A SUR IN ENGLISH SUPPLEMENT in English WTM NOVEMBER 2017 SOUTHERN SPAIN Dive into the complete holiday experience November 2017 2 SUR IN ENGLISH November 2017 SOUTHERN 3 SUR IN ENGLISH SPAIN Aberdeen Glasgow Edinburgh Belfast Newcastle Leeds Shannon Liverpool Dublin Doncaster Cork Manchester Nottingham Birmingham Norwich Cardiff ANDALUCÍA, A Bristol London Exeter REGION WITH Bournemouth SUCH VARIETY GREEN SPACES AND NATURAL Whether Moorishoorish monu- ments, top beaches oror ski re- BEAUTY sorts, Andalucíaucía can boastb top attractionsons in all eight You don’t have to move far provinces. LUXURY AND from the coast to appreciate 6 Andalucía’s natural beauty. It TOURISM UNITE is a haven for a wide variety IN MARBELLA of flora and fauna; the sub- tropical climatemate means that Marbella is a destination with there a manyy notable gardens a long-standing reputation for and parks plantedaantednted with spe- its commitment to luxury cies from all aaroundround the tourism. Thehe town’s longg list world. 52 of luxury serviceservices and leisure facilities continuesntinuues to attract Cities in the UK and the big spenders.nders. It’s’s got every Ireland that have direct dimension of luxury.xury.ry. flights to the Costa del Sol 18 airport in Malaga Malaga TOP BEACHES ENJOYED ALL YEAR ROUND With 900 kilometres of coast- Cordoba line and a mild year-roundound cli- mate, theree are beachesbeachees to Jaén suit all tastes:tes: from secludedsecluded coves to bar-linedar-lined strips.8ps. Seville Granada Huelva Antequera Almeria Ardales Ronda Nerja Malaga Torrox Marbella Torremolinos Estepona Mijas Benalmádena Andalucía, the Cadiz southernmost region in Manilva Fuengirola Spain, is divided into eight provinces: Malaga, MALAGA, NOW Seville, Huelva, Cadiz, Cordoba, Jaén, Almeria KNOWN AS THE and Granada. GET MORE FROM MUSEUM CITY A GREAT CLIMATE FOR YOUR HOLIDAY Now with other 30 museums GREAT GOLF WITH THE AVE and galleries, many of which SEVILLE, THE lers from all over the world. It is are globally renowned, Also known as the Costa del an enchanting city with an ex- Now the largest high-speed Malaga is maturing as a cul- Golf, the region can boast TOP TOURIST ceptional historic and artistic train network in Europe, you tural destination,ation,on,n, withw a nearly 120 golff courses, many DESTINATION heritage. This is whyyy Lonely can sit backk and enjoyjy a com- plethora of exhibitionsexhhibitions and of them hostingstingng major dates on Planet has placedceded it as the Num- plete tour off Spain’s regions, shows to choseose from,rom, includ- the Europeanan Tourour and set Seville has never lacked the at- ber One city too be visited in fitting moree into your holidayholida ing at the recently-openedcenntly-openedy-opened against the backdropbackdrop of beauti- tractions to be one of the fa- 2018, the first Spanish city to re-re using fast, cocomfortable,omfortable, safe Museum of Malaga.14lagaga ful natural scenery.enery.26 vourite destinations for travel- ceive this award.rrd.62d. and sustainablenable68able transport. Published by: PRENSA MALAGUEÑA S. A. Commercial Director: Jorge Artero Hesketh, Fernando Morgado, Denise Bush. Website: www.surinenglish.com Art Director: Francisco Ruano Director General: José Luis Romero Malaga Edition: Editorial email: [email protected] Editor in Chief: Manuel Castillo Contributors to this supplement: Avda. Dr. Marañón, 48, 29009, Málaga. Advertising email: [email protected] Director of Publications: Pedro Luis Gómez Daryl Finch, Debbie Bartlett, Javier Almellones, Telephone: 0034 952649600. Editor: Rachel Haynes Jennie Rhodes, Pilar Martínez, Eugenio Advertising Fax: 00 34 952611256. Twitter: @SUR_English Advertising Manager: Emma Vera Cabezas, Antonio Garrido, Tony Bryant, Neil Editorial Fax: 00 34 952020293. Facebook: /surenglish SPECIAL SUPPLEMENT NOVEMBER 2017 4 SOUTHERN November 2017 SPAIN SUR IN ENGLISH “For the tourist security is fundamental. And Spain is a very safe destination” which is collaborating on up- PEDRO dating infrastructure in the LUIS “I’m convinced that area. It continues to be a first GÓMEZ when things get class destination. back to normal, -What does the World Travel Market signify for Spain? Catalonia’s tourism We are talking about one of [email protected] figures will be back the most important holiday to their usual highs” fairs in the world. More than MALAGA. The World Travel 5,000 destinations will be rep- Market in London is always “Spain’s tourism resented. We have to bear in an important event for Span- mind that Spain is the top des- ish tourism. However this model doesn’t tination for British people year’s edition is more signifi- depend on prices, when they travel abroad, and cant than ever as the Spanish but on quality” for Spain the UK is our princi- tourism industry has to send pal source market, not only in out a reassuring message to terms of numbers of visitors