HAPPENING ON CAMPUS THIS MONTH AT Strategic Decisions: Examining Foreign Policy Top officials in the Bush White House share their perspectives All Aboard the Hallelujah Train Duke Performances’ two-day musical project Going Behind the Lens The Center for Documentary Studies showcases photography DVOLUME 4.NUMBERUKE 9 . OCTOBER 2009 The Inaugural Year: Duke’s Sanford School of Public Policy After gaining a national reputation, the former institute founded by Terry Sanford celebrates its new status as a school During World War II, Terry Sanford served as a lieutenant in a parachute regiment, “The Battling Buzzards,” which jumped into DID YOU KNOW? occupied France. For his courage he earned a Bronze Star and a Purple Heart. FOR A DETAILED SUMMARY OF DAILY DUKE HAPPENINGS, PLEASE VISIT DUKETODAYAT WWW.DUKE.EDU/TODAY 2 DUKE IN THE NEWS VOLUME 4:NO.9 | THIS MONTH AT DUKE Shinseki to Honor Duke’s INDUKETODAY 4Bonkistry Fallen Soldiers The eventual teacher of some 30,000 Duke students over 40 years in the introductory chemistry class Secretary of Veteran Affairs Eric Shinseki, who received that came to be known as “Bonkistry,” Duke chem- a master’s degree at Duke, is the keynote speaker at an istry professor James F. Bonk celebrates 50 years of Oct. 23 event honoring alumni who have died in battle since teaching at Duke. Bonk, 78, is still an active mem- World War II. ber of the faculty and serves as the department’s A former Army chief and decorated war veteran, Shinseki will join director of undergraduate studies. “I have no plans President Brodhead to offer remarks on behalf of soldiers who died in to retire,” he says. conflicts spanning from the Korean War through the Iraq War. The Duke duke.edu/today Alumni Association (DAA) will pay tribute to the fallen soldiers by dedi- cating a plaque inscribed with their names. Those who died while in 4Changes to Cameron active duty will also be included. The DAA worked with military author- As it approached its 70th year, Cameron Indoor ities, particularly the National Personnel Records Center and Department Stadium underwent a series of improvements this of Defense, to identify those named on the memorial. summer to enhance fans’ gameday experience. Seating The ceremony will be held at 10 a.m. in Memorial Quad, between was reconfigured so graduate students will sit behind Duke Chapel and the Duke Divinity School. Families both baskets; undergraduates will remain courtside. A and friends of the soldiers will be in attendance. state-of-the-art press table was also added. For more information and a full list of alumni being goduke.com honored, go to memorial.dukealumni.com. 4The Future of Health Duke University Health System is moving forward with on.the.web the construction of a dedicated, state-of- the-art Cancer Center and the new Duke Medicine Pavilion, a major expansion of surgery and critical care services at Duke University Hospital. The Cancer Center is expected to be completed and ready for occupancy in 2012, while the Duke Medicine Pavilion is expected to begin receiving patients in 2013. dukemedicine.org 4Ranking High Duke placed tenth in U.S. News & World Report’s latest annual ranking of national universities that offer doctoral degrees. It ranked eighth among national universities in the magazine’s survey of experts asked to identify “schools where the faculty has an unusual commitment to undergraduate teaching.” news.duke.edu 4Gigantic Jets Selling Shiseido With a very lucky shot, Duke scientists captured a one-second image and the electrical fingerprint of a On the heels of New York City’s Fashion Week, a Duke expert takes a close look at how one huge jolt of lightning that flowed 40 miles upward cosmetics company made its mark in history. Gennifer Weisenfeld, associate professor in from the top of an offshore tropical storm. Rarely seen, these highly charged meteorological events are the Department of Art, Art History and Visual Studies, explores how Japanese cosmetics known as gigantic jets, flashing up to the lower lev- company Shiseido creatively produced and conveyed meaning through the visual and els of space. material aspects of its marketing. news.duke.edu In her web essay “Selling Shiseido: Cosmetics Advertising & Design in Early 20th 4 Century Japan,” Weisenfeld analyzes elements of Shiseido’s advertising and marketing to Measuring Mental Disorders The prevalence of anxiety, depression and substance illustrate how the company’s products and promotional strategies tell a distinctive story dependency may be twice as high as the mental about Japan’s experience of modernity, including the impact of mass-market consumerism, health community has been led to believe. Duke urbanization and changing gender roles on national culture. The web essay is accompanied psychologists and colleagues from the United