BRATZ DOLLS TURN HEADS WITH NEW FASHION FORWARD OUTFITS Limited Edition Collector Series, Fashionably Designed by Hayden Williams and Inspired by Looks from Today’s Runways Van Nuys, Calif. (Nov. 1, 2018) – Attention all Bratz™ fans and collectors – MGA Entertainment, Inc. (MGAE) announces the presale launch for a new, limited edition BRATZ Collector series inspired by looks for today’s runways! Fashionably designed by Hayden Williams, U.K.-based artist and world-renowned fashion illustrator of Hollywood elite, the Bratz Collector series delivers on-trend, mix-and-match runway looks that will have Bratz fans and doll collectors around the world turning their heads. Pre-sale begins today, November 1, on Amazon.com only. “The Bratz Collector series features hot, current and fierce fashion looks that are on today’s runways,” said Isaac Larian, CEO of MGA Entertainment. “Bratz fans have been eager for a new Collector’s edition and we have delivered. We collaborated with Hayden to create designs that would bring this limited- edition Collection to life based on fan feedback while keeping them as fashion forward as they’ve always been.” Bratz ‘favorite fab five’ characters – Cloe, Yasmin, Jade, Sasha and Cameron – bring the attitude, friendship and passion for fashion that made Bratz a worldwide success. Each Bratz comes with two unique, daring, premium outfits and remains true to the brand with tons of detailed layers and multiple pairs of shoes, accessories, fierce makeup looks and hairstyles, and of course, its iconic trapezoid packaging. Added Larian: “Bratz are truly the ONLY girls with a Passion for Fashion in the market now. Rather than using cost-reduced spray paint fashions on the dolls, Bratz have real, detailed fashions.” “I have been a Bratz fan for many years, so working on this project has been incredibly exciting and a dream come true,” said fashion illustrator, Hayden Williams. “As I designed the looks for the collection, I made sure that each character’s distinct fashion flair was clear and accurate, because it was important that the final pieces matched the personality for each Bratz doll.” Bratz fans can find out more information and view exclusive content on Bratz.com and social media platforms: Instagram, Twitter, Facebook and YouTube. Pre-sale orders on Amazon.com available in select markets: U.S., Canada, Mexico, U.K., Ireland, France, Germany, Italy, Spain, Netherlands, China, India, Singapore, Australia and United Arab Emirates. ABOUT MGA ENTERTAINMENT MGA Entertainment, Inc., a consumer entertainment products company headquartered in Van Nuys, California, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award- winning brands such as L.O.L. Surprise!®, Little Tikes®, Bratz™, Num Noms®, Project Mc2®, Crate Creatures Surprise!™, Poopsie Slime Surprise™ and Zapf Creation®. Visit us at www.mgae.com. Press Contacts: MGA Public Relations [email protected] .