International Journal of English Literature and Social Sciences, 5(5) Sep-Oct 2020 |Available online: https://ijels.com/ Search Engine Mapping on Media Usage (Among Korean and Indonesian Users) Yuni Tresnawati1, Nor Fauziana BT. Ibrahim2 1Faculy of Communication Science, Universitas Mercu Buana, Indonesia 2Faculty of Business, Multimedia University, Malaysia Abstract— This research designed to identify the development of information technology that has emerged as the development of ICT (Information and Communication Technology) in South Korea and Indonesia. This research identifies problems such as each country’s search engine as the identity of the country and also the number of users who rely on the search engine mentioned before.This research is included in the ranks of qualitative research. The theoretical foundation is used as a guide so that the focus of research is in accordance with the facts in the field. The paradigm used in this study is the paradigm of constructivism. Keyword— Communication Technology, Search Engine, Users. I. INTRODUCTION Not inferior to the situation in Indonesia, South In life today technological progress advances have Korea ranks 5th in the country of most internet users in Asia. increasingly become inseparable. Coupled with the With a population of 51.47 million, more than 60 percent are emergence of the internet which became a new path for internet users and every day have 28 million active users. human convenience in the present. The internet is one of the In this case, the youth provided by the internet is no results of the development of information technology that joke. So that people also rely heavily on the internet emerged as the development of ICT (Information and situation. From the intern itself, we can dig up lots of Communication Technology) as now the internet is more information, look for music, videos or even communicate. widely used as an important source of information to be Based on research from Georgia Tech's GVU Center, the developed in the future. According to Sisson and Pontau in majority of internet users rely on search engine facilities as a Novianto (2013: 8), this is because the internet is able to tool in finding information (Nizar, 2009: 3). Search engines offer convenience that cannot be found in other information make it easy for internet users to find a variety of channels. information needed just by using keywords in the search The tendency of today's society to rely on the process. internet as a key ingredient of information and as one of the Search engines provide search results that cover the media in communicating, makes people make the internet as entire contents (actual content) of various sites available on one of the keys in their lives. On average they access the the World Wide Web (Nizar, 2009: 3). The internet provides internet to use social networks, search for information, and various search engines that make it easy for users to find the some even just to keep up with the times. information they need. According to Lubis in Novianto With the advent of this new technology, many (2013: 23), there are several search engines that can be used countries in the world are competing separately to have this as sources of information search for internet users, namely: internet technology. One of them is Indonesia and South Google, Yahoo !, Naver, Lycos, Altavista, Deja, Excite, Korea. Indonesia is also listed as the 4th place in most Hotbot, MSN, and Netscape Search. internet users in Asia. According to APJII, which is an In each country, there are many search engines that Association of Indonesian Internet Network Organizers, this become the country's identity. Indonesia always uses Google country has access to more than 160 million or 50% of as their search enginein doing anything related to the internet users from all people in Indonesia. internet, whether in searching information, searching for ISSN: 2456-7620 https://dx.doi.org/10.22161/ijels.55.19 1451 International Journal of English Literature and Social Sciences, 5(5) Sep-Oct 2020 |Available online: https://ijels.com/ music, videos, or conducting communications. It's different 2. Secondary Communication Process :The from South Korea. The country has its own search engine communication process is the process of delivering called NAVER which is an online platform developed by one's message to others using tools or means as a Naver Corporation. First discovered by former Samsung second medium after using the first media symbol.A employees in 1999, which eventually became a mainstay of communicator uses the media in launching the the South Korean people in searching for information or communication because the communicant is the anything related to the internet network. target in a place that is relatively far or many in Based on the background of the problem, the number. Letters, telephones, telexes, newspapers, researchers are interested to find out and analyseabout magazines, radio, television, film, and many more hoowsearch engines from each country are considered as the are the second media that are often used in identity of the country and how many users rely on Search communication (Effendy 2007: 11) Engine Googleand NAVER so that it can be considered as a Representation Theory representation of self-identity. Stuart Hall shows that representation theory is a By knowing the differences of search engines each process where meaning (meaning) produced using language country mentioned uses, this research is expected to enrich (language) and exchanged by group members in a culture and contribute in the development of communication (culture). science, especially in media usage and self-identity According to the explanation Judy Giles and Tim Middleton, representation. It is also expected that this research provides has 3 definitions of the word 'to represent': more information to the public, especially media users and 1. To stand in for, this can be exemplified through the also cultural researchers. flag case at an event, which indicates that a country participates in the event because there is a flag II. LITERATURE REVIEW symbol. Communication 2. To speak or act on behalf of. An example is when In a large Indonesian Dictionary (KBBI) President Joko Widodo spoke on behalf of the "communication is the sending and receiving of messages Indonesian people. and news between two or more people so that the intended 3. To re-present, in the sense of writing history or message can be understood. Meanwhile, according to Stoner, biography that presents back events in the past. Freeman, and Gilbert (1995) defines communication as the In practice, the three meanings of these process by which people attempt to share meaning via the representations can overlap. The theory put forward by Hall transmission of symbolic messages. Communication is the is very helpful in further understanding of what the meaning process by which a person seeks to provide understanding or of representation is and how it operates in cultural society. messages to others through symbolic messages. Hall in his book Representation:Cultural Representation and Communication process according to Komala Signifying Practices "Representation connects meaning and (2009: 83) is"The communication process occurs when language to culture ... Representation is an essential part of humans interact in communication activities, convey the process by which meaning is produced and exchanged messages to realize communication". between members of the culture. The communication process is divided into two stages: So it can be said that representation is one way to 1. Primary Communication Process :The produce meaning. Representation works through a communication process is the process of conveying representation system that consists of two important one's thoughts and or feelings to others by using the components, namely concepts in mind and language. These symbol as a medium. Symbols as primary media in two components are correlated. The concept of something the communication process are language, gesture, that is owned and exists in the mind, makes a person or gesture, picture, color, etc. which are directly able to person know the meaning of something. "translate" the thoughts and / or feelings of the Referring to the writings of Stuart Hall, mentioned three communicator to the communicant. types of approaches in representation include: ISSN: 2456-7620 https://dx.doi.org/10.22161/ijels.55.19 1452 International Journal of English Literature and Social Sciences, 5(5) Sep-Oct 2020 |Available online: https://ijels.com/ 1. Reflective Approach: language functions as a mirror, b. Self-identity as a harmony of social roles can in which reflects the true meaning of everything that principle change and always experience a growth exists in the world. In the reflective approach, process. meaning depends on an object, person, idea, or event c. Self-identity as "my own lifestyle" developed in the in the real world, and language functions as a mirror, previous stages and determined the ways in which to reflect the true meaning as it already exists in the social roles were manifested. world. d. Self-identity as a special acquisition at the adolescent 2. Intensional Approach: we use language to stage and will be renewed and refined after communicate something according to our perspective adolescence. on something. The second meaning approach in e. Self-identity as a subjective experience of its own representation debates the opposite case. This inner similarity and continuity in space and time. approach says that the speaker, the author of anyone f. Self-identity as continuity with oneself in association who expresses his unique understanding of the world through language. Again, there are a number of with others points for this argument since we all as individuals, Based on the opinions of the experts above, it can be also use language to communicate things that are concluded that self-identity is the awareness of individuals to special or unique to us, with our perspective on the place themselves and give meaning to themselves as a unique world.