CONTRACT BRAND BOOK ESTABLISHED IN 2014 THE ENVISION OF A COLLECTIVE OF TALENTED AND ESTABLISHED DESIGNERS CARRYING THE SCANDINAVIAN TRADITION INTO A NEW ERA OF FURNITURE DESIGN SPARKED THE BEGINNING IN 2014, FOUNDERS MIA AND TORBEN KOED DECIDED TO PUT THEIR 30 YEARS OF EXPERIENCE INTO A NEW PROJECT. AFTER WORKING WITH PRODUCTION AND SALES OF PRIVATE LABEL FURNITURE, IT WAS TIME FOR A CHANGE. - AND A NEW CHALLENGE. THE CHALLENGE WAS TO BUILD A DESIGN BRAND FROM THE BOTTOM. A BRAND THAT WAS THEIR OWN. A BRAND WITH HIGH AMBITIONS ROOTED IN THE NORDIC DESIGN TRADITION. THE FOUNDING IDEA WAS TO LOOK AHEAD INSTEAD OF LOOKING BACK AND SHARE THE LOVE FOR HONEST DESIGN. WE STILL HOLD ON TO THAT TODAY. IN 2015, WE LAUNCHED OUR ENTIRE BRAND UNIVERSE AND PRODUCTS AT NORTHMODERN, IMM COLOGNE AND STOCKHOLM FURNITURE AND LIGHTING FAIR. OUR COLLECTION FEATURED MORE THAN 30 NEW PRODUCTS SPANNING FROM SOFAS, CHAIRS, LIGHTING AND HOME ACCESSORIES. MOST OF THESE ITEMS ARE STILL FEATURED IN THE COLLECTION TODAY. SINCE OUR LAUNCH, WE HAVE AIMED TO STAY TRUE TO THE FOUNDING IDEAS AND MOVE AHEAD WITH INNOVATIVE DESIGNS IN A COHERENT COLLECTION. WITH OUR DESIGNS, WE STRIVE TO CREATE NEW ORIGINALS THAT FIT THE MODERN SCANDINAVIAN LIVING WHILE HAVING AN INTERNATIONAL APPEAL IN OUR EXPRESSION, FUNCTIONALITIES AND STORIES. 01/05 - 2014 BIRTHDAY. WOUD WAS GIVEN ITS NAME AND OFFICIALLY REGISTERED AS A DESIGN BRAND 18/01 - 2015 LAUNCH AND FIRST FAIRS. THE BRAND AND COLLECTION WAS LAUNCHED FOR THE PRESS AND RETAILERS. 01/03 - 2016 FIRST SHOP-IN-SHOP. ILLUMS BOLIGHUS, COPENHAGEN. 18/08 - 2016 FULL RANGE OF ACCESSORIES. NORTHMODERN AND MAISON ET OBJET. 15/01 - 2018 COMPLETE SERIES OF TEXTILES. 27/08 - 2018 FIRST INTERNATIONAL SALES MEETING. AW18 KICK-OFF. HOSTED IN HORSENS WITH ATTENDEES FROM FOURTEEN COUNTRIES. 08/09 - 2018 LAUNCH OF OUTDOOR SERIES. MAISON ET OBJET. 06/03 - 2019 FIRST FAIR OUTSIDE OF EUROPE. DESIGN SHANGHAI. IT ALL STARTED IN A TINY ROOM FOR BIG IDEAS WE BELIEVE TIMELESS DESIGN CAN EXPRESS PERSONALITIES EVOKE FEELINGS INSPIRE PEOPLE AND CREATE BEAUTIFUL HOMES AND SPACES A COLLECTIVE OF UPCOMING TALENTS AND EXPERIENCED DESIGNERS WE COLLABORATE WITH SOME OF THE BRIGHTEST UPCOMING TALENTS AND EXPERIENCED DESIGNERS FROM A WIDE RANGE OF COUNTRIES. ALL THE WAY FROM JAPAN TO CANADA. EACH DESIGNER HAS HIS OR HER OWN EXPRESSION BUT TOGETHER THEY SHARE A MODERN INTERPRETATION OF THE SCANDINAVIAN SIMPLICITY. WITH OUR HANDPICKED COLLECTION OF DESIGNERS, WE CONTINUE OUR SEARCH AND DRIVE FOR CREATING NEW ORIGINALS. IN THE SEARCH FOR NEW DESIGN CONCEPTS, IT IS NOT MERELY A MATTER OF GREAT DESIGN AND A TECHNICAL DRAWING. POSITIVE DIALOGUE AND GREAT CHEMISTRY ARE JUST AS IMPORTANT. IN THE DEVELOPMENT OF NEW PRODUCTS, THESE TWO KEYWORDS ARE PARAMOUNT TO US. WE BELIEVE THE BEST DESIGN ITEMS EMERGE WHEN WE UNDERSTAND AND CAN RELY ON EACH OTHER. FURNITURE LIGHTING AND ACCCESSORIES MADE FOR USE IN OUR PRODUCT DEVELOPMENT, WE HAVE FOCUSED ON ADDING A DOMESTIC FEEL IN OUR DESIGNS. MADE FOR YOU - AND MADE FOR USE. IN RECENT YEARS, WE HAVE TURNED TO CREATE A MORE NON-DOMESTIC COLLECTION AIMING FOR THE CONTRACT MARKET WITHOUT LOSING OUR