KOREA March12-19, 2017 Trip Organizers Joy Kang (G18) Aeri Kwon (H18) Megan O’Keefe (17) True or False 김 KIM 이 LEE 박 PARK 최CHOI Half the Population has People with the same Koreans believe in the Identical Surnames surname can’t marry each influence of Blood other Types on Personalities True or False TRUE FALSE TRUE Half the Population has People with the same Koreans believe in the Identical Surnames: The surname can’t marry each influence of Blood official report by the National other – it was TRUE until Statistical Office, Out of 40 million 5 Types on Personalities surnames 46% Kim, 21% Lee, 14.8% 2005 Park, 8% Choi, and 5% Chung. Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=102&oid=025&aid=0002642460 True or False Adultery was Illegal until Asian Medicine dictates Google is the most a few months ago what people eat twice a popular search engine year in Korea True or False TRUE TRUE FALSE Adultery was Illegal until Asian Medicine dictates Google is the most a few months ago what people eat twice a popular search engine year in Korea Source: http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=102&oid=025&aid=0002642460 True or False Banchan Mentality is a reason why Google isn’t doing well in Korea Forget complex algorithms, many Koreans will tell you the reason why they won’t use Google: it simply doesn’t understand them. Koreans are generous by nature: if you’ve ever had a Korean meal, you know that people put everything on the table, and that means lots of ‘Banchan’. ‘Banchan’ refers to the (numerous) side dishes that come with a meal in Korea. And that extends well beyond the world of food: understanding Korean’s Banchan mentality is a full component of a firm’s marketing strategy in Korea. It is one reason why customer service is so high, with companies freely handing out samples just to draw customers into the store. Similarly, people like to have everything at a glance: Google, with its a simple layout, never appealed to Korea. By contrast, the most popular search engines, Naver or Daum, feature everything from top news, the weather, shopping products or the newest movie releases on the homepage. Where is Korea? NEW YORK SEOUL WHY KOREA? OVER 5000 YEARS OF HISTORY We will visit Korean traditional Gyeongbokgung Palace, which defines a sense of timeless beauty and culture of ancient Korea and is located in the heart of seoul. The palace is arguably the most beautiful, and remains the largest of all palaces in the city. We will also visit Korean traditional Bookcheon Village and Insadong; there are 100 galleries in the area and you can see every example of traditional Korean fine art. You can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and don't get lost in all the joyous festivities of the street." AMAZING FOOD We will visit one of Korea's oldest markets, Gwangjang Market, established in 1905. Taste some of the best Korean street foods such as bindaetteok (Korean pancake) and shop among vast selection of vendors selling textiles, silk, hanbok (traditional Korean dress), vintage clothes, and more! Korean Traditional restaurant Tosokchon and have Ginseng Chicken soup, one of the top locals' favorite food. ONLY DIVIDED COUNTRY IN THE WORLD You will visit DMZ (Demilitarized zone) and enter NORTH KOREA. DMZ is the defacto border barrier that divides the North and the South (Observatory, Incursion tunnels, etc.) HARDCORE PARTYING ENVIRONMENT OCTAGON – RANKED #1 IN ASIA, #3 IN THE WORLD Night life & drinks - OCTAGON club, ranked # 1 in Asia and # 3 in the world by Passenger 6A (above Spain's Ibiza, UK's Ministry of Sounds, and Brazil's Green Valley) SITE SEEING Visit the stunning Zaha Hadid-designed Dongdaemun Design Plaza, voted as the top 10 places to visit by the Times. Go on a shopping-spree at Dongdaemun Market, a large fashion district consisting of over 20 shopping malls and traditional markets, and shop the latest trendy fashion items! Dinner - Network and bond with CBS alumni and admits over a few drinks of 'so-mac' (soju and beer cocktail) Samcheongdong tour; Samcheongdong street is lined with cafes, museums, antique shops and a number of famous art galleries. INSADONG Visit Korean traditional Bookcheon Village and Insadong; there are 100 galleries