Understanding the Role of Khalifa for the Foundation of Wizard Khalifa Tourism Understanding the Role of Khalifa for the Foundation of Wizard Khalifa Tourism A.A.M. Any1, N.N. Ahmat2, A. Robani2, F.S. Fen3, S.A. Abas4 and M. Saad4 1Islamic Tourism Center, Ministry of Tourism and Culture 2Universiti Teknikal Malaysia Melaka, Center for Languages and Human Development 3Universiti Teknikal Malaysia Melaka, Faculty of Technology Management and Technopreneurship 4International Islamic University of Malaysia, Faculty of Languages and Management [email protected] Abstract—Branding has helped Malaysian among Islamic religious groups or orders. The tourism industry moving forward in this highly famous Caliphates were the 4 khalifas after the competitive world. Till now these Malaysian death of Prophet Muhammad SAW. However, brands such as Malaysia Truly Asia or Muslim for this article, the term khaleefa is firstly referred friendly country or Halal friendly country are still is when Allah command the angels to bow relevant but a new perspective toward Malaysia is down to Adam as in 2:30 in which give a clear a need. Thus, this research aimed to offer a new root meaning of vicegerent. The ayaat is {and approach of tourism branding that would put [mention, O Muhammad], when your Lord said Malaysian in the map of the world again. This to the angels, "Indeed, I will make upon the new approach of branding is a concept of Wizard earth a successive authority." They said, "Will Khalifa Tourism (WKT). It was introduced to You place upon it one who causes corruption relook philosophically at the role of mankind that therein and sheds blood, while we declare Your man is not a lord on earth but merely as a tourist praise and sanctify You?" Allah said, "Indeed, I in this world. In order to be the wizard khalifa know that which you do not know."}[1] shows tourist, he or she must return to the purpose of that vicegerent is more at divinely guided man’s creation on earth, as demanded by Allah; spokesman of Allah or divinely connected the role of khalifa or a vicegerent man. Then, representative of Allah in the human form as a when men have retrieved the understanding of mercy to mankind [2]. the purpose of their existence in this world; later, Based on the verse above, Ibn Kathir they would act to benefit other helixes in this explained that, even though Allah created world in general and in the world of tourism, in humans to worship Him, it does not mean that specific aspect. Allah SWT needs humans. Other than that, Ibn Kathir also considered the views of other Keywords—Understanding, Role of Khalifa and influential figures in Quranic interpretation Wizard Khalifa Tourism as his reference in interpreting this verse. Al- Dhahhak interpreted that any act of worship I. INTRODUCTION that is syirik (directed to other than Allah) he main purpose of human creation is does not bring any benefit to the doer, except based on two important roles assigned to T for the worship of Allah by those with iman humans, which are to be the caliphate of Allah (faith in Islam) [3]. Ibn Kathir also mentioned SWT, and to be His servant. Khalifa is a name a Hadith whereby Imam Ahmad recorded or title which means “successor”, deputy or that Abu Hurairah (may Allah be pleased with stewards. Its most common term refers to the him) said that the Messenger of Allah (Peace leader of the Caliphate and also used as a title be Upon Him- PBUH) said, “Allah SWT said: O sons (people) of Adam, busy yourself in Article history: Manuscript received 31 August 2019; received in worshipping Me, and I will fill your chest with revised form 8 October 2019; Accepted 8 October 2019. ISSN: 2590-3551 eISSN: 2600-8122 Vol. 3 No. 2 October 2019 95 International Journal of Human and Technology Interaction riches and dissipate your poverty. Otherwise, I serving man’s desires of domination and will fill your chest with distracting affairs and hedonism; man has been blinded to such an will not do away with your poverty” [4]. It can extent that he cannot see that the conditions for be concluded that humans were not created in man’s existence are being eliminated. Therefore, vain; rather they were created with a definite man cannot notice that his vital connections mission in life, that is to fulfil their role as Allah’s with nature are being cut off. Consequently, caliphates, to become His obedient servant, and man has dragged the world into disasters from thus to manage the universe well. global warming to environmental pollution and Then, Mustafa Çağrıcı, stresses the to the destruction of species in order to satisfy attribution role of “khalifah” (vicegerent) to his excessive desires that have been freed from man which has been defined clearly by the religious and ethical bonds as he fulfils his Quran. Man is the vicegerent of Allah on earth desires of consumption and domination. as stated in surah al-Baqara verse 30 and he is not left uncontrolled (without purpose) as A. Duties of Khalifah on Earth stated in ayaat {does man think that he will be As mentioned before, man was created as “the left neglected?