IMCC ASIA March 20, 2019 Bringing History to Life in the Middle-East Dubai’s New Shindagha Museum gsmproject.com Dubai’s New Shindagha Museum gsmproject.com IMCC ASIA March 20, 2019 Today. 45 minutes. • Introduction(s) • Context and project mandate • Project strategies and overviews • Key learnings • Question and answers gsmproject.com Introduction GSM Project Memories. Since • World expos • Cultural exhibitions and visitor centers • Museums and science centers • Observation experiences and attractions • Touring exhibitions gsmproject.com Introduction Project Team One Team. Many Talents. • Local presence • Global network • Multicultural • Transdisciplinary gsmproject.com Context Global, regional, and local perspectives Dubai. Globally. • Located in Arabian Gulf • 4,114 km2 or 4 times the size of Hong Kong • 3rd busiest airport in the world with over 89M pax • 3.1M people of which 88.5% are foreign • Hosting the 2020 World Expo © Mapbox, © OpenStreetMap gsmproject.com Context Global, regional, and local perspectives Dubai. Regionally. • 1 of 7 Emirates • Sheikh Mohammed Bin Rashid Al Maktoum is the Vice President and Prime Minister of the UAE and Ruler of Dubai • Unionized in 1971 • Experienced major changes since 1960 - Demographic - Economic - Infrastructure © Mapbox, © OpenStreetMap gsmproject.com Context Global, regional, and local perspectives Al Shindagha Dubai. Locally. • 14 districts • Vibrant neighborhoods • 1 historic district - Bur Dubai and Deira • Al Shindagha Museum © Mapbox, © OpenStreetMap gsmproject.com Context Culture Dubai. Culturally. • Experiencing unprecedented growth • Continued international collaboration • Host to a series of initiatives fostering creativity gsmproject.com Strategy Site Wide Think Big. And Very Very Small. • First consultant to be appointed • Masterplan review afer detailed site visits • Generate standards and approaches for subsequent pavilions • Unearth and manage undefned parameters - Site wide content distribution - Site branding vs pavilion branding - Site lighting vs pavilion lighting - Site landscaping vs pavilion landscaping gsmproject.com Strategy Research & Content Think Real. Think Time. • Focus on accuracy • Remain mindful of historical scope • Obtain client sign-of in near real-time gsmproject.com Strategy Architecture Think House. Think Artefact. • Heritage architecture is of prime importance • Houses are part of the story - not just the container • Celebrate the architecture - it infuences how the story is told • Approach modifcations with as minimal an impact as possible gsmproject.com Strategy Design Think Old. Think New. • Defne a unifed front of house design approach • Create a strong distinction between old and new • Use contrast as a driving strategy across all interventions • Source and use contemporary materials and technologies gsmproject.com Strategy General Think. Think. Think Again. • Iterative processes • Embed fexibility in the process • Make the unexpected part of the plan / budget gsmproject.com Dubai Creek - Birth of a City Overview gsmproject.com Dubai Creek - Birth of a City Content & Design One Story. One Journey. gsmproject.com Dubai Creek - Birth of a City Design gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com Perfume House Overview gsmproject.com Perfume House Content & Design One Story. Many Journeys. gsmproject.com Perfume House Design gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com gsmproject.com Questions and Answers Thank you. Jason Shatilla Senior Creative Director +971 54 404 7749 [email protected] gsmproject.com.