Mediatization of Culture: Queuing up for Museums Evrim Dogan Project Coordinator, Beyoglu Memory Research Center – Istanbul, Turkey Evinc Dogan PhD Student, IMT Institute for Advanced Studies – Lucca, Italy Why do people visit a Museum? what determines the demand for museums? •The cost of visiting a museum • entrance fee • opportunity cost of time: • the price of alternative leisure activities • other costs of visiting like transport costs, parking costs. •Level of education/intelligence •Contents of the exhibition (art matters) •The design of the building •The provision of services like catering, museum shop, customer friendliness, hygiene. •Satisfying visits in the past •Marketing & Communication efforts http://www.museummarketing.info/2008/09/why-do-people-visit-a-museum/ Private Museums According to their management types, private museums are defined in the Law for Preservation of Cultural and Natural Artifacts (No. 2863), enacted in 1983. Museums which are not managed by the Ministry of Culture (former name) but dependent to the supervision of the ministry are legally named as “Private Museums”. This definition has a wide context, whereas museums dependent to the: - Turkish National Assembly, - Other ministries than of culture, - Public institutions and associations, - Real and corporate bodies, - Foundations, are entitled as “private museums”. Collectors’ and corporate museums: •The 2000s marked the shift in the demand for museums • Past: Museum as spaces of history and collective memory. • Present: Museums as spaces of consumption according to the emerging orders of consumerism and leisure patterns, privatization and the influence of mass media and marketing. •2002 Sabanci University’s Sakip Sabanci Museum (SSM) – Sabanci Familiy •2004 Istanbul Museum of Modern Art - Eczacibasi Family (Istanbul Modern) •2005 Pera Museum – Suna & Inan Kırac (Koc Family) First solo exhibition of a Modern Art & Urban 1st Private Museum is Sadberk Western artist in Turkey Transformation Hanim Museum (1980) Pera Museum – Orientalist Art Opening 2002 2004 2005 Premises Private Property: 4th warehouse on the An historical structure Emirgan Atlı Köşk Galata pier owned by the which was originally (Horse Mansion) Turkish Maritime constructed in 1893 by Organization, the architect Achille The exhibition space was was transformed into a Manoussos in Tepebaşı, expanded in 2005 modern museum building and which was, until rather recently, known as the Bristol Hotel, Collection • Calligraphy Modern & • Anatolian Weights and • Painting contemporary art Measures • Archeological and •painting and sculpture • Kütahya Tiles and Stone Works and •installation and video Ceramics Furniture and • Orientalist art Decorative Arts Facilities • education programs • cinema • pera education • gift shop • restaurant • pera film • café • design store • pera café • library • artshop and • education programs publications http://www.facebook.com/SakipSabanciMuzesi http://www.facebook.com/istanbulmodernsanatmuzesi http://www.facebook.com/PeraMuzesi.Museum/likes Temporary exhibitions & Media • official web-pages of the museums as the main source of information, • national and international daily newspapers. • How does the media content associate with the exhibitions along with the activities and the marketing strategies of the museums? • What are the message highlights and the information given? • How does this content vary compared to different sources of media? media content and press coverage … Queuing up for museums … Sakıp Sabancı Müzesi http://muze.sabanciuniv.edu/page/picasso-in-istanbul http://muze.sabanciuniv.edu/page/picasso Share EN TR content of the web-site COLLECTION EXHIBITIONS EDUCATION EVENTS GIFT-SHOP VISIT ABOUT SSM CONTACT - number of paintings Past Exhibitions - 1st occasion of such an exhibition being held in Turkey. - sponsors (Sabanci Holding!) - “technical facilities”, “international standards”, Picasso in Istanbul “humanistic approach”, “social sensitivity and Exhibitions responsibility” Current Exhibitions Past Exhibitions - “world museum” SSM Abroad SSM Loans - in Picasso in Istanbul - istanbul content on the BBC About the Exhibition Exhibition Highlights Publications Sabancı University's Sakıp Sabancı Museum hosted an exhibition of works by Pablo Picasso, one of the - Turkey as source nation giving its artifacts to the West, twentieth century’s greatest artists. Picasso in Istanbul was the first major exhibition devoted to a western artist to be held in Turkey, with 135 paintings covering every period of his work. The exhibition brought together works from the Picasso Museums in Paris and Barcelona, the Lille Modern Art Museum, Fundación Almine y Bernard Ruiz-Picasso para el Arte (FABA), and the family collections, reverses this