THE ONLY MAGAZINE PUBLISHED E cLUSIVELY FOR RURAL LISTENERS! Vol. 1. No. 3 APRIL, 1938 Ten Cents 1In s HOW TO GE FREE" ' HIS ISSUE. ELECTRIC CUEi1T FROM THE Alin #t 1 0 SE TOR ELLISON D. N "+NOTTON ED" SMrTH Peggy Stewart's Family Gossip! /RURAL RADIO EASTER FASHIONS! Lambdin Kay The Hired Hand r, ñy Things Are Green! Four Solid Picture Pares! Sole n Old Judge's Story! THE BRIDE ' ORE WHITE Monette Shaw, WO A. San Antonic E M. ALLEN, Jr., Publisher E. M. KIRBY, Editor Suppose You Lived in Europe? This Month's By this time, all men, in country and city, are appalled by de- Story Harvest velopments in Europe. ARTICLES: PAGE Unhappily, some of those developments were brought about Why Things Are Green î by the mis -use of radio. Senator Ellison D. "Cotton Ed" Smith 8 For the radio in European countries, is state owned. By Professor Paul Weatherwaa- So You Want To Broadcast? 9 That means that the party in power controls what is said over By Elbert Haling those radios. Where Newspapers Are Five That's why Hitler's people were able to consolidate a nation in Days Late -Elmer G. Sulzer 11 -12 a mad effort to Germanize the world lying outside the fence of How To Get Free Electric Germany proper. Current from the Air 17 -18 That is STORIES: why a Mussolini can get on an Italian radio to stir up The Bride Wore White 3 trouble in English -controlled areas and the like. By Carl Doty And with the temptingly phenomenal, instantaneous reach of Baseball's Back -Art Kelly 4 radio, that is why both Germany and Italy, via short wave, are to- Chink -The Singing Coyote 5 day and By Ed Montague tonight, filling the air with messages addressed to our Judge Hay's Back -Jack Harris.. 6 relatively peaceful neighbors in South America. Us Country Boys Can Fight! 10 Suppose you, as an American citizen and as an American radio By Woody Woods listener, lived in Europe today. Would you. could you take it? Eddie Dunn Carries the Mail 20 "IT being the questionable privilege of listening only to what By Dick Jordan some one thought you ought to listen to? RURAL RADIO PICTURE ROUNDUP: You would not! Four Pages 13 -16 DEPARTMENTS: Nor would any other American ! The Party Line 21 In America you've been schooled to listen to both sides of any RURAL RADIO Easter Fashions _ 22 argument and you've found both given via American radio. Farm Market Reports 24 Then you form your own mind. RURAL RADIO'S Religious Review 25 Daddy Gander -Children's Page . 27 Politically, we know American Radio is free. After all, it is Family Gossip -Peggy Stewart 28 our air -and we demand the right for BOTH sides to be heard. RFD -The Reader's Mailbox 29 Commercially, American radio is free too. Let a good adver- COLUMN FEATURES: tiser with the best intentions in the world put on a long- winded Along the Way with Lambdin Kay 19 "commercial" or an absurd program that fails to Over the Cracker Barrel 23 entertain- Whittlin's-by Pat Buttrao 24 . do we have to listen? The Hired Hand Says 26 The Country Store 30 . does somebody select what we shall hear? or what we shall not? Not in American radio! NEXT MONTH We listen to what we Articles by want, when we care to! J. EDGAR HOOVER, Director We have always had several "selections of program to take" Federal Bureau of Investigation at any one hour. If one program period is uninteresting to us, (In the midst of preparing his ar- nothing in God's green earth can prevent us from tuning "out" ticle scheduled for this issue of one program and tuning "in" RURAL RADIO death called Mr. another. Hoover's mother. In the name of all That's the American way. our readers RURAL RADIO has for- And some 130,000,000 tonight go to bed, thanking Heaven warded him our condolences. We that "that is the American way." will be privileged to carry the F.B.I. Director's article in the May issue.) DAVID BURPEE, one of America's outstanding seedsmen and growers and a prominent contributor to the NOTICE national magazines, will bring our readers a fascinating and helpful ar- CHANGE OF TIME IN RADIO SCHEDULES ticle about the "Flowers That Grow On April 24 all network programs will move up an hour in accord in the Spring." with Eastern Standard Daylight Savings Time. On and after April Published monthly by Rural Radio, Inc., Nashville. 24, in other words, a 7 will Tenn. Editorial and Advertising offices. Third Nation- program usually heard at o'clock be heard al Rank Building, Nashville. Tenn. Entered as seeond- at 6 class matter February 4, 1938. at the Post Office at o'clock, one hour earlier. Nashville. Tenn., under the Act of Starch 3. 