MARKET projects to ensure the healthcare industry delivers HISTORY The healthcare industry in the region has for its consumers. In 1987 Dr Azad Moopen founded Aster DM become a key area of growth for governments, Aster DM Healthcare, which started with a Healthcare, as a single doctor practice known as international bodies and private institutions. As the single clinic in 1987, has expanded rapidly during Al Rafa Polyclinic in Dubai. Realising the lack of GCC witnesses transformative changes due to a the last decade to fulfl the demand in this region private medical services available for the public, burgeoning population, changing demographics and is now one of the largest healthcare providers Dr Moopen decided to grow his practice with the and high incidence of lifestyle diseases, the demand in the Gulf. Today, the healthcare conglomerate vision of ensuring healthcare is made accessible to and potential growth for healthcare is ripe. In fact, has more than 13,000 employees, 290+ all. Over the past thirty years, the Aster network the GCC healthcare market is estimated to grow establishments, 4000+ Beds and 1500+ doctors has expanded its services from clinics and at a 12.1% CAGR, from US$ 40.3 billion in 2015 pharmacies, to multi-specialty centres and hospitals to US$ 71.3 billion in 2020. ACHIEVEMENTS in the GCC, India and the Philippines. In line with this, governments in the GCC are Aster DM Healthcare is has been recognised Presently, Aster DM Healthcare is a leading impelling millions into their healthcare budgets, worldwide for excellence in healthcare with some healthcare network in the GCC, extending to to ensure populations have access to the best of the most prestigious awards and accolades in more than 290 establishments in nine countries, healthcare systems in the world. Along with India and the Middle East. Some of these are: employing more than 13,000 people, providing government efforts, opportunities for private l Dubai Quality Appreciation Award (2015). compassionate care and JCI accredited diagnostic healthcare systems have also grown. Nations l Aster Pharmacy received the Best Pharmacy centres. in the GCC are advocating for more public award instituted by the Government of Dubai for Currently one of the largest and fastest growing private partnerships (PPP), amid falling oil the years 2010, 2011 and 2014. conglomerates in the MENA region, Aster DM prices and increased pressure on government l Healthcare CEO of the Year Award to Dr Azad Healthcare covers the full spectrum of healthcare spending, thus encouraging local state bodies Moopen at the CEO Middle East Awards 2015. services. An expansive portfolio includes hospitals and private healthcare conglomerates to work l Dr Azad Moopen honoured with a special and clinics, pharmacies, diagnostic centres, in collaboration, increasing high quality access to Corporate Social Responsibility (CSR) award at educational institutions, healthcare management healthcare. the Indian CEO Awards 2014. and healthcare support systems. Growing interest and changes in the GCC l CMO ASIA National Awards 2015: Dr Harish macro healthcare space have also created Pillai – CEO, Aster Medcity recognised as the CEO PRODUCTS structural changes on micro healthcare operations of the year in India. Brands - Aster DM Healthcare has a number and systems. Stereotypically viewed as an industry l Aster Medcity won the Award for best Dialysis of healthcare verticals including clinics, hospitals, too large to change, open-sourced information, service provider in the region pharmacies and a state-of-the art medical city mandatory insurance and increasing competition l Aster Medcity awarded for best marketing in India. These units are all consolidated under are de-constructing traditional healthcare campaign in the healthcare industry. the brand names ASTER, MEDCARE, ACCESS models. Instead digital technologies, more vertical l NABH Accreditation awards to certain group and DM WIMS. Considering the importance hierarchies and global connectedness, are paving units of integrated healthcare systems, Aster DM the way for a more consumer-centric model in l JCI accreditation to certain group units Healthcare has also invested in education with healthcare. l Padma Shri Award to Dr Azad Moopen by Govt the establishment of DM WIMS Medical College This is not to say that the path of growth is of India (2011). and Hospital in Wayanad, India to train future entirely smooth. There are immediate challenges, l Pravasi Bharatiya Samman by Government of healthcare professionals. especially with the current drop in oil prices and India to Dr Azad Moopen (2010). geo-political issues surrounding the region. These l Arab Health Award for “Outstanding ASTER barriers however are short term as major players