trend by bringing works of Western artist selected by Picasso's grandson Bernard Ruiz-Picasso. In addition, the exhibition featured photographs of the artist taken by famous photographers. Picasso in Istanbul was made possible by Sabancı Holding, and in cooperation with FABA and the - the exhibition will reinforce art appreciation French Cultural Centre in İstanbul. - “The museum aims to educate, as well as entertain.” - mandatory audio guides content on Hurriyet Daily News Sabancı Üniversitesi Sakıp Sabancı Müzesi Sakıp Sabancı Üniversitesi Sakıp Sabancı Müzesi Sakıp Contact Sabancı Cad. No:42 Emirgan 34467 İstanbul Visit Sabancı Cad. No:42 Emirgan 34467 İstanbul - the difficulties faced in bringing the artefacts and Bernard Tel : 0 212 277 22 00 Tel : 0 212 277 22 00 Copyright © 2011 SÜ - SSM Privacy Policy Contact Site Map Türkçe Design and Technology by Dreams&Bytes Picasso’s hesitation about the safety measures to transport the collection - legal isues - promotion and education - “beginner's course” for the appreciation of art 1 -> 1 17.08.2012 13:03 http://www.istanbulmodern.org/en/exhibitions/past Fikret Mualla Retrospective - !stanbul Modern http://www.istanbulmodern.org/en/exhibitions/past-exhibitions... (/en) CURRENT LOCATION » HOME (/en) » EXHIBITIONS » NEWS Tweet 0 Like 0 PAST EXHIBITIONS (/en/exhibitions/past-exhibitions) Fikret Mualla Retrospective content of the web-site (/en/press/news/our-mobile- TÜRKÇE (/tr) - Educational activities application-is-out_887.html) Our mobile application is out! MUSEUM (/en/press/news/our-mobile- application-is-out_887.html) YOUR VISIT Now you can follow our EXHIBITIONS events and announcements About (/en/exhibitions from your mobile! /about_57.html) MORE (/en/press/news/our-mobile- - mobile education vehicle – "young volunteers for art" Cur rent Exhibitions (/en/exhibitions/current- exhibitions) 15 April 2005 - 25 August 2005 Upcoming Exhibitions (/en/exhibition/upcoming- with the contribution of Lafarge Turkey exhibitions) !stanbul Modern is celebrating the 102nd birthday of Fikret Muallâ, one of the leading names in Turkish painting, EDUCATION Past Exhibitions (/en/exhibitions with a comprehensive exhibition of his work. /past-exhibitions) For the first time ever, this retrospective is bringing together 243 works of art from 35 collections, which it is Colors of the City Past Exhibitions Abroad presenting both thematically and historically so as to reflect every dimension of Fikret Muallâ’s unique world. - audio tour with the contribution of MNG Bank (/en/exhibitions/past-exhibitions- abroad) (/en/education/colors- The exhibition aims to turn overturn the common perception of the artist deriving from his unusual, turbulent and EDUCATION of-the-city_912.html) bohemian lifestyle, and is the most comprehensive retrospective ever of Fikret Muallâ in terms of number of works EVENTS involved. - Fikret Mualla – "hide-and-seek abc" book Educational programs held CINEMA conjunction with the exhibition The exhibition creates associations between Fikret Muallâ’s understanding of painting and diverse themes and Fifty Years of Urban Walls LIBRARY includes the artist’s gouaches, watercolors and sketches as well as a photobiography of pictures taken by Ara Güler. with the contribution of dogus cocuk and MEMBERSHIP SUPPORT Sponsored by Eti, the Fikret Muallâ Retrospective has opened on 14 April in the Temporary Exhibition Gallery. This STORE is the first retrospective of !stanbul Modern and with it, the museum is launching its first touring educational garanti mini bank exhibition and audio tour as well as a documentary and alphabet book produced specially for the exhibition. Also for the first time, the museum has organized the printing of selected Fikret Muallâ paintings on "Tutku" cookie tins and tissue paper boxes produced respectively by Eti and Selpak. PRESS During the exhibition, !stanbul Modern hold a variety of activities and events in its educational unit, library, auditorium, and mobile exhibition vehicle. Special exhibition products are available for purchase in the museum - Fikret Mualla documentary shops. Curated by Ha" im Nur Gürel, Levent Çalıko#lu and Ali Akay, the Fikret Muallâ Retrospective introduces viewers to the creativity and rich imagination of this artist, whose life and work have made him both one of the most important - exhibitions/fikret and one of the most debated names in Turkish painting. Known as much for his tragic life as for his superior artistic - Lectures persona, Fikret Muallâ has become a legendary figure since his death. While endeavoring to draw attention to the lesser known sides of this celebrated artist, the exhibition highlights the differences between works of art that appear to be the same, suggests how works dealing with the same