in the area and you can see every example of traditional Korean fine art. You can experience and see traditional Korean culture firsthand, and also purchase pieces of fine art. On the street you can eat Korean taffy and traditional pajeon (Korean pancake), and don't get lost in all the joyous festivities of the street." CHEONGGYE STREAM Take a stroll down the Cheonggye Stream, a 11km stream that runs through downtown Seoul, also known as the oasis of Seoul. NAMSAN Take the cable car up the Namsan mountain to N Seoul Tower and enjoy a breathtaking view of Seoul. Take photos at the "Locks of Love," thousands of padlocks attached to the fence by romantic Seoulites. Han-River FASHION STREET Brunch at Garosugil with other CBS admits and alums. Walk around Apgujeong area. COMPANY VISITS* *Tentative and subject to change TECHNOLOGY/ START UP, MEDIA & ENTERTAINMENT, RETAIL LOGISTICS, FINANCIAL MEDIA & ENTERTAINMENT YG ENTERTAINMENT – PSY, BIGBANG, 2NE1, BLACKPINK, WINNER, ICON ETC. MEDIA & ENTERTAINMENT CJ ENTERTAINMENT – MNET BACKSTAGE TECHNOLOGY/ STARTUPS SAMSUNG HEADQUARTERS – SAMSUNG SEMICONDUCTOR FACTORY VISIT TECHNOLOGY/ STARTUPS MangoPlate (Yelp-style review company), MEMEBOX (K-beauty leader cosmetic e-commerce) RETAIL & LOGISTICS AMORE PACIFIC, LOTTE DEPARTMENT STORE, COEX MALL, COMMON GROUND, SHINSEGAE, KOREA EXPRESSE FINANCIAL KEB HANA, KRX, KOREA BANK, MIRAE ASSET, HYUNDAI CREDIT CARD Tentative Itinerary Day 1 (Sunday): Incheon / Seoul - Arrival in early morning. Travel to our hotel in Seoul - Cultural visit: Gyeongbokgung (royal palace), National Museum of Korea - Social: Garosu-gil, Gang-nam (Apgujung, Chungdam, Gangnam Station) Day 2 (Monday): Seoul - Company Visits - Group dinner in Seoul (Dadam Restaurant: Traditional Korean AND BBQ) - Social: Dongdaemun night market, street food, food tent. Day 3 (Tuesday): Seoul - Late afternoon: Free time – split into smaller groups (Samcheong-dong / Gahoedong - Bukchon Village / hanok) - Dinner/Social: Namsan Tower (N-Grill) - Alumni night reception Day 4 (Wednesday): Seoul - Company Visits - Dinner/night event Day 5 (Thursday): Seoul - Company Visits - Before dinner: Watch MCountdown (Korean weekly music chart and live concert tv show) - Social and Dinner: Hongdae area (Hip college town in Seoul) Day 6 (Friday): Seoul / Incheon - Company visit - Free time: Hannam, Yongsan tours - Dinner: Itaewon - Social: Itaewon nightlife outing Day 7 (Saturday): Seoul - JSA tour (10:30am – 3pm). - Free time – Boulevards, Itaewon, Gangnam etc. - Social: Karaoke, Club (Octagon) Day 8: Travel to Incheon - Departure General Chazen Tour Info When? - Arrive by Sunday (3/12) and return by Sunday (3/19) - You must attend the entire tour What are they like? - Intense! A mix of business and cultural visits. - ALL company visits are mandatory - Expect approximately 8 visits throughout the week What is included? - Hotels 4-5*, local transport, most cultural activities and meals are included. - Cost: $700-$1000 (partially sponsored by Lotte Chairman Dong Bin Shin ‘81) Who goes? - 40 student participants including 3 organizers and 2 J-Term ‘18 students - Only full-time Business School students (no significant others) - All tours include a faculty member (TBD) and some may also include a staff member Financial Aid - Students with balances on their accounts are unable to participate in Chazen Study Tours. General Chazen Tour Info How? - You can bid here: https://chazentours.gsb.columbia.edu - Bidding: November 10, 2pm - November 17, 4pm, Results released on Friday, November 18 by noon - Successful bidders will receive an email to pay a $500 non- refundable deposit within 48 hours in order to secure their spot Unsuccessful bidders will be placed on a waitlist (based on bid amount). If a student gets a spot on the tour, he will be charged this bid amount. Zero-point waitlist is available for those who don’t have bid points on a first-come, first-serve basis: http://bit.ly/2ekGoXr NOTE: Chazen Study Tours may be cancelled due to low enrollment or other issues that would make the tour non-viable (a full refund of costs and bid points will be given if a tour is cancelled by Chazen) Student Contact Questions? Please reach out to: Aeri Kwon, Class of 2018 [email protected].