Delivered. THE GLOBAL LOGISTICS MAGAZINE WIN TICKETS TO SEE FORMULA E ISSUE 05/2014 MORE INFORMATION INSIDE BUSINESS Nigeria steps up Follow the pace of change in Africa’s largest economy SOLUTIONS War on email Learn who’s leading the line against inbox overload – and how VIEWPOINTS The entrepreneur of Formula E Alejandro Agag on how to exceed expectations COVER STORY THE DRIVE TO ELECTRIC Automotive looks toward a charged-up future 2 | WELCOME CONTENTS | 3 FOCUS auTOMOTIVE’S DRIVE 08 TO ELECTRIC Dear reader, We are in the midst of an e-volution. Elon BUSINESS Musk put the oomph into electric vehicles with the creation of Tesla, and today’s market 20 NIGERIA’S FUTURE is teeming with electric and hybrid cars of all shapes and sizes, from the tiny Twizy to the smart fortwo, the Leaf, and the Lexus CT200h, not forgetting Prius, the first ever mass- produced hybrid, now on sale in 80 countries and regions globally. Experts predict that by 2025 around one-third of all new cars will be either fully electric or hybrid. This is great news for sustainable living, but it also brings up issues: how to charge this growing fleet of cars efficiently? How to deal with their batteries? And how can performance be improved? In this issue of Delivered., we look at the business of electric vehicles, the complexities of VIEWPOINTS battery logistics, and new e-charging technol- ogy developed by Qualcomm. On the sports 04 NEWS 20 BUSINESS 32 Five rules and ten steps to 36ALEJANDRO AGAG side, we talk to Alejandro Agag, Formula E’s 20 Nigeria faces the future collaborative contracting 08 FOCUS: AUTOMOTIVE CEO, and Nick Heidfeld, Venturi’s Formula E There’s plenty of potential in Essay by author Kate Vitasek pilot, fresh after the first-ever race in Beijing. 08 The drive to electric Africa’s largest economy 34 Vivid vision Augmented In Nigeria meanwhile, Obaniyi Adeoye A charged-up future looms for 24 The hope of Africa reality explained A NOtE FROM THE EDITOR Ojo has a different take on cars: his is a hybrid and all-electric vehicles traditional Nissan pickup, with a woven body Interview with Nigerian activist 35 Electric dreams How much do you know about Africa? The 14 Economy drive... Sales of made of cane. Our feature on Africa’s number Hafsat Abiola Wireless car-charging continent is frequently billed as the last frontier affordable cars are booming in one economy would not be complete without 26 Globalization recovering from technology changes the game for business, and many experts claim the time to emerging markets paying credit to the spirit of its people, but crisis So says the 2014 DHL enter is now. Africa’s enormous potential is often we also take a close look at what else makes 15 And supercars thrive So are Global Connectedness Index 36 VIEWPOINTS www.delivered.dhl.com offset by daunting challenges. At Delivered., we Nigeria tick and how to navigate its often sales of luxury vehicles 36 Delivered. does a few are busy tracking the continent for you, talking to 28 Too much mail! Tips for taming WEB LINK VIDEO LINK challenging terrain. 16 Lexus makes its marque Alain email overflow laps with... experts in key markets and drawing on our own Uyttenhoven, Head of Lexus Alejandro Agag expertise as first movers in logistics in Africa. Enjoy your read! Mohamed and Amos, a young West African and Europe, interviewed 30 SOLUTIONS 38 The need for speed The icons above indicate additional online a young East African, are busy working with me 19 SMEs gear up to go global Driver Nick Heidfeld on the resources. 30 Setting the pace for electric getting the views of young Africans across the Small businesses look abroad excitement of Formula E Venturi’s VBB-3 sets new land- Cover photo: Picture Alliance/DPA continent for an upcoming article, and in this is- Photos on this page: ddp images/Newscom/Xinhua; speed record in its category 39 Imprint Michael Grecco/GERBER GMC; Charles Ommanney; DHL sue we offer you fresh insight into one of Africa’s key powerhouses, Nigeria. —Michelle Bach Bill Meahl Chief Commercial Officer, DHL TICKETS TO SEE FORMULA E: Go to tinyurl.com/del-tickets and tell us where you WINwould like to see the race for your chance to win a ticket. 