VODAFONE IDEA AND SHEMAROOME ANNOUNCE AN EXCLUSIVE CONTENT PARTNERSHIP Gujarat, March 4, 2019: Vodafone Idea, India’s leading telecom operator, today announced a strategic partnership with Shemaroo Entertainment’s newly launched video streaming service - ShemarooMe. As a part of this exclusive partnership, subscribers of Vodafone Play and Idea Movies & TV apps will have full access to Shermaroo’s content library across Bollywood, Devotion, Kids and other such genres and languages. ShemarooMe has a wide array of content offerings spanning various genres like Movies, shows, music, plays, devotional, kids and similar in Gujarati and many more languages. This partnership will give all the fans of Gujarati content access to over 400+ latest Gujarati nataks, blockbuster movies and much more through ShemarooMe. The ShemarooMe Gujarati content offering includes movies like Chhello Divas, Gujjubhai the Great, Sharto lagu, Natsamrat, Thai Jashe, and plays like Gujjubhai Banya Dabang, Mari wife Mary Kom, Gujjubhai ni Golmaal and many more. All these titles are likely to reach new viewers through this association. Talking about the partnership, Sashi Shankar, Chief Marketing officer, Vodafone Idea Limited said, “We are excited to partner with Shemaroo Entertainment to provide rich curated content across genres to our customers. Through this partnership our customers will get access to the best quality Gujarati content on the Vodafone Play and Idea Movies and TV apps exclusively. Our endeavor is to provide our customers with authentic entertainment keeping in mind their consumption pattern, culture and language preferences. We believe that video and regional content will be the key differentiator and its consumption will grow rapidly in the coming years, more so in the Gujarat market because of its affinity for watching Gujarati plays. We have been working towards strengthening our content offering and this partnership is a step further towards enriching our content portfolio.” Commenting on the partnership, Hiren Gada, CEO, Shemaroo Entertainment Limited., said, “We are delighted to partner with Vodafone Idea. ShemarooMe has a huge plethora of content across genres and an unmatched offering of Gujarati content catering to the Asli fan of Indian content. Through partnerships like these, we wish to bring our content to the end-customers, and we are sure that the subscribers of Vodafone Play and Idea Movies & TV apps will thoroughly enjoy our offerings.” Vodafone Idea customers will get exclusive access on Vodafone Play and Idea Movies and TV apps for a period of one month. Vodafone Play The Vodafone Play app is a one-stop entertainment destination to enjoy live TV Shows, latest movies or music. Downloaded by more than 10 Million+ Vodafone Subscribers it gives access to over 9500+ movies, in 16 different languages, 300+ live TV channels along with a huge catalogue of original web series and International TV Shows across all genres. Idea Movies and TV Idea Movies & TV app is an ultimate gateway to the best movies and video watching experience. The robust library comprises of 8500+movies, 400+Live TV Channels, TV Shows and Original Content across various genres. With over 10 million+ downloads Idea Movies & TV app has been growing in popularity and rating of 4.4 on Play store. About Vodafone Idea Limited About Vodafone Idea Ltd. (formerly Idea Cellular Ltd) Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information, please visit: www.vodafoneidea.com Contact: Genesis-bcw | [email protected]; 9711023283 | [email protected]; 96544497747 About Shemaroo Shemaroo Entertainment Limited is a leading global content power house, which has played a pioneering role in the arena of content ownership, aggregation and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotion and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Hotstar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is a proof of Shemaroo staying true to its ‘digital first’ vision. Avian Media: Udita Lal| Mobile: +91 7045644970 | [email protected] Shemaroo Entertainment: Shubhi Grover| Mobile: +91 9769331787 | [email protected] .