FY17 Cooperative Partnership Opportunities To sign up, visit: traveliowa.com/coop This is a unique opportunity to promote your destination The digital world continues to expand and diversify and so does the variety of advertising opportunities. As described in this packet, the Cooperative Partnership Program now includes digital billboards, multi-page print, music management platforms, Google Ad Words, travel websites and much more. The Program continues to embrace new opportunities while maintaining a presence in traditional favorites. The Iowa Tourism Office annually invests more than $500,000 in the Cooperative Partnership Program, negotiating the purchase of large advertising buys and then selling that space back to our tourism partners at a cost far more affordably than what they could purchase directly. In addition, the Cooperative Partnership Program allows the Iowa Tourism Office to diversify its audience and gives the industry a range of advertising choices. The program is truly a public/private partnership that extends the reach of Iowa’s travel message and gives the tourism industry a chance to be a part of Iowa’s broader marketing efforts. Print ads for the Cooperative Partnership Program feature a high-resolution photo from the partner, website, phone number and a reader description. Digital and out-of-home ads vary based on the platform. Partners have the opportunity to proof all ads before they go to print or go live online. To sign up, visit: traveliowa.com/coop If you have questions or comments about the program, please contact: Shawna Lode | Iowa Tourism Office This is a vacation 515.725.3090 | [email protected] twist you didn’t see coming. Iowa’s full of classic vacation activities your family will love, like thrilling King’s Pointe Waterpark Resort that’s located on the shores of scenic Storm Lake. But what CO-OP TASK FORCE you may not know is we’re also home to offbeat activities your family will never forget, like hot air ballooning in Indianola where you can see for 30 miles on a clear day. Or even cruising down historic Snake Alley, what Ripley’s Believe It or Not has Thank you to these individuals who volunteered to help craft the called “the crookedest street in the world.” Iowa’s full of twists you won’t see coming – and is home to destinations your family will talk about long after you’ve left. FY17 Cooperative Partnership Program: Discover trip ideas with a twist at TRAVELIOWA.COM. Leah Allen, Quad Cities Waterfront Convention Center & Isle Casino Hotel Bettendorf Rachel Bolduc, Greater Des Moines Convention & Visitors Bureau BOONE CLEAR LAKE / MASON CITY Trains. Trails. Treasures. Boone County boasts Experience music history unlike any other at the a variety of attractions and activities for all Surf Ballroom and Music Man Square. Then put on Kathy Fiscus, Council Bluffs Convention & Visitors Bureau ages. Bike the High Trestle Trail Bridge, ride your walking shoes and explore famous Frank Lloyd the Boone & Scenic Valley Railroad, or float the Wright architecture and magnificent art, sculptures river at Seven Oaks. Plus enjoy our irresistible and gardens. And, of course, a trip to Clear Lake local dining and great shopping! and Mason City just wouldn’t be complete without enjoying a delightful day on Clear Lake. Bob Haines, Iowa State Fair visitboonecounty.com | 800.266.6312 travelnorthiowa.com | 800.423.5724 Beth Keeney, Waterloo Convention & Visitors Bureau DES MOINES IOWA STATE FAIR Catch a blockbuster musical at the Civic Attracting millions, the Iowa State Fair is Center. One of the top farmers’ markets in the the state’s largest single event to salute nation. Boutique shopping in the East Village. the best in entertainment, agriculture, Jill Vandevoort, Pella Convention & Visitors Bureau A world-famous sculpture park. Catch local industry and achievement. Proudly, Midwest brews. Live music. Fine dining. Catch a love Living magazine named the fair one of the for Des Moines. “Top 30 Things Every Midwesterner Should Experience.” August 11 –21, 2016 catchdesmoines.com | 800.451.2625 iowastatefair.org | 800.545.FAIR OKOBOJI PELLA With abundant water recreation activities like Stuck in a vacation rut? Go somewhere that’s fun boating, fishing and parasailing, our vast for the whole family! Visit Pella, America’s Dutch trails system, Arnolds Park Amusement Park, Treasure. From the Tulip Festival to the hot air golf courses, museums, shopping, unique balloon festival, outdoor adventures at Lake Red dining and more, it’s no wonder we’re called Rock, Dutch working windmills or a visit with Wyatt Iowa’s #1 Vacation Destination! Make plans Earp. You can do it all during a weekend in Pella! to bring the whole family to Okoboji, where visitpella.com | 888.746.3882 memories are waiting