A Quarterly Publication of The Los Angeles Flower Market of the American Florists Exchange, Ltd. Summer 2012 • Volume 21 - Number 4 Volunteering and Teaching A Great Combo By Peggi Ridgway Many local floral design instructors participate in area design events and give of their time by serving on the floral associations’ boards and work teams. We saw many of them here at the Origi- nal Los Angeles Flower Market last October – and we’ll see them again for this year’s “Calif Flora” and Top Ten Design Contest. We thank three of these volunteers, Gail Call AIFD, Kathe Hayden CCF and Del Langdale, full-time design instructors who are known to many of our readers, who share a bird’s eye view of their teaching techniques here. Continued on page 6 CALIF FLORA 2012 Del Langdale demonstrates for a class. SPONSORED BY CALIFORNIA STATE FLORAL ASSOCIATION AND SOUTHERN CALIFORNIA FLOWER MARKET Kathe Hayden’s class works on a small, round anthurium Gail Call shares floral arranging techniques with her class. arrangement as Kathe (in black smock) helps individual students. Remembering Johnny Mellano See Page 4 See All the New Flowers & Varieties at the Original Los Angeles Flower Market! D Enlarged to show market vendors Hours: Trade/Wholesale: M/W/F: 2 to 8 a.m.; T/T/S: 5 to 6 a.m. M/W/F: 8 a.m. to noon; T/T/S: 6 a.m. to 11 a.m. Public: ($2 admission weekdays; $1 on Saturday) For holiday and special hours, see www.LAFlowerDistrict.com. Los Angeles Flower Market of the American Florists Exchange, Ltd . The Merchants of the 1. JX Grand Tree Inc . 213. 833 .0002 23, Mellano & Company . 213. 622 .0796 Los Angeles Flower Market 33, 34. Full Service 3. Imported Flowers Street map above from Paradise, Inc . 213. 488 .1443 24. Valle Wholesale . 213. 688 .8810 A. Dalsol Orchid Warehouse . 213. 614-1925 4. Dan Stamis Wholesale . 213. 622 .6770 Full Service Greens B. Floral Delivery Co-op . 213. 623 .6974 26. Gonzalez Wholesale . 213 613 .0756 . 213 387 .1357 5. Blossom Valley . 213. 891 .9320 Miscellaneous Cut Flowers Roses C. Paul Ecke Poinsettias . 213. 622 .8667 27. C&K Wholesale . 213. 327-0313 December Only 6. G .M . Floral . 213 489 .7050 D. See detail (above right) Full Service 28. Ted’s Evergreens . 213. 624 .9510 29B. Greens E. RDP Floral, Inc . 213 623 .2514 7. Dayro’s Wholesale . 213. 623 .5177 F. Mellano & Company . 213. 622 .0796 Roses & Cut Flowers 29A. Vases by Robert . 818. 434 .1512 - 30 Ceramics Full Service 7A. Flower Salad . 213. 624 .1974 G. Mellano & Company Miscellaneous Cut Flowers, Greens 31. Balloons Away . 213. 683 .8819 Wholesale Florist . 213. 622 .0796 7B. Dayro’s Wholesale . 213. 623 .5177 32A. Gilbert Wholesale . 213. 689 .9564 Full Service Roses & Cut Flowers 32B. A Ruiz Wholesale . 213. 622 .3695 I. Dayro’s Wholesale . 213. 623 .4355 8. H .O . Norman . 213. 614 .1031 Exotic Cut Flowers J. J . Dayro’s Certified Floral Supplies Florist, Inc . 213. 623 .5239 10. Tommy’s Flower Land . 213. 622 .1205 36. - Tropical U .S .A . 213. 614 .1915 Floral Supplies 37. Exotic Cut Flowers Roses K. Floral Supply Syndicate . 213. 624 .3982 Floral Supplies 11. Eliseo’s . 213. 627 .4898 39. Paraiso Flowers . 213. 488-0376 Miscellaneous Cut Flowers Full Service L. Moskatel’s, Inc . 213. 689 .4650 Floral Supplies 12A-. Kimura Plus . 213. 488 .1620 40. S .O .S . 213. 896 .0322 13A M. Stamis Wholesale . 213. 622 .6770 Miscellaneous Cut Flowers Floral Supplies 12B-. RDP Floral . 213. 623 .8069 13B Roses & Carnations 42. Growers Direct . .213 688-8805 N. Floral Prop Rental . 213. 622 .1700 43. Cut Flowers Floral Supplies 14. Choice Flowers . 213. 489 .4879 Miscellaneous & Exotic Flowers 44. Paradise Gardens . 213. 488 .5144 O. Abigail’s Flowers . 213. 622 .5041 Full Service Jay’s Plants . 213. 612 .0353 17. Stelzner Wholesale . 213. 891 .1514 Miscellaneous Cut Flowers P. LA Flower District 45. Orchid Oasis . 213. 627 .3805 Association (Badge) . 213. 627 .3696 18. Zavala Wholesale Flowers . 213 488 .0085 Orchids Q. Milagra . 213. 629 .5867 20. Cal Pom Pons . 213. 623 .6651 50. Sanchez, Martin . 213. 629 .4154 Exotic orchids Supermarket Florals, Rose Petals & Roses Fruit, Candy & Stuffed Animals Where Good Ideas Are Always In Bloom Contents This newsmagazine is published quarterly (January 1, April 1, July 1, October 1) by Cover Story: The Los Angeles Flower Market of The American Florists’ Exchange, Ltd. Location: 754 Wall Street, Los Angeles, CA 90014 • Internet: www.bloominnews.com. Sub- Volunteering and Teaching: scription and advertising details at BloominNews.com. Los Angeles Flower Market of the American Florists’ Exchange A Great Combo 6 www .originalLAflowermarket .com 754 Wall Street, Los Angeles, CA 90014 Mon.