LIVING COLOUR'S GOLDEN DEBUT ARE YOU PART OF THE PROCESS? RIC NORBERG ON PUBLIC ORMATION SERVICES L NS ON ESTABLISHING PS WITH THE PRESS INFRM W 0 R H R E P a "REPETITION" THE NEW SINGLE FROM INFORF\ A GUARANTEED REPEAT PERMR`/IAN ! PRODUCED BY FRED MAHER Musicians Of The Year (Spin, 19881 tury .:h.itY4) IS A REGISTERED TRAOEMARK OF TOMMY BOY MUSIC. INC Best Group Of The Year [Winter MANAGEMENT SCOTT MEHNO/BANG COMMUNICATIONS c 1989 TOMMY BOY MUSIC INC Music Conference, Dance Music Awards] '11,mmy Top Five: Best New American Band [Rolling Stone Readers Poll] -What's On Your Mind'' Certified Gold Single No. 2: Dance Music Report [1988 Year -End] Top Three: Billboard No. 2: MTV Top 20 Countdown [Top 25 Year -End] -Walking Away'' More Than 250,000 Sold Top Ten: Billboard No. 5: MTV Top 20 Countdown Information Society Debut Album Certified Gold the GAVIN REPORT` GAVIN AT A GLANCE TOP 4k, MOST ADDED MOST ADDED MOST ADDED MOST ADDED MADONNA JODY WATLEY CHER & PETER CETERA ROSANNE CASH Like A Prayer (Sire/Wamer Bros.) Real Love (MCA) After All (Geffen) I Don't Want To Spoil PAULA ABDUL AL B. SURE! DEON ESTUS The Party (Columbia) Forever Your Girl (Virgin) If I'm Not Your Lover (Warner Bros.) Heaven Help Me (Mika/Polydor) DESERT ROSE BAND BON JOVI DEON ESTUS MADONNA She Don't Love Nobody (Curb/MCA) I'll Be There For You (Mercury/PolyGram) Heaven Help Me (Mika/Polydor) Like A Prayer (Sire/Warner Bros.) EARL THOMAS CONLEY Love Out Loud (RCA) RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH JIMMY HARNEN with SYNCH ANNE G. SOUTHERN PACIFIC GARY STEWART Where Are You Now? (WTG/CBS) If She Knew (Atlantic) All Is Lost (Warner Bros.) Rainin' Rainin' Rainin' (HighTone) FINE YOUNG CANNIBALS orJODY WATLEY CHERCHER & PETER CETERA RANDY TRAVIS She Drives Me Crazy Real Love (MCA) ..,( After All (Geffen) Is It Still Over? II (IRS/MCA) (Warner Bros.) gIr I' II p JAll ADULT ALTERNATIVE ALTERNATIVE MOST ADDED MOST ADDED MOST ADDED MOST ADDED TERRI LYNE CARRINGTON SCOTT COSSU JULIAN LENNON THE CONNELLS Real Life Story (Verve Switchback (Windham Hill) "Now You're In Heaven" (Atlantic) Fun & Games (1VT) Forecast/PolyGram) TERRI LYNE CARRINGTON STRAY CATS SIDEWINDERS HIROSHIMA Real Life Story (Verve "Bring It Back Again' (EMI) Witchdoctor (Mammoth/RCA) East (Epic) Forecast/PolyG ram) BONNIE RAITT GAYE BIKERS ON ACID SCOTT COSSU SHERRY WINSTON "Thing Called Love" (Capitol) Stewed To The Gills... (Caroline) Switchback (Windham Hill) Love Madness (Headfirst/K-tel) RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH RECORD TO WATCH HIROSHIMA SCOTT COSSU SKID ROW INDIGO GIRLS East (Epic) Switchback (Windham Hill) "Youth Gone Wild' (Atlantic) Indigo Girls (Epic) ...., RAY BRYANT BOBBYBOBBY LYLE THE RADIATORS ROBYN HITCHCOCK Golden Earrings Ivory Dreams (Atlantic) Zig--Zaggin' Through Queen Elvis (A&M) (Emarcy/PolyGram) Ghostland (Epic) March 10, 1989/theGAVIN REPORT dieG1N I \ REPORT HOELZLE'S COUNTRY SEMINAR PHOTOS SEMINAR REPORT see page 18 NEWS see page 2 COUNTRY RADIO SEMINAR SEBASTIAN WAVES GOODBYE Six months and a great ARB later, John Sebastian has decided to CELEBRATES 20TH ANNIVERSARY leave KTWV-Los Angeles to pursue management and ownership The Country Radio Seminardemo. possibilities. celebrated its' 20th anniversary One of the seminar's high- "I can't mention any specifics," said Sebastian. "It's something I with record attendance. Overlights was Friday's openingneed to do because I've been a long time at this same level." 