Axel Springer Capital Markets Day December 9, 2015 Henry Blodget, CEO & Editor-in-Chief Julie Hansen, President & COO SMART STORYTELLING FOR THE DIGITAL GENERATION 2 2007 2015 2016 WHAT YOU NEED TO KNOW 3 A global digital news organization that delivers high-impact, smart business stories with a focus on key verticals: tech, finance, markets, geopolitical affairs, and management strategy — for a new generation of leaders. NO. 1 US BUSINESS SITE 4 38MM US Uniques: Desktop and Mobile 50 BusinessInsider 45 AOLMoney&Finance BloombergͲNetwork 40 CNBC.com 35 CNNMoney.com Economist.com 30 FinancialTimes Forbes.com 25 WSJNetwork 20 Monthly Unique Visitors in millions Monthly 15 10 5 0 JanͲ14 MarͲ14 MayͲ14 JulͲ14 SeptͲ14 NovͲ14 JanͲ15 Mar15 MayͲ15 JulͲ15 SeptͲ15 Source: comScore Multiplatform Report, October 2015. Excluding Yahoo! Finance NO. 1 IN UK ALSO 5 4MM UK Uniques: Desktop and Mobile 5 Business Insider Bloomberg.com Economist.com 4 Forbes.com FT.com Guardian Business 3 WSJ.com Quartz.com 2 Monthly Unique Visitors in millions Monthly 1 0 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sept-15 Oct-15 Source: comScore Key Measures, UK edition, October 2015. TREMENDOUS VIDEO GROWTH 6 486MM monthly views across all platforms Monthly Video Views Source: Ooyala, Facebook, YouTube, MSN, Yahoo CONTENT OPTIMIZED FOR SOCIAL 7 Social Interactions (Facebook & Twitter) 5000 4500 4000 3500 3000 Thousands 2500 2000 1500 1000 500 0 Business Insider The Wall Street Forbes Quartz Harvard Business Financial Times Journal Review Source: NewsWhip (June 2015); Reflects sum total of likes, comments, shares, Retweets, replies, and favorites LARGEST US BUSINESS NEWS SITE 8 #1 38MM Largest US business 1 US Uniques news site1 55% 40% Mobile + Tablet Traffic1 Sessions from social2 Sources: 1comScore Media Metrix (October ); 2Google Analytics (October 2015) LAUNCHED IN 2015 9 Created for the digital generation, Tech Insider tell stories through the lens of technology, science, and digital culture, exploring the innovations that are changing the world. TECH INSIDER’S AUDIENCE 10 Typical Tech/Science Publication Target: • Techies • Scientists • Small vertical communities Tech Insider’s Target: • Digital generation • Smart people fascinated by the world around them • Consumers who care about how technology, science, and innovation are changing our world 11 5MM+ 190M+ global uniques1 monthly video streams* 67% 65% 1MM+ Mobile/tablet1 Users from social1 Facebook Fans Sources: 1comScore Multiplatform (October 2015); *includes on-site and off-site streams (e.g. Facebook, YouTube, etc.) REACHING MILLENNIALS 12 DIGITAL AUDIENCE COMPOSITION: 12% 19% 19% 20% 26% 29% P50+ 16% 22% 23% 25% 28% P35-49 28% 71% P18-34 58% 56% 51% 45% 41% Index 238 194 186 172 149 136 P18-34 LAUNCHING IN 2016 13 Amazing stories about what you actually want to know, delivered to you where you already are, when you want it, in ways that take full advantage of the digital medium. 14 Introduced on social September 2015 135MM+ 500K+ monthly video Facebook Fans streams1 1Source: Ooyala, Facebook, YouTube, MSN, Yahoo DISTRIBUTED PUBLISHING 15 BI content is distributed on all major social platforms including: • Apple News • Facebook Instant Articles • Flipboard • LinkedIn • Instagram • Tumblr BI FILMS 16 Upcoming: Web Series Documentaries Shorts IKARIA: Secrets Of Long Lives Lived Well BI Films extends Business Insider's massively popular original short-form video content into the realm of web series, shorts, and feature-length documentaries. LEAGUE OF MILLIONS: Inside The Gaming Phenomenon BI INTELLIGENCE 17 Research For The Digital Age Mobile — Payments — Digital Media — E-Commerce — IoT BI Intelligence is a premium research, offering subscribers business intelligence for the digital age. We provide actionable insights that enable smarter and better informed decision making. BI INTELLIGENCE 18 Growing through B2B and B2C subscriptions 5000 Individual Enterprise 4500 4000 3500 3000 2500 2000 1500 1000 500 Ͳ 06ͲJanͲ12 06ͲJunͲ12 06ͲNovͲ12 06ͲAprͲ13 06ͲSepͲ13 06ͲFebͲ14 06ͲJulͲ14 06ͲDecͲ14 06ͲMayͲ15 06ͲOctͲ15 19 December 8-9, 2015 Time Warner Center, NYC IGNITION: Future Of Digital IGNITION brings together the brightest minds in media and technology to share what they see on the horizon. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn about the key trends to be aware of and what they need to do to stay ahead of the digital game. KEYS TO OUR SUCCESS 20 We started with a simple theory… • New medium • New “native” storytelling and distribution • Focused 100% on digital • Didn’t try to mimic print or TV • Fast, informative, smart, social DIGITAL JOURNALISM 21 180 digital journalists in New York, San Francisco, London, remote posts Proprietary content management system, “Viking” Relentless innovation in formats and digital story-telling techniques Embracing social and mobile FUTURE PLANS 22 Subscriptions International SUBSCRIPTIONS 23 In addition to ambitious growth plans for Business Insider Intelligence, we plan to test a consumer subscription in 2016. Details are still being worked out. We believe subscriptions will be a good option for ad-blockers. AD-BLOCKING 24 Ad-blocking remains steady at nuisance but not crisis level. We have not seen an increase from mobile ad-blocking apps in Safari. We are monitoring it closely and will evaluate “ad recovery” and other steps to thwart ad-blocking, including the Bild ad-blocking project. 20% BusinessInsider TechInsider UKBusinessInsider 16% 12% 8% 4% 0% 18ͲSep 23ͲSep 28ͲSep 3ͲOct 8ͲOct 13ͲOct 18ͲOct 23ͲOct 28ͲOct 2ͲNov 7ͲNov 12ͲNov INTERNATIONAL 25 There are currently 9 BI “editions” Business Insider editions: 2 O&O 7 active licenses + 1 rep agreement 3 licenses not yet launched 6 new territories in active discussions OPPORTUNITIES WITHIN AXEL SPRINGER 26 Partnership with Finanzen.net: Business Insider Deutschland Market Data functionality on Business Insider US OPPORTUNITIES WITHIN AXEL SPRINGER 27 Partnership with ONET to publish Business Insider Poland, launching in 2016 Exploring other territories as well.