Contribution of an Individual to the Middle East The Aster Hospital in in the region such as the Dubai Health Authority, Healthcare Industry” (2010). Mankhool, Dubai caters to the Ministry of Health in the UAE, the Saudi l Forbes Middle East – Dr Azad Moopen ranked secondary and tertiary care with access to the government, public and private institutions are in top ten inuential entrepreneurs of orbes latest in technology, globally trained doctors and implementing long-term, sustainable and visionary Middle East (2013). dedicated para-medical and support staff. Aster edcity the group’s agship ospital township in Kochi, India is a 670 bed quaternary care centre that is set to change the face of Kerala and pivot it in the international league for advanced treatments. Aster MIMS in Calicut and Kottakkal, Aster CMI in Bangalore and Aster Prime in Hyderabad are some of the other hospitals under the Aster brand in India. Other institutions in India include DM-WIMS Medical College and Hospital at Wayanad, Kerala. There are more than 50 Aster Clinics across the neighbourhoods in Dubai with exceptional medical staff and tailored programmes for lifestyle diseases such as diabetes. Not only is Aster Clinics one of the biggest integrated networks in the region, but it has also successfully reshaped the healthcare landscape across the neighbourhoods that it operates in. Putting the patient at the core of its operations, Aster Clinics has developed robust quality standards, enhanced professional expertise and spacious infrastructures to render Medcare Hospital, Dubai the most comfortable and satisfying experience. Aster Pharmacy forms one of the largest 28 Aster Hospital, Mankhool, Dubai networks of retail pharmacies in the UAE, BRAND VALUES designed in a pleasing ambience to be a one stop Aster DM Healthcare, shop for quality healthcare, medical and alike as a leading healthcare products for a diverse customer base. There are conglomerate, is currently over 175 Aster Pharmacies all over committed to a caring the Middle East, each holding a wide variety of vision for a global prescription drugs, nutritional, baby care, lifestyle mission. The Aster and beauty products. They also offer ‘Anytime network of healthcare edical Services’ that ensures the delivery of institutions delivers products at home, through online purchases, quality healthcare regular updates on healthcare, information on services, and re- offers, schemes and promotions by e-mail and affrms the promise of SMS. e’ll Treat ou ell. MEDCARE Founder Dr The Medcare Group Aad oopen’s provides tertiary care personal belief is through its multi-specialty that the provision of hospitals, centres of healthcare services excellence and clinics. is a social and moral Currently, Medcare operates by making urging people to take a pledge towards responsibility to nations, communities, families and three hospitals and ffteen it. While inviting pledges from as many people as people. This Dr Moopen believes is made possible medical centres. possible, Aster has been keenly focusing on young through having a strong set of corporate values. l edcare ospital is also ubai’s frst premium schoolchildren to take the “pledges” with the hope Excellence - Elevating current benchmarks private speciality hospital providing tertiary of inuencing their elders to do the same. A road consistently by continually challenging our ability care with round-the-clock Emergency facility. show has been activated in India and the GCC to and skills to take the organisation to greater It is also the frst hospital to have received spend time in various schools and raise awareness heights. the JCI accreditation within eight months of among students. Compassion - Going beyond boundaries with commissioning. Aster SAFEROADS #iPLEDGE incorporates empathy and care. l Medcare Orthopaedics and Spine Hospital four clear recommendations: Integrity - Always doing the right thing, regardless (MOSH) provides state-of-the-art medical care to l #iPLEDGE to always wear a seat belt of compromise and ensuring a higher standard of the UAE community. l #iPLEDGE to not be on the phone while driving conduct. l Medcare Clinics have been set up across Dubai l #iPLEDGE to use zebra crossing, subways and Respect - Treating people with the utmost dignity, and international affliations with advanced medical footpaths. valuing their contributions and fostering a culture institutions abroad are also being considered. l #iPLEDGE to always wear a helmet that allows each individual to rise to their fullest l Medshop is a unique and innovative pharmacy A major event was held at the Indira Gandhi potential. retail concept, offering quality medical products at Indoor Stadium in New Delhi on February 7 . The Passion - Going the extra mile willingly,