Great Driffield Radio community radio licence application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. GREAT DRIFFIELD RADIO 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: Great Driffield Radio will broadcast a radio station of appeal to everyone who lives and works in the market town and parish of Great Driffield and village communities including Burton Agnes, Ruston Parva, Lowthorpe, Nafferton, Wansford, Langtoft, Skerne, Hutton Cranswick, Bainton, Southburn, Kellythorpe, Tibthorpe, Kilham,Wetwang, Garton on the Wolds, Sledmere and Cowlam. The town is known as the Capital of the Wolds and hosts Yorkshire’s biggest one day agricultural show at the Driffield Showground each July. It has good road and rail links to the nearby towns of Bridlington and Beverley. There are two weekly markets on Thursdays and Saturdays as well as an award winning Farmers’ Market held on the first Saturday of each month. There are several historic inns and restaurants and nearby there are two of the East Riding of Yorkshire’s best country houses at Sledmere and Burton Agnes. Information from the 2011 UK Census shows that the population of the Driffield Parish is 13,080. The population demographics are: 0-14 15.5% 15-24 10.9% 25-44 22.6% 45-64 29.8% 65+ 21.2% The social grades are: AB 22.4% C1 30.4% C2 24.7% DE 22.5% 3. Proposed area Guidance Notes What is the area you propose to serve? Although we believe it is helpful to set guidance that frequency availability may often limit transmission powers to around 25 watts and the coverage radius to around 5km, we are adopting a more flexible approach and will consider applications for wider areas where applicants can demonstrate that the proposed coverage area will better serve the target community, and where it is Great Driffield Radio community radio licence application form technically possible. https://www.ofcom.org.uk/__data/assets/pdf_file/0020/10 1459/community-radio-future-licensing-technical-policy- statement.pdf Great Driffield Radio will broadcast to Great Driffield and surrounding village communities. As we will broadcast to a very rural area and there are some geographical challenges we ask that we be awarded a transmission power of 100 watts so that the outlying villages in the Driffield area can be properly served and included by the radio station. Threshold Population Served dBuV/m 48 33134 54 22973 62 15786 68 13121 75 3157 85 86 Programmes and programme output: Definitions: Studio location: The studio from which the service will be broadcast should be located within the licensed area. Locally-produced: Locally-produced output is output made and broadcast from within the service’s licensed Community radio application form coverage area. (It is anticipated that most stations will produce the bulk of their output themselves, in the locality. However, for some target communities it may be appropriate for fairly high levels of output to originate from outside the licensed area.) Live output: is that which is produced by a presenter in the studio at the time of broadcast. (The amount of live output may vary between different services depending on the needs or expectations of the target community.) Original output: output that is first produced for and transmitted by the service, and excludes output that was transmitted elsewhere before. Original output can be live or voice-tracked. Repeat broadcasts of original output do not count towards the minimum requirement. Peak time: it may be helpful to state what material will be broadcast in ‘peak time’. If you do, please say what you consider peak time to be for your target community (this may vary from station to station). Automated output/voice-tracked material: most stations will carry automated output at some time. The amount of automated or voice-tracked material does not need to be specified in the Key Commitments. Sustaining service/third party produced material: if you intend to broadcast material produced by a different organisation please state what it is and how much (per day or week as appropriate). 4. Programming output Guidance Notes Please fill-in all three questions below The law requires applicants to state their proposals for Question A asks you to describe your programme providing a service that would: service. (i) cater for the tastes and interests of members of its Question B relates to how your output will serve the target community or communities (or for any tastes and interests of your target community. particular tastes and interests in those communities); Question C is about how your service will broaden (ii) broaden the range of programmes available on non- the range of local (non-BBC) services available in BBC local services (commercial and community your area. stations) to members of the relevant community or communities; Later in this form you will be asked to draft your own ‘key commitments’. This will form the basis of your (iii) broaden the overall range of such non-BBC local licence and is what Ofcom will judge you against. It services provided in the area concerned; and should include a summary of your proposed (iv) have a distinct nature, or provide distinct content, programme output as set out below and reflect your from any non-BBC local services with which it would commitment to cater for relevant tastes and interests, overlap. to broaden the range of relevant programmes and Ofcom is required to consider the extent to which an services and to provide a service with a distinct applicant’s proposals will cater for the tastes and nature and content as set out in the Guidance Notes interests of members of its target community or in the column opposite. communities. Ofcom is also required to consider the extent to which proposals for a community radio station would broaden the range of programmes available by way of non-BBC local services (both commercial and community stations) in the area concerned (especially, the extent to which a proposed service would have a distinct nature or provide distinct content from any overlapping non-BBC local services). The information given here should be more detailed than what you set out in your draft key commitments (later in this form), and will help us gain a fuller understanding of how you will serve your target community and what the station will sound like. 4. Programming output A: Please tell us about your programme service. The following questions may help you describe your programme service (but should only be used as a guide): • What will the service sound like? • What music will you play? • What are the main speech elements of the service and how will the social gain/community benefits you propose be reflected on-air? • What is the likely music to speech ratio? • Will this vary at different times of the day or week (or year)? • Do you intend to broadcast live output? If so when and how much do you propose to do? • Will you broadcast in languages other than English (what languages and how much)? Great Driffield Radio community radio licence application form • Will your output be original i.e. specifically produced for your service? • Will it be locally produced? • Do you intend to repeat material? Answer in fewer than 1,000 words: What will the service sound like? Great Driffield Radio will be providing information and entertainment which will include a mixture of music and speech that will be relevant to our audience in Great Driffield and surrounding villages. The music will be well known and the speech content will be informative so that we can gain a good, strong, loyal and local audience. We will be broadcasting features such as weather, travel and what’s on information together with chats and interviews with local people from the many local organisations that are doing great work in the area that can often go un-noticed. We intend every hour to be built in such a way that the audience will be able to predict when features are broadcast that will be of specific interest to them… and the occasional surprise! Great Driffield Radio will encourage the community to have a sense of pride in the local area. We will promote how varied local life around Great Driffield really is. From the sound of the busy markets on Thursdays and Saturdays to the many events held throughout the year at the Driffield Showground including the annual Driffield Show and the Steam and Vintage Rally. We will encourage local people to get involved and support local organisations like Driffield Youth Action, support local appeals to achieve a full navigation of the Driffield Canal and promote use of the local rail service showcasing the work of the Yorkshire Coast Community Rail Partnership.