-19 forced large swaths of the U.S. to transition to But with the arrival of affordable flat-screen work remotely this Spring, it also upended how we spend our displays in the 2000s, there’s no room for those leisure time. With no more hours spent sitting in commuter traffic dim, low-resolution, power-hungry, desk- or socializing outside the home, millions of people rediscovered hogging monstrosities.