KALEIDO AWARDS 2020 - SHORTLIST Category Name Campaign Name Brand/ Agency Name PRACTICE AREA AWARDS Man vs Wild, featuring PM Modi and Bear Grylls Discovery Communications India Sleep@10 Indias Fight Against Sleep Godrej Interio Best Use of Content Deprivation Vicks One In A Million #TouchOfCare Procter & Gamble-Vicks & 2020 MSL Turning Waste into Wealth, the MTV Way! MTV India, Viacom18 Media Pvt. Ltd. Max Life India Protection Quotient Max Life Insurance & Edelman India #GoMonster Samsung & Spotlight, Times Internet Ltd. MAKING OF THE INDIAN POP CULTURE Comic Con India & Value360 Communications TRENDSETTER Haier #SilentPerformers Haier Appliances India Pvt. Ltd. Best Use of Media Mind Your Language Racold by Ariston Thermo & WATConsult Got Guts to take the plunge? Jumpin Heights & Media Mantra #RideForVote Castrol India & Current Global Happy Furniture To You Pepperfry & MSL India MG Changemakers Season 2 MG motor & The Better India Fevicol-Use of Social Media Fevicol & Schbang Best Use of Vicks One In A Million #TouchOfCare Procter & Gamble-Vicks & 2020 MSL Digital/Social Media Turning Waste into Wealth, the MTV Way! MTV India, Viacom18 Media Pvt. Ltd #EduTok with TikTok! TikTok with Allison+Partners Vicks One In A Million #TouchOfCare Procter & Gamble-Vicks & 2020 MSL Turning Waste into Wealth, the MTV Way! MTV India, Viacom18 Media Pvt. Ltd Best Use of Influencers Skechers GoRun with Skechers Skechers & 20:20 MSL Livon Influencer marketing campaign Livon & Honeycomb Media Pvt. Ltd. #LoveAtFirstPride OkCupid & PCA Live Like A Maharaja Airbnb India When ITC Engage takes micro-tales to large scale! How Engage leveraged the power of ITC Engage & PR Pundit content marketing for the launch of Engage Pocketful O Stories book Best Use of Event NBA IN MY BACKYARD - THE ARABIAN SEA Tribes Communication Pvt. Ltd. TAKEOVER Securing future with Axis Retirement Savings Axis Asset Management Company Ltd. & Fund Adfactors PR The Story of 'X' Hero MotoCorp International Day of The Girl Child: Girls Get Plan International (India Chapter) & Edelman Equal Campaign India Pvt. Ltd. Finding Indias missing children using AI Staqu & Value 360 Communications Best Campaign in Not- Fighting the battle against Plastic with IoT- Swajal Water & Value 360 Communications For-Profit enabled Water ATMs Safeducate & Value 360 Communciations Enabling the enablers of tomorrow Suicide Prevention India Foundation & Give Subtitles To Suicide WATConsult How strategic communication helped in saving PR Professionals annual losses of Rs 3600 crores CUSTOMER OUTREACH PROGRAMME SYNDICATE BANK Best Campaign in FICCI - Indian Language Internet Alliance FICCI & The PRactice Public/Govt Sector (FICCI-ILIA) Land of DISCREET AFFAIRS Gleeden & Media Mantra DIPLOMATIC STALWARTS DEEPEN Crown Prince Saudi Arabia & Media Mantra BILATERAL TIES Project Streedhan DSM (India Pvt. Ltd.) & Cumulus PR Best Campaign in Vivel- Know Your Rights ITC Ltd. & Joshtalks Corporate Social Responsibility #LoveAtFirstPride OkCupid & PCA TAFE - Be a #FarmDost TAFE Barbershop Girls Shaving Stereotypes P&G Gillette and Genesis BCW New Yorkers, Let's take a hike. Sify Technologies Ltd. Best Surrogate Communication of