the world in the light of re- but also in spending. Also, the cent events in Catalonia. This the exhaustive survey carried WTM is a great opportunity to message of tranquility and out by the World Economic Fo- keep making ourselves known. optimism is delivered by the rum. Commitment to safety -With the new advances in Secretary of State for Tour- has to be an essential feature. technology, is the Spanish ism, Matilde Asián, who One important example is the tourism sector as up-to-date speaks to SUR before the im- collaboration between the Sec- as it could be? portant event in London. retary of State for Tourism and We have developed a strategy the Ministry of the Interior on of Intelligent Tourist Destina- -What is Spain’s role today in Matilde Asián, Spanish Secretary of State for Tourism. :: SUR a Tourism Security Plan whose tions and we have implanted the context of world tourism? objective is to increase secu- it in different Spanish cities, For the second year running, rity in tourist areas. where it has been well re- Spain has been named world SECRETARY OF STATE FOR TOURISM -Is the quality-price ratio in ceived. We are continuing with leader in tourism competitive- MATILDE ASIÁN Spain still acceptable, or has that strategy. Some other coun- ness by the World Economic the euro put us in a similar tries are even interested in our Forum. That body examined a situation to other countries? methodology. series of variables, and Spain For many years Spain has had -In which tourism segments obtained very good results. We a tourism model whose com- does Spain’s potential lie? have also achieved this in a “PEOPLE LOVE petitiveness depends on qual- Spain’s strategy is centred on very short time. The position ity, not price, and we must con- year-round tourism and diver- as a world leader also reflects tinue that way. sification. We want our visi- our domestic economy, and -Does the sector have a rec- tors to get to know Spain bet- the role that tourism plays in SPAIN - ipe for good health? ter, because many parts are still Spain. Tourism has been a mo- ONE OF THE The best recipe there is for good quite unknown, and we also tor for growth and employ- health in tourism in our coun- want them to visit us all year ment during the years of cri- try is to continue with the round. Starting from that ba- sis, has contributed to the crea- KEYS TO OUR change of model which was sis, we have studied the mar- tion of work when other sec- begun in 2012, with a commit- kets that already know us and tors could not, and has com- ment to innovation, technol- identified a profile of a poten- pensated the deficit. We can ogy, sustainability etc. This rec- tial tourist we call cosmopoli- say that Spain is a global bench- SUCCESS IS GREAT ipe has had good results. We tan. These are tourists who like mark in terms of tourism. are confident that work done to discover something new, -What is the secret? well, serious and rigorous work, travellers who set trends. They Firstly, Spain has been able to will continue to pay off. are open to new ideas, they meet the increasing demand TOURIST LOYALTY” -What role do Andalucía and want quality and show a spe- for quality tourism services. the Costa del Sol play in tour- cial interest in culture, urban Our country already has indis- ism in Spain? life, fashion and shopping; they putable attractions for tour- Andalucía and the Costa del like to stay in rural areas and ists, such as the climate, geo- Sol are key elements in tour- enjoy typical gastronomy, and graphical location, cultural heri- ism in Spain. Andalucía is the they are also more likely to tage etc, and because of the to monitor the situation on a fourth most-visited region by spend money. In places further positive efforts in both the pub- Matilde Asián says that weekly basis, through surveys international tourists, the afield we use a strategy based lic and private sector, it has at hotels. They also look at fourth in terms of accumulated on improving our connectivity been able to take advantage of Spain is going to this flight reservations and the in- spending by tourists and a fa- and the policy regarding visas: its potential for tourism. formation we receive from our vourite destination for Span- we want to make it easier for -What are the keys to this in- year’s World Travel tourist offices abroad. That has ish tourists as well. Andalucía people, while still ensuring ternational leadership? shown us that, regrettably, has been populated by differ- maximum security. Security is a key element, the Market with the challenge there has been an impact. The ent cultures who have left a -Do you think our way of life quality of our infrastructure, figures we obtain from our spectacular heritage, such as is a great attraction? our good connectivity, our his- of managing its great monitoring services have been the Mosque in Cordoba and Yes, indeed.