}[5]. Then, the word of vicegerent vicegerent on earth” and this expression is is meant to improve the world for and on behalf usually interpreted as “being the vicegerent of Allah, to rule people, to apply the orders of the Creator, that is, ruling the world in and recommendations of Allah among people, compliance with His laws”. The attributes of the animals and non-living things. Creator mentioned in basmala, which is the first As a vicegerent, they must be justice and verse of the Quran, and in the chapter al-Fatiha, grateful to Allah as He has created the nature the first chapter of the Quran, where second line and has created all of the means in it abundantly of verse talk on “ar-Rahman and ar-Rahim” (the enough to meet the normal needs of all of the All Merciful, the All Compassionate) that tell us beings as stated in ayaat {“And He giveth you that His mercy and compassion encompass all of all that ye ask for. But if ye count the favors of the beings. Accordingly, the first duty of the of Allah never will ye be able to number vicegerent, is “being in charge of executing His them: verily, man is given up to injustice and laws on earth” as pointed out in a hadith is to ingratitude.”}[6] That verse is a warning to take the encompassing mercy and compassion mankind as Allah knows that the only being and then reflect it on the beings. This is the that can consume things beyond his needs fundamental mission of man on earth and excessively without knowing any limits in what beautifies man, makes him effective and extravagance is man. It means that when Allah makes him “created in the best mould” as it gave man an ambition of excessive consumption is expressed by the Quran "Really We have in order to test him and when He gave man the created human in the best form " and “the duty it is to limit his desires in accordance with most honourable creature” as it is mentioned his needs. As a matter of fact, while meeting in Quran “And We have certainly honoured his needs, man is instructed not to disturb the the children of Adam and carried them on the balance of the living and non-living nature that land and sea and provided for them of the good surrounded him and even tried to protect it as things and preferred them over much of what long as he used those two means properly; thus, We have created, with [definite] preference” . he became mercy for his environment. The superior faculties like mind and intelligence However, in the communities where are two agents which distinguish man from all science and technology have developed of the other living and non-living beings. Allah unprecedentedly, religious life and the feeling has given guidance that make will understand of deep responsibility gained through religion and knows when to execute the mission of have weakened; on the other hand, in this vicegerent correctly. There are many verses in period, which is called “the age of intelligence”, the Quran that point it out and that criticize man the mind has been seen as a simple tool for because he does not use those faculties correctly. 96 ISSN: 2590-3551 eISSN: 2600-8122 Vol. 3 No. 2 October 2019 Understanding the Role of Khalifa for the Foundation of Wizard Khalifa Tourism Most important things is that man is asked and recorded them in eight volumes. This means to pay attention to two criteria while making use that a Muslim turns words to an action plan, of them. The first one is to make use of nature then to executive procedures upon which he can in a legitimate way and secondly is not to act abide by the commands of Allah.” Muslims have like a harmful creature to break and harm the travelled to seek knowledge. They travelled to order that Allah has established in nature. This collect hadith. Thus, arose the science related to issue is emphasized in many verses and hadiths Hadith travel; How to travel and why? How mentioning that man needs to check his desires, to collect information and from whom? How not to deify his soul, to avoid extravagance, to to perform and to whom? So, hadith travel try to feel contented and not to go to extremes.