the Maru Samvad Cairn Oil & Gas & Vedanta Ltd. Year Breezer Vivid Shuffle Breezer & MSL India Double is Better Dewar's & MSL India Godrej Consumer Products & Adfactors PR Pvt. Wake up to freshness Ltd. All is well ICICI Bank & Adfactors PR Pvt. Ltd. Best Regional Bhopa Bhopi in Barmer: Pulling the right Communication Cairn Oil and Gas & Weber Shandwick heartstrings! Campaign Stories of Love: House of Pataudi Myntra Designs Pvt. Ltd. & House of Pataudi Unmasking the silent killer Eris Lifesciences & Adfactors PR Pvt. Ltd. One stop solution for Employee Engagement & Bayer CropScience Ltd. Advocacy Best Internal What's Up Cipla Cipla Ltd. Communication PROJECT SAMARTH SYNDICATE BANK Campaign #23YearsOfGratitude Adfactors PR Pvt. Ltd. Healthcare India FM channel - HI FM Procter & Gamble Health Ltd. Bringing Mondelez' s Purpose to Life Mondelez India Foods Pvt. Ltd. How strategic communication helped in saving PR Professionals annual losses of Rs 3600 crores PepsiCo India & AutumnGrey Lay's "Air In the bag" strategy All India Agarbathi Manufacturers Association Best Reputation/Crisis & Adfactors PR Pvt.. Ltd Let there be light Managment Campaign PepsiCo India & AutumnGrey Kurkure Contains Plastic Strategy Unity No Bar Chocolate thats Made of India, for Mondelez India Foods Pvt. Ltd. India! INDUSTRY AWARDS ATMaraksha the CATMi way CATMi & Adfactors PR Pvt. Ltd. Festive Campaign 2019 Citibank & Publicis India #BeAFitakha - Making Diwali a Healthier Affair HDFC ERGO General Insurance Company & BC Best Campaign in BFSI Web Wise Live On Your Terms PolicyBazaar.com Silver Lining for Indian Middle Class & Lower Shubh Loans & Media Mantra Middle-Class Individuals #PowerToPlay Castrol India & Schbang Revolt Intellicorp: The Great Democratization of REVOLT INTELLICORP Pvt. LTD. & Ruder Finn Mobility India Ather Energy from a start-up to a prominent EV Best Campaign in Six Degrees BCW / Ather Energy Automotive & brand Hyundai Motors India Ltd. & INNOCEAN Transport Industry Hyundai VENUE Launch Worldwide KIA MOTORS INDIA & Innocean Worldwide Badass by Design India Hero Voice of Destini, North-East India Hero MotoCorp & Abybaby Events Pvt. Ltd. Pond's - See What Happens Pond's & Six Degrees BCW The Protein Week 2019 - #DontMissOut Danone India & AvianWE Launch of India's first powder to liquid Godrej Protekt. handwash - Protekt Mr.Magic Best Campaign in Strengthening Colgates position as market Consumer Products leader by reiterating its functional superiority, Colgate-Palmolive (India) Ltd. i.e. Strong Teeth in a distinct way. Positioning Mondelez India as a Snacking Mondelez India Foods Pvt. Ltd. Leader, Keeping Consumers at Heart Godrej Consumer Products Ltd & Adfactors PR Wake up to freshness Pvt. Ltd. #UnitedByVote campaign Benetton Group & PR Pundit Pvt. Ltd. Best Campaign in Olay #FaceAnything P&G-Olay & 20:20 MSL Fashion, Beauty & Turn Up. Turn It Up - Enabling the Everyday Myntra Designs Pvt. Ltd. Lifestyle Active Enthusiast Reflex Wav - All in your hands Fastrack, Titan Company Ltd. USPA Responsible Arvind Brands & U.S. Polo Assn. Goa Tourism Development Corporation & Goa Of tourists for tourists by tourists Adfactors PR Pvt. Ltd. Live Like a Maharaja