An Excellent Addition to Your Library! Released: August 2011 Global Hospitality and Tourism Management Technologies Patricia Ordóñez de Pablos (The University of Oviedo, Spain), Robert Tennyson (University of Minnesota, USA) and Jingyuan Zhao (Harbin Institute of Technologies, China) Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world’s largest industry with $4.5 trillion in expenditures gener- ating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology—combined with career challenges due to ongoing industry consolidation and corporate restructuring—mandate continuous learning and the sharing of ideas. Global Hospitality and Tourism Management Technologies is a comprehensive collection which aims to be a source of information for all those interested in tourism and hospitality management, approaches, and trends, as well as to cover the emerging research topics which seek to define the future of IT and cultural development in the 21st century. The book provides a reference for policymakers, government officers, academics, and practitioners interested in understanding applications of IT for tourism and hospitality management. Topics Covered: • Beverage Management • Environmental Issues, Tourism and Leisure • Club Management • E-Tourism • Cultural Differences and Tourism Strategies • European Union Policies for Tourism • Eco-Tourism and Sustainable Tourism • Globalization and Tourism • Emerging Markets for Tourism • Green Management in Tourism and Hospitality ISBN: 9781613500415; © 2012; 270 pp. Print: US $185.00 | Perpetual: US $280.00 | Print + Perpetual: US $370.00 Market: This premier publication is essential for all academic and research library reference collections. It is a crucial tool for academicians, researchers, and practitioners and is ideal for classroom use. Patricia Ordóñez de Pablos is a Professor in the Department of Business Administration and Accountability in the Faculty of Economics of the University of Oviedo, Spain. Her teaching and research interests focus on the areas of strategic management, knowledge management, intellectual capital, human resources management and IT. She is Editor in Chief of the International Journal of Asian Business and Information Management, Associate Editor of Behaviour and Information Technology. Executive Editor of the International Journal of Learning and Intellectual. Publishing Academic Excellence www.igi-global.com at the Pace of Technology Since 1988 An Excellent Addition to Your Library! Chapter 1 Chapter 12 Virtual Tourism: Personal Tour: Zhao Jingyuan (Harbin Institute of Technology, China) Lorenzi Fabiana (Invenio Software Inteligente & Universidade Luterana do Brasil, Brazil) Ordóñez de Pablos Patricia (Universidad de Oviedo, Spain) Loh Stanley (Invenio Software Inteligente &) Tenysson Robert (University of Minnesota, USA) Abel Mara (Universidade Federal do Rio Grande do Sul, Brazil) Chapter 2 Chapter 13 A Study on Tourist Management in China Based on Radio Frequency Identification (RFID) Technology Management of World Heritage Sites: Leong Aliana M W (Macau University of Science and Technology, Macau SAR) Chhabra Deepak (Arizona State University, USA) Li Xi (Macau University of Science and Technology, Macau SAR) Chapter 14 Chapter 3 Research Review of OWOM: Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality Chen Tao (Harbin Institute of Technology, Nanjing Normal University, SanJiang University, China) and Tourism Sector Zhu Zhiming (Hohai University, China) Lin Chad (Curtin University, Australia) Wang Tienan (Harbin Institute of Technology, China) Chapter 4 Advanced Technologies and Tourist Behaviour: Pantano Eleonora (University of Calabria, Italy) Servidio Rocco (University of Calabria, Italy) Chapter 5 Factors of Spatial Distribution of Recreation Areas in Peri-Urban Beijing Liu Jiaming (Institute of Geographic Sciences and Natural Resources Research, China) Chapter 6 Two Tickets for Paradise: Shelton Ashleigh K. (University of Minnesota, USA) Chapter 7 The Role of Architecture on Tourism Industry: Çetin Murat (King Fahd University of Petroleum & Minerals, Saudi Arabia) Chapter 8 Emerging Trends in Tourism Industry in Oman Baporikar Neeta (Salalah College of Applied Sciences, Sultanate of Oman) Chapter 9 Sales Force Technology for the Hospitality Industry Rios-Morales Ruth (University of Glion,Switzerland) Crotts John C. (College of Charleston, USA) Chapter 10 Tourism Revitalization of Historic District in Perspective of Tourist Experience: Liu Jiaming (Institute of Geographic Sciences and Natural Resources Research, China) Chapter 11 A Classification of Mobile Tourism Applications Karanasios Stan (AIMTech Research Group, University of Leeds, UK) Burgess Stephen (Centre for Applied Informatics, Victoria University, Australia) Sellitto Carmine (Centre for Applied Informatics, Victoria University, Australia) Order Your Copy Today! 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