HOMELY, COMFORTABLE AND CALM CHARACTER. IN OUR PRODUCT RANGE, WE HAVE FURNITURE THAT COVERS DIFFERENT PURPOSES AND SPACES IN THE CONTRACT MARKET. ALL PRODUCTS CAN BE DOWNLOADED AS 3D-FILES AND HIGH RESOLUTION PHOTOS AT OUR MEDIA BANK (WOUD.DK/PRESS). WE OFFER FREE ACCESS TO ALL FILES TO MAKE IT AS ACCESSIBLE AS POSSIBLE. WE COVER THE FOLLOWING 3D-FILES: 3DM, 3DS, DWG, OBJ AND STP. OUR REFERENCE LIST FOR CONTRACTS PROJECTS INCLUDES PRINCESS SOPHIA HOTEL IN BARCELONA, HELSINKI AIRPORT, COMWELL HOTELS IN DENMARK, AUSTRALIA POST IN BRISBANE, THOMAS HOUSE CO-WORKING SPACE IN LONDON, DRAKE MOTOR INN IN WELLINGTON ONTARIO, COLONIAL OFFICE IN BARCELONA AND IBIS HOTELS IN FRANCE. HOTEL ROOMS BERGEN, NORWAY BERGEN, DIRECTS INTERIOR ARCHITECTS: OUR WALL LIGHTING AND PENDANTS ARE INTENDED TO CREATE A COMFORTABLE AND CALM ATMOSPHERE. USE OUR DIFFERENT STORAGE SOLUTIONS AND SIDE TABLES NEXT TO THE BED TO ENHANCE FUNCTIONALITY AND ESTABLISH A HOMELY FEEL TO A HOTEL ROOM HOTEL LOBBIES HOTEL SOFIA HOTEL SPAIN BARCELONA, MENDEZ GARCIA LEONARDO PHOTOGRAPHER: INSIDE THE LOBBY AREA OF THE HIGH-END HOTEL SOFIA IN BARCELONA, OUR NAKKI SOFAS IN GREY AND BLUE VELVET ALONG WITH CONCRETE SOROUND COFFEE TABLES MAKE UP SMALL LUXURIOUS SETTINGS. THE COMBINATION OF VELVET, BRASS, CONCRETE AND SMOKED OAK CREATES A DARK AND LAVISH ATMOSPHERE IN THE HOTEL LOBBY CREATING A CONTEMPORARY EXPRESSION AND ATMOSPHERE WORK SPACES STAFFORD ARCHITECTS SYDNEY, AUSTRALIA AUSTRALIAN POST BRISBANE, AUSTRALIA DESIGN: CARR DESIGN GROUP ARCHITECTS: UTH STUDIO STUDIO UTH ARCHITECTS: PHOTOGRAPHY: CHRISTOPHER FREDERICK JONES CRUSADER BUILDING, MANCHESTER, ENGLAND MANCHESTER, BUILDING, CRUSADER CAFÉ CARGO BARCELONA, SPAIN ANOKI RESTAURANT ANOKI MUNICH, GERMANY MUNICH, SOUTH YARRA, AUSTRALIA ARCHITECTS: CS-A PHOTOGRAPHY: EMILY BARTLETT BARS AND RESTAURANTS AND BARS LIGHTING SHOP FLUR TORONTO, CANADA PHOTOGRAPHER: ANGUS FERGUSSON OUR LIGHTING IS INTENDED TO CREATE A CONTEMPORARY AND CALM ATMOSPHERE WITH A SOFT AND PLEASANT LIGHT USING OPAL GLASS OR MATT PLASTIC DIFFUSERS OUTDOOR SPACES CAFÈ GRANCAFÈ DENMARK HORSENS, DESIGNED AND MADE TO BE LEFT OUTSIDE RETAIL DISPLAYS OUR DESIGNS ARE MADE TO STAND OUT WITH THEIR HIGH QUALITY AND DETAILS. OUR CHOICE OF COLOURS AND MATERIAL ARE CAREFULLY SELECTED TO ENHANCE DISPLAYED ITEMS. MAKING THEM IDEAL FOR WINDOW STYLINGS, STORAGE OF GIFT BOXES AS WELL AS STILL LIFES OF OBJECTS IT WAS A PLEASURE TO INTRODUCE - OR REINTRODUCE - YOU TO WHO WE ARE. IN SHORT, WE ARE A SMALL FAMILY-RUN BUSINESS WITH A GREAT SET OF TREASURED VALUES. WE FEEL THESE ARE IMPORTANT FOR YOU TO KNOW AS WELL. WE DO OUR UTMOST TO KEEP GETTING BETTER AT WHAT WE DO AND KEEP OUR VALUES STRONG. THIS IS ALSO OUR GOAL FOR THE FUTURE. WE AIM FOR NEW HEIGHTS WHILE STAYING TRUE OUR DREAM AND DESIRE WHEN FOUNDING THIS BRAND. TO LOOK AHEAD INSTEAD FOR LOOKING BACK AND SHARE THE LOVE FOR HONEST DESIGN. THIS IS WHAT WE DO AND WHAT WE INTEND TO KEEP DOING. WE HOPE THAT WE CAN SHARE THIS LOVE WITH YOU. PERHAPS TOGETHER WE CAN REACH FOR NEW HEIGHTS AND TURN DREAMS AND PROJECTS INTO REALITY. WE ARE READY. HOPE YOU ARE TOO. ON BEHALF OF OUR ENTIRE TEAM TORBEN KOED, FOUNDER AND CEO.