Airbnb India Pvt. Ltd. Best Campaign in Imagicaa - India's Biggest Amazement Park Imagicaa - Adlabs Entertainment Ltd. Travel & Tourism #PadsOnBoard Vistara & AvianWE #MyKindaStay MakeMyTrip Got Guts to take the plunge? Jumpin Heights & Media Mantra Viacom18 Media Pvt. Ltd. & BBC Media Action, Navrangi Re! Swastik Productions Best Campaign in Son Rise Vibha Bakshi & Weber Shandwick Media & Launch and Sustenance of Audible Suno Audible & PCA Entertainment SECURING THE THRONE WITH GAME OF Star World & Current Global THRONES A Whole New World of Entertainment Book My Show and Genesis BCW Happy Furniture To You Pepperfry & MSL Best Campaign in Van Heusen Move Labs Aditya Birla Fashion and Retail Ltd. Retails & E-Commerce Van Heusen - Carry Your World Aditya Birla Fashion and Retail Ltd. F-LITE Flexible Denim Launch by Flying Arvind Fashions Ltd. & Dentsu Network Machine Advertising Pvt. Ltd. Responsible Denims Arvind Brands & U.S. Polo Assn. Indian Medical Association (IMA) & Adfactors United to end TB PR Pvt. Ltd. Best Campaign in The Wakefit Sleep Internship Wakefit co & Spring Marketing Capital Consumer Health & Vicks 'One In A Million' #TouchOfCare Procter & Gamble-Vicks & 2020 MSL Fitness InnAccel Techonologies & Value360 InnAccel making every SAANS count Communications Unmasking the silent killer Eris Lifesciences & Adfactors PR Pvt. Ltd. #GetSmartwithAlexa Amazon Devices & The PRactice Best Campaign in #EduTok with TikTok! TikTok with Allison+Partners Consumer/Personal #FindMyKind OkCupid & PCA Tech Launch and Sustenance of Audible Suno Audible & PCA #PowerOf18 Twitter India & Current Global OnePlus 7 Series Launch OnePlus India & Edelman India Pvt. Ltd. Best Campaign in HONOR 20 Series Launch HONOR & MSL India Telecom From 5G stakeholder sensitization to thought Ericsson & Archetype Pvt. Ltd. leadership Ericsson Demystifying Technologies of Tomorrow Dell Technologies & 2020 MSL Best Campaign in 5G-The NXT of Everything Tech Mahindra Enterprise Tech (B2B) The Big Cyber Dialogue Barracuda Networks & Ruder Finn India Enabling eCommerce for new-age India Shopmatic & Value 360 Communications From 5G stakeholder sensitization to thought Ericsson & Archetype agency Pvt. Ltd. leadership Ericsson Dont play games, play Mumbai Games SportzConsult & Veritas Reputation PR adidas rebuilding the sporting spirit of Kashmir, Kaizzen through football Best Campaign in adidas - Run for the Oceans Campaign Kaizzen Sports adidas - Changing lives through the power of Kaizzen sports Turn Up. Turn It Up - Enabling the Everyday Myntra Designs Pvt. Ltd. Active Enthusiast MRS Hotels & PR Pundit Public Relations Pvt. An Ode to the Last Maharaja of Bikaner Ltd. Launch of Holiday Inn Express Hotels (HIEX) in InterContinental Hotels Group & PR Pundit India Public Relations Pvt. Ltd. Best Campaign in Oriental Mom & Gauge Advertising & Marketing Hotels & Restaurants EatSafe Pvt Ltd Lite Bite Foods Pvt. Ltd & PR Pundit Public YouMee Relations Pvt. Ltd First Food Celebrity at Madame Tussauds KFC India & Edelman India Pvt. Ltd. Haier #SilentPerformers Haier Appliances India Pvt. Ltd. Best Campaign in Positioning Panasonic as a truly diversified Consumer Electronics Panasonic