BACK COVER LEGENDARY BEEF. LEGENDARY QUALITY. HARRIS RANCH BEEF COMPANY 16277 S. McCALL AVENUE, P.O. BOX 220, SELMA, CALIFORNIA 93662 www.harrisranchbeef.com (800) 742-1955 © HARRIS RANCH LEGENDARY BEEF. LEGENDARY QUALITY. LEGENDARY BEEF. LEGENDARY POCKET INSIDE FRONT COVER (Folder) Page 1 HARRIS RANCH AT A GLANCE Harris Farms was established in Fresno County, California, in 1937 by Jack and Teresa Harris. Today, Jack’s son, John, and his wife, Carole, oversee the 5 independent operating divisions of Harris Farms which is one of the largest employers in Fresno County with nearly 2,500 employees. Harris Ranch Divisions Harris Farms, Inc. Harris Ranch Beef Company Harris Feeding Company Harris Hospitality Division Harris Thoroughbred Horse Division Harris Farms Encompasses over 17,000 acres growing 35 different commodities. • Crops include: almonds, asparagus, grapes, pistachios and oranges as well as processing tomatoes, melons, garlic, onions, winter vegetables and organics. Harris Ranch Beef Company The processing and marketing arm of the beef division. • One of the largest fully integrated beef producers in the Western U.S.; we control all aspects of beef production including cattle sourcing, feeding and processing. • Unique “Partnership for Quality” program teams us with over 70 of the West’s most progressive ranching families to produce cattle to our quality specifications. • Established one of the first branded beef programs in the U.S. in 1982. • Retail, foodservice and export divisions. • Annual sales in excess of $400 million. • Expansive product line: fresh boxed beef, value-added ground beef, fresh seasoned beef and fully cooked beef entrées. • Beef production system: feed tested for pesticide residues, finished beef tested for antibiotic residues above USDA standards, cattle humanely and sustainably raised by Harris Ranch – Dr. Temple Grandin consultation. Harris Feeding Company One of the largest cattle finishing facilities in the Western U.S. • Founded in 1963 near Coalinga, CA. • Covers nearly 800 acres and has a capacity to finish up to 120,000 head of cattle at one time. • Cattle fed for about 120 days on a nutritionally balanced diet of steamed Midwestern corn, alfalfa hay, vitamins and minerals. • Livestock welfare practices include shaded pens and sprinklers to reduce dust and cool cattle in summer months. Pens are routinely scraped and waste material composted. Cowboys ride the pens each and every day monitoring animal welfare. • The only company in the U.S. to wash cattle transport trucks between each load to reduce the potential for cross contamination. Harris Ranch Inn & Restaurant A well known destination for travelers located midway between San Francisco and Los Angeles. • Features a 153-room inn, multiple restaurant venues, full bar, Country Store and a service station with convenience store plus a private landing strip. • Originally opened in 1977, the restaurant has expanded over the years and today also offers 7,500 sq. ft. of event/conference space. • Harris Ranch Inn, originally established in 1987 and expanded in the mid-1990s, offers beautifully appointed rooms and grounds as well as a 25-meter Olympic style heated swimming pool and multiple spas. • Harris Ranch Restaurant serves an average of 1,500 entrées each day and ranks #6 among California’s highest volume, independently owned restaurants. • Seating capacity for nearly 430 guests at one time. • Upscale, “from-scratch” restaurant complimented by a full bakery. • Harris Ranch Country Store features one of the busiest full service meat counters in the San Joaquin Valley and sells in excess of 120,000 lbs. of beef annually. • Service station sells over 3.5 million gallons of fuel annually. Thoroughbred Horse Division Established in 1966, the Harris Farms Horse Division stands several world class stallions. • Each year over 300 broodmares pass through our breeding shed. • Produced 27 California divisional champions, 19 “California Cup” champions and six “Horse of the Year” winners. Page 2 Page 3 HERITAGE INNOVATION & STEWARDSHIP Great brands aren’t born, they’re built over a lifetime of hard work, dedicated leadership and continual Over the years since our founding, Harris Ranch has built a uniquely integrated beef production system innovation. That’s how a family name becomes a strong company and a trusted brand like Harris Ranch. where cattle are sourced, fed and humanely processed. Few beef companies – other than Harris Ranch – can truly claim they control all aspects of production. John C. Harris The Harris name is deeply rooted in Corporate Chairman / Owner California history. Back in 1937, At Harris Ranch we have always taken great pride in raising beef that’s as pure and great tasting as nature Jack Harris became one of the intended. Also, we believe that raising cattle and environmental stewardship go hand-in-hand. For us, as pioneering farmers on the west side well as our ranching partners, the land is not just where we raise our