4 | NEWS NEWS | 5 EXPERT LOGISTICS FOR PHARMA PRODUCTS Strategically located in the heart of Europe, DHL Global Forwarding’s new Life NEWS Science Competence Center in Leipzig, Germany, provides sector-specific logistics expertise for the pharmaceuticals and life science industries. Covering almost 3,000 square meters, THE STORY RAFFIA RIDE the facility, which opened in September, contains two temperature-controlled storage expanding SUEZ We normally think of raffia cane as a areas, 2–8°C and 15–25°C, and monitors for material used for making chairs, baskets, temperature and humidity throughout. Spe- Connecting the Mediterranean and boxes. But what about cars? Nigerian cially trained and qualified staff ensure that with the Red Sea, the Suez cane-furniture businessman Obaniyi pharmaceutical and healthcare products Canal has been a vital link for Adeoye Ojo decided to branch out and are handled in accordance with all statutory trade between Europe and cover the whole of his pick-up truck, from regulations. The center is not only a gateway Asia ever since 1869. It is one the roof and bonnet to the seats and steer- for shipping temperature-sensitive products of the world’s most heavily used ing wheel, with expertly woven raffia palm between Germany and neighboring coun- shipping lanes, yet for most of its cane. The result is not only a more natural- tries, but also extends DHL’s Thermonet length the canal is a single lane looking vehicle, but also an ingenious network, providing seamless temperature with occasional passing places, a promotion for traditional Nigerian crafts. visibility along the supply chain. situation which can cause waiting times of up to 11 hours. However, this is set to change. The canal’s owner, the Suez Canal Authority, plans to add an extra “THE FUTURE OF OUR PLANET DEPENDS ON lane for around half of the canal’s OUR ABILITY TO EMBRACE FUEL-EFFICIENT, 193.3 kilometer length, doubling CLEAN-ENERGY VEHICLES.” the bypass area to enable ships to transit in two directions at the Leonardo DiCaprio, UN Messenger of Peace, actor, same time. Egypt’s central bank Shop the world environmentalist, and founder of the Venturi Formula E team governor, Hisham Ramez, says the $8.5 billion needed to fund the Who are the keenest online shoppers? Or the meanest? A new project has been raised and work survey by DHL eCommerce details the differences in distance selling has already begun, with an ambi- across 20 different countries – and examines the huge potential. tious one-year deadline. TESLA OPENS PATENTS As an important thoroughfare for shipping in the region, the plan to enhance capacity and reduce pas- Tesla Motors, designer and manufacturer sage times is welcomed by industry. How do consumers in different countries shop distance selling, followed by China and Japan. Consumers of premium electric cars, has opened up Seven percent of sea-transported online? What are the differences and what are the in India and Mexico are more reluctant to order online. But its patents for all to use. The reason for world trade passes through the similarities? An extensive international consumer survey emerging markets showed the highest growth potential. BLUE SKY THINKING this bold move? Suez Canal, between the Red Sea on distance selling carried out by DHL e-commerce across 45% The significance of cross-border shopping is also revealed, CEO Elon Musk hopes to encourage the and Arabian Gulf ports, the Indian 20 different countries both reveals the significant local of Internet users worldwidde with 45% of Internet users saying they have ordered from Inspired by the world’s first fully electric advancement of electric vehicle technology and Southeast Asian ports, and to variations and provides insights into the cultural and struc- have ordered goods from abroad, the main reasons being to buy goods not available racing championship, Formula E, DHL and accelerate the advent of sustainable and from the Far East. The new lane abroad tural differences. By following the customer journey from at home or at a lower price. has launched the Blue Sky Transport De- transport – one of the company’s main will double the number of ships advertising to ordering, payment process, delivery, and With the global distance selling market expected to grow sign Award. The competition challenges goals – “because Tesla alone cannot build making the 12 to 16 hour transit returns, it throws light on the consumers’ decision-making by more than 10% per annum over the next five years, designers to come up with creative ideas electric cars fast enough to address the each day from 49 to 97. process at each stage. businesses in every sector will be affected. The survey that could shape the future of sustainable, carbon crisis,” he says. The survey of over 11,000 people reveals who are the provides valuable strategic insight into the consumer’s electric transport. The winning design Learn more about the expansion of the Suez Canal at: keenest and who the most reluctant online shoppers, and Learn more: decision-making process, helping companies to align their will be presented at the final FIA Formula Learn more about the Tesla patents at: explores the drivers and barriers to e-commerce in differ- tinyurl.com/ businesses accordingly and capitalize on the huge poten- E Championship race in London, United tinyurl.com/del-suez tinyurl.com/del-tesla ent markets.