1,000 people from all aspects of address by Buck Owens. AsSebastian did indicate that he has been talking to some bankers and Country music attended the fourboth a station owner and record-investors. "It's an exciting, scary and intriguing proposition. It's day event held March 1-4 ating artist, Owens delighted thetime for me to take the next step." Nashville's Opryland Hotel. standing room only crowd with Although his stay at KTWV was short, Sebastian oversaw the Thursday morning's openinghis business acumen and trade-station's transition to live disc jockeys, and was instrumental in address kicked off with twomark wit. bringing the station's rating up to #1 in men 25-54 and 25-49 and #3 specially written songs per- One of the most heated de-in Adults 25-54. formed by Alabama and Randybates was the Saturday morn- Columbia Records. Since then he Travis. From then on it was non-ing's trades discussion. After a has worked at MCA, Famous stop action, with some 28 panelsvirtual shouting match between Music and ABC Records. running throughout the week-panelistLon Heltonof Radio & end. The sessions tackled every-Records and Don Langford of CLAY HEADS thing from consultants, promo-EZ Communications, Helton's tions,personalities,research,final statement summed up the NORTH TO KYNO marketing and breaking new art-panel: "The trades are here to John Clay is about to bid a ists to station acquisitions andserve you." fond farewell toQ-106in San FCC rules. The Desert Rose Band, David Diego and head North to assume Along with Country RadioSlater, The Shooters, Shenan- the PD slot at KYNO-Fresno. Broadcasters sessions, the Coun-doah, Jeff Chance, Donna "It's extremely tough to leave try Music Association (CMA)Meade, The Burch Sisters and here," said Clay, "I've learned presented three Music IndustrySkip Ewing performed at Satur- more from Garry Wall in this last Professional (MIPS) sessions:day night's New Faces Show, year and a half than in my 10 The Source -Applying The Crea-which closed out a great semi- years in this business." In setting tive Process, The Demo-A Hitnar. Tony Martell has been named tohis sights forward Clay com- is Born and The Musicians Tapes of all the sessions arethe newly created position Seniormented, "It's the right job at the Only-We Know Our Parts.available through Beaverwood VicePresident and Generalright time. It's time to take what During the demo session KathyStudios. Call 615-824-2820 forManager, CBS Associated Labels. I've learned on the road." Mattea wowed the packed roommore information. Martell has been with the company Clay's previous experience with her version of Mike Reid's - Cyndi Hoelzle for 12 years, and is responsible for includes programming KWES- signing many acts including 0 zzy Odessa/Midland, KHTZ Reno The Gavin Family sends condolences to the family and friends of DougOsbourne, Joan Jett, and TheandKGGI-Riverside/SanBer- Latimer, News Reporter at WTPI/FM-Indianapolis. Doug passed awayFabulous Thunderbirds. Martell's nadino. "I'm excited to be