NONPROFIT ORG THE HEINZ ENDOWMENTS issue 2 2015 SPECIAL EDITION: p4 PITTSBURGH US POSTAGE Howard Heinz Endowment Vira I. Heinz Endowment PAID 625 Liberty Avenue PITTSBURGH PA 30th Floor PERMIT NO 57 Pittsburgh, PA 15222-3115 The Power of 412.281.5777 Possibilities www.heinz.org Pittsburgh leaders envision a brighter, more sustainable future for the city, and they are drawing on inspiration from across the globe to develop strategies that will make the transformation a reality. Hard at play. page 40 This magazine was printed on Opus Dull, which has among the highest post-consumer waste content of any premium coated paper. Opus is third-party certifi ed according to the chain-of-custody standards of FSC®. The electricity used to make it comes from Green e-certifi ed renewable energy. BOROUGH BOOSTS NEIGHBORHOOD RE-CREATION MONEY MATTERS PLAY TIME 55541_cvrC2.indd541_cvrC2.indd 1 77/28/15/28/15 55:00:00 AMAM 43 BOARD AND STAFF RECOGNITIONS THE ECONOMIC GAP Dr. Shirley Malcom, a Heinz Endowments board member, Two separate reports released earlier this year was one of fi ve people from across the country selected by U.S. revealed the ongoing socioeconomic disparities News & World Report for the 2015 STEM Leadership Hall of experienced by minorities, particularly African Fame. Dr. Malcom is head of education and human resources programs for the American Association for the Advancement Americans, in the Pittsburgh region. “Pittsburgh’s of Science. She and the other honorees were recognized as Racial Demographics 2015: Differences and inspirational leaders who have achieved measurable results Disparities,” a Heinz Endowments–funded in the science, technology, engineering and math fi elds; inside study produced by the University of challenged established processes and conventional wisdom; Pittsburgh’s Center on Race and Social and motivated aspiring STEM professionals. Senior Children, Youth & Families Program Offi cer Carmen Problems, was a follow-up to similar The Heinz Endowments was formed state of knowledge and practice in Anderson was one of seven women from the Pittsburgh region Board of Directors from the Howard Heinz Endowment, the fi elds in which we work. Our fi elds research published in 2007. Then and to receive a Tribute to Women Leadership Award from YWCA established in 1941, and the Vira I. of emphasis include philanthropy in now, according to the study, many African Greater Pittsburgh. Ms. Anderson was given the honor for her Teresa Heinz 11 Heinz Endowment, established in 1986. general and the disciplines represented PERCENT American residents have lacked access to work in civic and community service. Chairman It is the product of a deep family by our fi ve grantmaking programs: suffi cient employment, quality education, good James M. Walton commitment to community and the Arts & Culture; Children, Youth & neighborhoods, and the chance to “enjoy a life free Vice chairman common good that began with H.J. Families; Community & Economic of foul treatment from the legal justice system.” NEW ADDITIONS AND POSITIONS Heinz, and that continues to this day. Development; Education; and Similarly, the Pittsburgh Regional Workforce Diversity The Heinz Endowments welcomed several new or returning André T. Heinz The Endowments is based in Environment. Indicators Initiative, an Endowments-supported staff members in the fi rst half of this year. Joining the Christopher D. Heinz foundation were Matthew Barron, Leigh Halverson and Pittsburgh, where we use our region In life, Howard Heinz and Vira I. project led by the nonprofi ts Vibrant Pittsburgh and John Heinz Megha Satyanarayana. Andrew McElwaine returned to the as a laboratory for the development Heinz set high expectations for their PittsburghTODAY, announced fi ndings showing Sasha L. Heinz Endowments after serving most recently as president and of solutions to challenges that are philanthropy. Today, the Endowments that minorities held only 11 percent of all jobs in the Damon Aherne CEO of the American Farmland Trust, a national farmland Pittsburgh metro area — the smallest percentage of Carol R. Brown national in scope. Although the majority is committed to doing the same. conservation organization based in Washington, D.C. Mr. McElwaine is the Endowments’ senior program Jared L. Cohon of our giving is concentrated within Our charge is to be diligent, thoughtful the 15 U.S. regions included in the study. In addition, director for Sustainability and the Environment. For six years, Judith M. Davenport southwestern Pennsylvania, we work and creative in continually working minorities were concentrated in employment he was the foundation’s fi rst Environment Program director, sectors that paid the lowest wages and had the fewest Franco Harris wherever necessary, including to set new standards of philanthropic leaving in 1999 to become president and CEO of Pennsylvania Wendy Mackenzie state wide and nationally, to fulfi ll excellence. Recognizing that none opportunities for advancement. Environmental Council. He later held similar positions Shirley M. Malcom our mission. of our work would be possible without with the Conservancy