by extensive image galleries drawn from Shiseido’s vast archives. Part of MIT’s Visualizing Kingdom and New Zealand used a long-term track- Cultures initiative, the galleries include Shiseido ads and posters, postcards, product pho- ing study of more than 1,000 New Zealanders from birth to age 32 to reach the conclusion that people tos, pictures of company stores and buildings, as well as film and video clips. vastly underreport the amount of mental illness they’ve suffered when asked to recall their history bit.ly/XJowV years after the fact. research.duke.edu Published monthly by Duke’s Office of News and Communications. David Jarmul, associate vice president THIS MONTH AT Editors: Camille Jackson, Andrea Fereshteh Telephone: (919) 681-8052 Fax: (919) 681-7334 Designer: Paul Figuerado Stories are posted at duke.edu/today and Contact us at [email protected] or by mail at: news.duke.edu/tmad Office of News & Communications, Duke University Subscriptions available for $20 per year. Published on 30% post-consumer DUKE 615 Chapel Drive, Box 90563, Durham, NC 27708-0565 Second class postage paid at Durham, NC and 80% recycled paper. VOLUME 4:NO.9 | THIS MONTH AT DUKE COVER STORY 3 Celebrating Sanford’s On July 1 this year, the institute was renamed the Sanford School of Public Policy, reflecting Inaugural Year its new status as Duke’s tenth school. CHRIS HILDRETH By Nancy E. Oates on the ground floor of the Old Chemistry building. Law and public policy professor Joel Fleishman, its inaugural director, remembers heating, sewer Every patient presents neurosurgeon Gail Rosseau and water pipes running along the walls and ceiling of the space that he with a view into the world of public policy. The patient and his assistant shared in the 11 years Fleishman served as director. As the institute grew, so did its real estate, expanding office by office until it took with a brain tumor and no insurance opens a window over the entire first and second floors of Old Chem. into the problem of access to health care. So does the In the early ’90s, during the first of Kuniholm’s two stints as the insti- tute’s director, the university agreed for the institute needed its own build- patient with a worker’s compensation injury that has ing. The Sanford building was dedicated in 1993. Five years later, due in doctors fighting to provide treatment. large part to the generosity of alumnus David Rubinstein, the institute built and expanded into Rubinstein Hall. Joel Fleishman Rosseau sees examples of public policies that work – and those that do In 2005, Kuniholm returned to the directorship after an 11-year hiatus not – in other situations, too. A gifted student might be inspired to pursue a and chaired a task force that examined the potential to turn the institute medical career by shadowing a doctor but can’t because HIPAA privacy reg- into a school. By attaining school status, Sanford could raise its own funds ulations prevent it, or a specialist has to order a redundant diagnostic test on and provide more financial aid. a new patient to avoid liability issues. “As an institute, we had to stand in line with all of the other department “Policy experts have a very valuable role to play, and their counsel must chairs,” Kuniholm says. “As a school, we can collaborate and coordinate be in partnership with the people in the trenches putting policy into action,” directly with other deans.” says Rosseau, one of two Terry Sanford Distinguished Lecturers speaking That collaboration includes new faculty hires. Over the past four years, during inaugural events for the Sanford School of Public Policy this month. the number of tenure-track faculty has grown from 21 to more than 30. The “These two groups should work together, rather than on parallel paths.” school has also added joint professorships with the schools of law and envi- That, in a nutshell, was the impetus for Terry Sanford, the former North ronment, and with the global health institute, among others. Carolina governor, senator and Duke president, to found a public policy “Every one of the substantive issues other schools work on has a policy Richard Fisher institute at Duke in 1971 to bridge the gap between the academic and poli- piece that we can complement,” Kuniholm says. “We see ourselves as creat- cy worlds. On July 1 this year, the institute was renamed the Sanford School ing a framework for transforming student lives, giving them the analytical of Public Policy, reflecting its new status as Duke’s tenth school. tools they need in broad areas of concentration that we share with other “As a school, we have much more autonomy; we’re more capable of being schools.” entrepreneurial,” says Bruce Kuniholm, the Sanford School’s inaugural dean Fleishman, who will deliver the Founders’ Day address, underscored the and former director.