cattle, it’s also where we raise our of California’s San Joaquin Valley, families. We have a personal stake in the quality of the environment and are always looking for ways to planting crops where only desert improve it. For those that raise cattle, sustainability means ensuring that the land will provide for the next had existed before. Through the generation by focusing on the well being of not only our livestock but also by maintaining the natural years the farm grew to several resources of the land. Still family-owned and operated, we are proud of the fact that we established one thousand acres and today produces of the first branded beef programs in the U.S. in 1982. dozens of different crops enjoyed across the country and around the Ranching Partners world. One of the true strengths of Harris Ranch is our network of ranching partners. While other beef But it was Jack’s son, John, who producers receive cattle from a variety of ranchers and feedlots with varying quality control standards, turned the Harris name into one of Harris Ranch procures cattle from progressive ranching families with whom we have long standing the most recognized and trusted relationships. Many of these families are part of our “Partnership for Quality” (PQ) Program who raise brands. He assembled a visionary cattle in accordance with our strict quality standards. Our close relationship with our ranching partners management team, and together enables Harris Ranch to influence control over the quality of our beef from the ranch all the they built the family’s small cattle business into the sophisticated, state-of-the-art feeding and beef way to the end consumer. processing operation it is today. In fact, Harris Ranch is now the largest cattle feeder, beef processor and beef marketer in California and also one of the largest family-owned agribusinesses in the nation. But as large and sophisticated as Harris Ranch has become, our primary objective is to continue to serve the needs of our retail, foodservice and export partners to ensure their success. This goes beyond providing consistent, high quality products. It’s also providing a level of customer service that is unparalleled in the meats industry. Doing so involves every aspect of Harris Ranch’s operation, which is solidly focused on our customers. It means providing a highly trained sales representative who meets with customers regularly to listen to their needs and help them become more successful. It’s having a customer service representative who is available at any given moment and in a timely manner. It’s owning our own fleet of trucks to ensure on-time deliveries and that proper temperatures are maintained. It’s operating a production facility that is flexible and allows us to provide customized products that most other processors won’t take the time to produce. Focusing on our customers involves everyone at Harris Ranch – from the dockworker to the CEO. But despite our size, Harris Ranch is still very much a family operation at heart. That pride and attention to detail have made the Harris Ranch brand synonymous with tender, juicy and great-tasting wholesome beef. The best beef you can buy. That’s a heritage we’re proud to build on every day. Page 4 Page 5 CATTLE WELFARE AND ANIMAL HUSBANDRY HARVESTING NATURE The cattle used to produce Harris Ranch beef spend approximately 80% of their lives grazing on western Once cattle reach optimum weight and quality, harvesting takes place “The Harris family, our ranches before being finished on a nutritionally balanced diet of corn and other feed grains, plus alfalfa hay, at Harris Ranch Beef Company located a short distance from our ranching partners and our vitamins and minerals. Cattle usually arrive at Harris Feeding Company at 16-24 months of age and feeding operation. Because of this close proximity, cattle are not entire team of associates take spend about 120 days at our well-maintained feeding operation. Located in Central California, not far subjected to the stressful conditions associated with long rides in pride in being part of a genuine from our processing facility, our limited rainfall and relatively mild winters allow cattle to perform trailers. Deliveries of cattle to our processing plant are staged western tradition and for exceedingly well. We even take the throughout the day to eliminate the added stress of maintaining a placing quality, consistency and extra step to test all feed ingredients large, crowded herd of cattle at the processing pens. Less stress means to ensure no unwanted pesticide better quality beef. great taste into every box of our residues are present. Harris Ranch Beef.” By owning our own cattle processing facility we complete our “closed The Midwestern corn used in our loop” quality control process. Our recently completed state-of-the-art cattle feed arrives by train every harvest facility incorporates the latest technologies in sanitary dressing week at our company-owned and improved ergonomics throughout.