of Southwest Florida as well as the James E. Rohr That mission is to help our region a sound fi nancial base, we also are American Farmland Trust. From 1991 to 1993, he was a staff member for President George H.W. Bush’s Commission on thrive as a whole community— committed to preserving and enhancing Drue Heinz Environmental Quality. economically, ecologically, educationally the Endowments’ assets through Director emeritus YOU’VE Mr. Barron is the Endowments’ new sustainability program and culturally—while advancing the prudent investment management. honored by the Children’s Museum offi cer, with responsibilities for advancing the foundation’s of Pittsburgh with this year’s growing sustainability and civic design agenda and delivering GOT A strategic planning support across the foundation. He had Great Friend of Children Award. been policy manager for Pittsburgh Mayor Bill Peduto before FRIEND The Endowments was recognized coming to the Endowments. Ms. Halverson is the strategic projects advisor to President Grant Oliphant and most for its long-standing commitment to recently had served as deputy chief of staff for economic development in Mayor Peduto’s offi ce. A former newspaper improving the lives of children and journalist in Detroit and Pittsburgh, Ms. Satyanarayana is now an Endowments communications offi cer responsible h magazine is a publication of The Heinz Endowments. At the Endowments, we are families in western Pennsylvania. committed to promoting learning in philanthropy and in the specifi c fi elds represented for overseeing and coordinating the foundation’s social by our grantmaking programs. As an expression of that commitment, this publication Past recipients of the award have media platforms. is intended to share information about signifi cant lessons and insights we are deriving included Fred Rogers, Jim Henson, Changing roles at the Endowments are Philip Johnson, from our work. who has been promoted from Environment Program interim director to director of science and environment, and Wayne Editorial team Linda Braund, John Ellis, Donna Evans Sebastian, Carmen Lee, Eric Carle, Highmark and the Grant Oliphant, Megha Satyanarayana, Courtney Tolmer. Design: Landesberg Design Jones, formerly a senior Children, Youth & Families program PNC Foundation. offi cer who is now the foundation’s senior impact offi cer. About the cover p4 Pittsburgh, an international summit on sustainable urban revitalization, Mr. Jones is responsible for leading the foundation’s use of provided a wealth of information from experts who described their experiences in the data in achieving goals, measuring impact and identifying fi eld. The event’s logo, as shown on the cover, highlighted the conference themes—people, planet, place and performance—and reminded those in attendance that redevelopment opportunities for furthering eff ectiveness and innovation. aff ects critical aspects of any community. 55541_cvrC2.indd541_cvrC2.indd 2 77/28/15/28/15 55:01:01 AMAM 4 Changing Sites and Scenes Reviving a struggling steel town takes commitment and hard work. But the passion of Braddock’s mayor and residents to transform their borough is attracting creative development approaches and the funding to support them. 12 East End Eclectic Garfi eld is no longer a Pittsburgh neighborhood people drive through to get elsewhere. Thanks to new businesses and venues with artistic fl are, the community is becoming a cultural and entertainment destination. volume 14 issue 2 2015 16 p4 Pittsburgh civic and nonprofi t leaders have introduced a new model for urban revitalization that builds on the insights of experts in sustainability and innovation. This special, four-part report describes how the p4 initiative—launched at an international summit co-hosted by The Heinz Endowments—addresses people, planet, place and performance issues to improve redevelopment. 16 Forging a Vision 20 View from the Summit 26 Nordic Connection 32 Putting p4 into Practice 36 Gap, Page 36 The Gap Research produced by the Bayer Center for Nonprofi t Management reveals that nonprofi ts have just as much diffi culty achieving pay equity for women in their organizations as for-profi t companies—maybe even more. 40 Play Learning That giggling toddler who plays with her toys and the boxes they came in is developing her mind while learning more about the world. Some researchers and nonprofi ts are helping adults, especially parents, to take play seriously and to ensure that more children are joining the fun. 2Perspectives 42 Here & There perspectives 2 Recipients of the annual Heinz Awards were announced by the The program is the Heinz Family Foundation awards, pre- Heinz Family Foundation in April. Launched in 1993 by Teresa sented this year by the foundation chairman, Teresa Heinz Kerry, Heinz, chairman of the family philanthropy and The Heinz in a ceremony at her home in Fox Chapel last Wednesday. And it Endowments, the awards program recognizes individuals who honors the late Sen. H. John Heinz III, who died in a tragic airplane have made exceptional contributions to improving the lives and surroundings of people throughout the world.