1879. Copyright 1938. by Rural Radio. Inc. All rights Programs of individual stations will be changed accordingly. We reserved. Single copies 10e; $1.00 per year in the United States: 81.35 per year ln Canada. Mexico and suggest All Rural Radio readers listen in carefully to stations April Foreign Countries. Contributoro are especially advised to retain copies of their contribution. Every effort 22 and 23 to learn the latest schedules direct from the sta +ions. Our will be made to return unused manuscripts. photo- graphs, and drawings (if accompanied by sufficient May issue will carry the new program time schedules. first -clac postage and explicit name and address), but we will not be responsible for any losses for such matter contributed. RURAL RADIO for April THE BRIDE WORE WHITE When in the spring a young man's By CARL DOTY sing "I Love You Truly" as her spe- fancy turns to thoughts of love -often cial favorite. as not most young women are think- Monette Shaw has some interesting ing of bridal gowns and Easter fin- characteristics. She is the only wo- eries. It happens every spring. Who man to have broadcast from the in- would want to change the spirit of terior of the famous Alamo in San this season of the year? Antonio. Her Columbia Recordings The spring season is something to are used in the Texas Public Schools write about, talk about and Monette for musical instruction. She is often Shaw thinks it's something to sing the featured singer at the various about. Nearly two years ago Monette civic musicals in South Texas with Shaw conceived the idea of a radio her latest appearance being the fea- program of songs with the theme tured guest singer at the Washington centering around the bride. This pro- Birthday Extravaganza in Laredo. gram of songs by Monette was to be The favorite hobby of this colorful a musical tribute to brides, brides -to- singer is collecting miniature musical be and the institution of matrimony instruments. Monette has 75 objects in general. gathered together at present all rang- In searching for a program name ing from a Bullfrog orchestra, the a phrase often used in describing the largest, to a tiny Dresden China baby bridal gown, "Something Old, Some- grand piano measuring one and one - thing New, Something Borrowed, half inches overall. The Bullfrog or- Something Blue," was selected as the chestra consists of six tiny bullfrogs most appropriate title. Starred on the each holding a different musical in- program was, of course, Monette strument mounted on a small lily pad Shaw, charming songstress. The at- no bigger than the palm of a hand. tractive coquette, Vera Harper, ac- The collection also includes a two-inch companied her at the electric organ mandolin with real steel strings and and the Irish wit of Pat Flaherty, a three -inch harp strung complete. WOAI Sport Commentator, an- nounced the songs and lent his Irish A message to all from Monette philosophy on the subject of Shaw in her own words, "Try to do matri- least one creative thing your mony from the angle of the well - at for known Emerald Isle. own enjoyment as well as for the bene- Rural Radio asked Monette to pose fit of others. By having one sincere for a spring bridal picture exclusive- outside interest your life is not only ly for the cover this month. Monette immeasurably richened, but creates a is wearing the newest in bridal crea- The bride wears whi -e: Miss Monette Shaw. source of personal satisfaction lasting tions. A lovely scene to behold says The bridesmaid, Miss Veto Harper. With and worthwhile." ye writer. Miss Shaw as the charming songstress, and "Something Old, Something New" Miss Harper as these two lovely Last June a series of five special organist, is currently sponsored by Porter Lor- programs were broadcast depicting girls bring WOAI listeners "Something Old. ing of San Antonio, Texas, and is Something New, Something Borrowed, Some- heard each Friday at 8:45 P.M. over The Courtship, The Proposal, The thing Wedding, The Honeymoon, and The Blue" every Friday evening at 8:45. station WOAI (1150). Autumn of Life. The Wedding pro- gram was highlighted by a marriage ceremony, mock of course, in which all characters were appropriately dressed even including a real minis- ter. This feature proved so popular with the audience that it will be re- peated this year during June. Another feature each year is a spe- cial Anniversary broadcast in Aug- ust. The audience selects the four most popular songs of the year which Monette sings in a gala program.