going March 5. Memorial contributions can be made to Methodist Hospital impressive background began in to work for Brown Broadcast- Cancer Center, Sixth Floor, Indianapolis, IN. 1958 when he began as a salesman at ing," he said closing. TABLE OF CONTENTS FORMATS COVER STORY FEATURES 26 LIVING COLOUR 14 MARKETING by Harvey Mednick 6 TOP 40 Breaking Rules And 16 MOONLIGHTING by Moon Mullins 22 URBAN CONTEMPORARY Smashing Preconceptions 16 HEAR & THERE by SheilaRene 28 A/C 18 SEMINAR PHOTOS 32 COUNTRY 20 P.D. NOTEBOOK by Eric Norberg 36 JAll 20 BIOFEEDBACK by Ron Fell 38 ADULT ALTERNATIVE 42 ALTERNATIVE 44 ALBUM ENYA 2 the GAVIN REPORT/March 10,1989 UNKI S SWEET JANE "SWEET JANE" PRESS...CowboyJunkies are riding high. The first single from the album * Voted Record of the Year by the Los Angeles Times Critics Poll that's shooting up the charts. * Critically acclaimed by The New York Times, Rolling Stone Musician, New York Daily News, Los Angeles Times Time Magazine and more SALES...coming on great guns. * Album over 350,000 units TV.. Cowboy Junkies are roping 'em in. * Los Angeles- Tower Sunset #1, Moby Disc #1 * MTV Buzz Bin * Boston-Harvard Coop #1 * After their Saturday Night Live appearance February 18 - sales explode * Washington-Kemp Mill #2, Tower #3 Album jumps 49* - 30* in 2 weeks on Billboard * Chicago-Sound Video #6, Rose Records #10 National-Chainwide RADIO...Cowboy Junkies have everyone hooked. * Soundwarehouse #16 * Phones ringing off the hook whenever they're played * Tower #18 * Top 3 alternative airplay * Wherehouse #24 * Top 10 Phones WBCN, Boston, KXRX, Seattle * Record Bar #36 aneRCA -Sweet "en- .... are A .: productions toys whenmanymanystudio In theage the tbis entry byusing of anold hanced"thestarknaked scuts ft ago available, overayear standout.Thishpnoticversinasrecordedwithonly one is a songw Canada .7) LouReedinT oronto, urch 3 /10/ 89 incleedlPERSONAS PICK PUYiT mike.Sweet , finks/ Registers:1 Marco's) Registradals1 DAVESHOWS SAY IT! RCA Corporation. BMG logo 1M 8M6 Music 1989 8MG Music 1 111111111111111111111 INSIDETOP 40by Dave shohn Moscow, ID where he moves it 16-9. AlsoFORD's duet with OZZY OSBOURNE at goes top ten at 93Q Houston 12-5, Z95 Chi-number one for the fourth straight week. On cago 13-6 ("big, big, big") WBNQ Blooming-the move at K106 Beaumont 17-11, KNIN/ ton 12-6, KQID 12-4, OK95 13-9, KUBE 13-9FM 12-5 ("heavy phones after many weeks and KSTN 14-10. Added at KYNO, WIOQof play") KIXS debut #24, KBAU 24-15, CFTR, B94, B97, WNKO, WLXR, WPXR,WZMX 16-13 and VVJMX 31-25. New on G98, WIAL, WBIZ, etc. WKLQ, KCIL, WPXR, KBQ KWES, KFTZ, Over 200 stations now playing 38 SPE- KROY, Z100 Portland, etc. CIAL whodebut at #16 on WKSQ Ellsworth/ Bangor, ME and #19 at WKDD Akron/ Canton, OH. HIT FACTOR goes from 13% to 22% as this former TOP TIP gets added at KDWB, WGGZ, KBIU, WAGQ EAGLE106, WAVA, FM104, KZZP, KTXY, KWSS, ClaY, WCIL, KROC, WHHY, etc. DEON ESTUS already claims top fifteen status at Y95 Dallas heading up 16-14, KOY Phoenix 16-13, KZLS Billings 13-10, Y106 Those who attended the Warner Bros.Orlando 16-14, WJLK/K94 Asbury Park 21- breakfast at the recent Gavin Seminar heard12, B94 Pittsburgh 17-15 and KPLZ Seattle the "world premiere," for programmers16-12.