-Fri., 6 am to 2 pm Los Angeles Flower Market Map 2 Market Information: 213 622-1966 Market Manager/Mellano: 213 622-0796 Remembering Johnny Mellano Board of Directors 4 American Florists’ Exchange, Ltd., Los Angeles Flower Market Christine Duke, Lizbeth A. Ecke, Johnny Mellano, Potpourri Jon Prechtl, John Williams, Christopher Calkins 8 Los Angeles Flower Market Hours & Info Maps, Tenants, Hours, the Season's Flowers and More can be found at Bright Ideas 10 www .originalLAflowermarket .com Editorial and Advertising Feature: Fireworks Peggi Ridgway, Wordpix Editorial Solutions 11 5146 East 23rd Street, Tulsa, OK 74114 Phone 800 200-1101; FAX 918 743-1105; Email: [email protected] Roundabout Art Director 12 Michael Wheary, Calypso Concepts LAFD Association Member Badge Program Happenings/Calendar 14 Frank Reyes 766 Wall Street, Los Angeles, CA 90014 www.LAFlowerDistrict.com • Mon.-Sat., 6 am to 2 pm • (213) 627-3696 MORE THAN 90 YEARS’ of SERVICE Subscribe Those working in the California floral and horticultural industries may join our mail- ing list at no cost. Subscribe at BloominNews.com to the print and/or email edi- It’s YOUR tions. Get the digital version at http://bit.ly/laflower or text FLOWER to 42828. Disclaimer Flower Market! Neither the Bloomin’ News nor the Original Los Angeles Flower District recom- mends or endorses any products or advertisements displayed in this publication but presents them as a service to our readers. Advertise in Bloomin’ News Visit Bloominnews.com or contact our editor for advertising rates, dimensions and details. Advertise in color. We’ll design your first ad for free! Index to Advertisers The Original Bloomin’ News Goes Green......................Page 12 Los Angeles Flower Market Flower Market History Book . .Page 9 www.OriginalLAFlowerMarket.com Los Angeles Flower Market . Page 3 Mellano & Company .............................Page 5 A Wonderland of Quality, Freshness, Variety, Phil Rulloda School of Floral Design..............Page 10 Selection and Great Pricing Prudential California Realty ......................Page 8 754 Wall Street, Los Angeles Teleflora . Page 15 LAFlowerDistrict.com Wordpix .......................................Page 10 THE BLOOMIN’ NEWS 3 SUMMER 2012 Remembering JOHNNY MELLANO Los Angeles Flower Market director and Mellano & 50-plus years . He remained active on the Original Los Company patriarch Johnny Mellano passed away on Angeles Flower Market (American Florists’ Exchange, Sunday, May 27, 2012, with his loving family around Ltd .) board of directors . He could not walk through the him, due to complications after suffering a stroke on Original Los Angeles Flower Market without stopping April 13, 2012 . During the weeks of his hospitalization, a dozen times to talk to friends and colleagues . hundreds of friends and family the world over had gathered at a special website at CaringBridge .org to Johnny was born in 1936 to Giovanni and Maria follow his progress and express their well wishes . Mellano . He was a lifelong resident of the Orange County area, where his Johnny was a family man parents settled after they who loved the flower Johnny Mellano, 2002 immigrated to the United business and let nothing States from Italy . He is get in the way of his two survived by his mother passions . He was dedicated Maria, wife Diane, son to Mellano & Company, Michael Anthony and supportive of the floral daughter-in-law Val, son industry and made many Jim and daughter-in- life-long friends throughout law Monica, son Bob and the industry . In 2011, he daughter-in-law Mary, was honored by California daughter Linda and son- State Floral Association, in law Ernie Santos, son along with other members Steve and daughter-in-law of the Mellano family, Mandana, and thirteen for meritorious service, grandchildren . He is also leadership and exemplary remembered by his brother contributions to the floral Mike Sr . and wife Sharon, industry . In 2008, Johnny was recognized in a full- sister Rose Marie and husband Battista Castellano, page tribute in the book, Sending Flowers to America, many nieces and nephews, and more than 200 as the man “Behind the Success of the Market .” members of the Mellano & Company family . Even in his retirement, as more of his time was spent Hundreds attended the viewing and rosary, me- golfing and doting on his beloved grandchildren, morial service and reception, held on June 1 and 2, Johnny regularly came to Mellano & Company’s Los to pray and say their farewells to a true friend and Angeles location in the early mornings as he had for loved one . 4 BLEED TRIM G=C@23AB7</B7=<4=@B63E=@:2¸A47<3AB4@3A64:=E3@A/<24=:7/53 Now Get Even More in Los Angeles. We’ll… SPAN THE GLOBE... �OR OUR OWN BACK YARD� TO FIND EXACTLY WHAT YOU NEED WHEN YOU NEED IT. KEEP IT COLD... IN OUR CAREFULLY MAINTAINED COOLER, SO YOUR QUALITY GOODS WILL KEEP FRESHER, LONGER. 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