to happen! vacationokoboji.com | 800.270.2574 The Iowa Travel Guide Iowa’s official travel publication Attract Travelers to Your Destination by Placing an Ad in the Iowa Travel Guide • In 2017, the Iowa Tourism Office will distribute approximately 125,000 printed Travel Guides. These requests are qualified leads from those considering or planning to travel Iowa. • The Iowa Travel Guide comes in both printed and electronic versions, giving travelers more ways to explore Iowa. • The printed Iowa Travel Guide is available at no charge to travelers who request it by phone, online or at Welcome Centers across Iowa that serve more than 500,000 travelers each year. • The Digital Iowa Travel Guide is a virtual magazine at traveliowa.com, with direct links from your ad to your website. • The Iowa Travel Guide is supported through a multi-media campaign. Get Your Destination Photo-Ready! The Iowa Travel Guide includes more than 100 color photos to inspire travelers. This gives your business the opportunity to be seen as one of Iowa’s featured destinations. Simply purchase a spot and provide us with a photo. • Photos must be a minimum of eight inches wide and 300 dpi. • Images will be used in the destination’s travel area. • The name of the location, website and a photographer credit will be listed with each photo. • In the digital guide, the photo and website will be live links to your website. • The Iowa Tourism Office reserves the right to decline the use of any photo based on photo quality, content or geographic diversity. NEW! Event Listings in the Iowa Travel Guide TRAVEL GUIDE AD RATES Give your event a boost with a new Event Listing section in the Iowa Travel Guide. 1/6 page vertical 2.25” x 4.5”: $900 1/3 page square 4.625” x 4.5”: $1,800 • Each listing will contain the event name, city, event dates, 25 word description and a website. 1/2 page horizontal 7” x 4.5”: $2,650 Full page 8” x 10.5”: $5,250 • The section is limited to 80 events. (Include a .125” bleed / 7.5” x 10” live area) • The events must take place between April 1, 2017, and March 31, 2018. Inside front or back full page: $7,500 Photo (only with ad purchase): $300 • The Iowa Tourism Office reserves the right to decline the use of any event based on Event: $150 per event content or geographic diversity. Space reservations due September 1, 2016 Artwork due September 30, 2016 To sign up, visit: traveliowa.com/coop traveliowa.com Iowa’s Official Travel Website To sign up, visit: traveliowa.com/coop FREE Listings In 2015, more than 1.3 million people used traveliowa.com to inspire their travel planning. The traveliowa.com website is a traveler’s first stop to learn about the thousands of attractions, museums, shops, galleries, hotels, restaurants, campgrounds, parks and events in Iowa. Listings may include information, photos, video and direct links to your website. The Iowa Tourism Office also packages these listings together into trip itineraries, travel themes and inspirational content pages. Share your information with us! We can only promote what we know about, so make sure we’re informed about the unique aspects of your community or business. It’s all FREE! Go to traveliowa.com and find “Submit A Listing” or “Submit An Event” at the bottom of each web page. Sponsored Listings Ads Within traveliowa.com Email Marketing Destinations that want to return at the top Have your ads appear among listings when Put your brand in the inbox of consumers who’ve of traveliowa.com searches should consider consumers conduct a search on traveliowa.com. already expressed interest in Iowa by taking sponsoring their listing. advantage of the email database of the Iowa • You will design the ad. • Available for the top four spaces on Tourism Office. Partners have the opportunity attraction and lodging searches. • Each ad will click through to your website. to purchase ad space in Travel Iowa’s monthly • Limited to five partners. consumer email. The current database has • Sponsored listings will rotate with a more than 24,000 names and is growing. The maximum of 12 partners in the four • A one-year commitment from July 1, 2016, to available spaces. June 30, 2017. average open rate is 25 percent. Only one space available per month. • The sponsored listing will click through to Cost: your traveliowa.com listing or city page. $2,500 Cost: The sponsors must already have listings $500 per monthly issue in the available search or be applicable to the search. Leads From traveliowa.com Give your business a boost by creating a database Blog • The sponsorship is a one-year commitment of direct leads! Through the traveliowa.com The Travel Iowa Blog is a great new way to from July 1, 2016, to June 30, 2017. leads program, you will have your own opt-in on promote your destination.