HOMELESS WORLD CUP 2019 Bid Process Issued November 2017 HOMELESS WORLD CUP FOUNDATION 1 Broughton Market, Edinburgh, EH3 6NU. United Kingdom CONTENTS Introduction 2 The Issue 2 About the Homeless World Cup Foundation 2 The Hosting Package and Fee 4 The Bid Process 5 Bid Dossier 7 Summary 8 Appendices Appendix A: Questionnaire Instructions Appendix B: Questionnaire Appendix C: Budget Template Appendix D: Venue Examples HOMELESS WORLD CUP FOUNDATION 1 Broughton Market, Edinburgh, EH3 6NU. United Kingdom 1 1. INTRODUCTION This document outlines the bid process for hosting the Homeless World Cup annual tournament in 2019. It includes the respective elements to be delivered by the host organisation and the Homeless World Cup Foundation as well as the overall timeline for doing so. 2. THE ISSUE The last time a global survey was attempted – by the United Nations in 2005 – an estimated 100 million people were homeless worldwide. As many as 1.6 billion people lacked adequate housing (UN Habitat, 2015). The UN Special Rapporteur on adequate housing has urged governments around the world to recognise homelessness as a global human rights crisis and has proposed an international campaign to eliminate homelessness by 2030, in line with the new UN Sustainable Development Goals. There is a clear need for immediate action. 3. ABOUT THE HOMELESS WORLD CUP FOUNDATION 3.1 What is the Homeless World Cup Foundation? The Homeless World Cup Foundation (HWCF) is a unique, pioneering social movement which uses football to inspire homeless people to change their own lives. We operate through a network of more than 70 National Partner football programmes. We provide a focus for—and celebration of— their year-round activities by organising and delivering an annual, world-class, international football tournament for national teams of men and women who are homeless that takes place in a different city every year. 3.2 How does football help homeless people? Homelessness forces people into isolation, which affects their ability to share, communicate their thoughts, and work with others. Sport can be used as a tool to help build relationships, to engage isolated individuals who become teammates and learn to trust and share. They have a responsibility to attend training sessions and games, to be on time, and to be prepared to participate. They feel that they are part of something larger than themselves. The sense of empowerment that comes from participating in team sport helps people who are homeless see that they can change their lives. Street football – a 4-a-side version of the most popular game in the world - is the medium of choice due to its accessibility: it requires little kit and limited space, it is fast and exciting and it provides a very easy, instantly recognisable means of striking up a positive relationship with people. Street football also improves other aspects of the life of a person who is experiencing homelessness, such as physical health and self-esteem, and experience has shown that it is an effective way of engaging homeless people who have not responded to other methods of intervention. 2 3.3 Why hold a Homeless World Cup tournament? Hosting the Homeless World Cup provides an opportunity to raise awareness of homelessness and initiatives to tackle it, garner global media exposure and recognition, prove capability and expertise for hosting major events and to create a lasting legacy in the host city and country. The event focuses attention both on the issues of homelessness and the steps that can be taken, addressing preconceptions of people who are homeless and opening minds. The host city takes a visible stand in the most positive of ways. The Homeless World Cup is the highlight of the year for our National Partners and provides an aspirational goal for players. The experience is transformational for both participants and spectators and challenges attitudes towards homelessness. Players represent their country in front of a supportive audience when previously they were alienated from mainstream society. They are given the opportunity to travel as well as meet people who have faced similar challenges. The tournament is designed to be competitive, but its special structure and emphasis on fair play mean that everyone plays until the last day. There are several levels of competition and trophies to win, providing a sense of achievement for teams of all skill levels. The Homeless World Cup also challenges societal attitudes towards homeless people. Research by La Trobe University has shown that it significantly improves attitudes towards people who are homeless among members of the audience. With the right broadcast partner and strategy, it is possible to generate significant coverage and interest: it is estimated that content generated during the seven days of the Glasgow 2016 Homeless World Cup was accessed by over 3.3 million unique viewers across all platforms (Source: QTV Sports). National Partners integrate football with other approaches locally. When players return from the tournament, a significant percentage of them improve their lives through education, employment, substance abuse rehabilitation and supported housing. An amazing 94% of players consistently say that the Homeless World Cup has had a positive impact on their lives. The feeling of belonging, the challenge of working in a team, regaining a health-oriented attitude towards life, visibly improved self-esteem and importantly the experience of representing one’s country are all factors that combine to provide a catalysing effect on the players. In addition to helping change the lives of players and perceptions of homelessness worldwide, the Homeless World Cup generates a significant social return on investment (SROI). A study performed by Pro Social Valuation, which covers the 2016 impact of both the Homeless World Foundation and the Glasgow 2016 Homeless World Cup, tells a powerful story of the organisation’s social impact. The Homeless World Cup Foundation created $364+ million in social capital through the year round, worldwide programmes of its National Partners. The Glasgow 2016 Homeless World Cup created $13 million in social capital, a SROI of $8.62 for every dollar invested. The host cities to date have been: Graz, Austria (2003); Gothenburg, Sweden (2004); Edinburgh, Scotland (2005), Cape Town, South Africa (2006), Copenhagen, Denmark (2007), Melbourne, Australia (2008); Milan, Italy (2009); Rio de Janeiro, Brazil (2010); Paris, France (2011); Mexico City, Mexico (2012); Poznan, Poland (2013); Santiago, Chile (2014); Amsterdam, Netherlands (2015), Glasgow, Scotland (2016) and Oslo, Norway (2017). 3 3.4 Key Objectives Our eight key objectives for the event are as follows: • To provide the very best environment for the participating teams and players on and off the pitch; • To ensure the highest possible awareness, interest and involvement within the host country; • To ensure that the event is extensively positively reported and promoted throughout the host country and the world by key media outlets; • To maximise the number of spectators at all games in a safe and suitable environment; • To ensure that the event is a success from a financial point of view and that all parties are satisfied; • To ensure that the event is as environmentally and socially responsible as feasible; • To stage a world class sporting event that will bring global prestige and credit to the host country, the host city, the LOC and HWCF; • To ensure a positive, lasting, legacy in the host city. 4. THE HOSTING PACKAGE AND FEE Hosting the Homeless World Cup brings with it a series of rights and opportunities. The host organisation pays a fee to HWCF in relations to these rights, for expert support and advice and the provision of essential equipment and services as listed below. Details of the fee are provided when organisations are invited to submit a formal bid. 4.1 Event Rights granted to the Host Organisation • The right to host the Homeless World Cup in a specific year • The rights to use the Homeless World Cup name and marks for a specific year • The rights to sell Homeless World Cup official merchandise for a period of 12 months • The rights to sell the official programme and advertising space within • The rights to sell specific pitch side and big screen advertising space • The rights to brand the venue with your official logo and logos of partners and sponsors HWCF will require pitch side and big screen advertising space for existing and long-term partners e.g. UEFA. 4.2 Provided by HWCF 4.2.1 Event • Experienced HWCF event management team • Project management software platform • File sharing system • Accreditation software platform • Detailed event manual and other essential documents • Event delivery guidance • Venue design • Management team recruitment guidance • Volunteer recruitment and training support • Management of event ceremonies & protocol • Legacy advice • Attendance at meetings with national and local government, sponsors, etc as required • Site visits to host city and venue 4 4.2.2 Tournament • Experienced international volunteers, including 12 international referees • International team selection (between 64 and 72 teams as agreed with hosts) • Supporting the international teams in their preparations for the event, including visa applications, international travel arrangements • Tournament structure delivery and match scheduling including bespoke tournament engine • Bespoke street soccer courts (up to 3) for the duration of the event • Goals, goal nets, safety