2021 ARTIST PROSPECTUS The 2021 Cherry Creek Arts Festival will take place over Labor Day weekend, September 4, 5, 6, 2021 on the outdoor area west of the Cherry Creek Shopping Center in Denver, Colorado. The three-day event gives patrons the rare and special opportunity to meet and purchase art from exhibiting artists. Our goal is to provide the public and our selected exhibitors an experience of unparalleled quality. Proceeds from the Arts Festival help CherryArts to fulfill its year-round art education and outreach mission through programs that provide access to the arts for schools in Colorado. View our innovative mobile education programs here: cherryarts.org/education Mission Statement CherryArts is a 501(c)(3) not-for-profit organization whose mission is to provide access to art experiences and support arts education in Colorado. Important Dates: Friday, April 16, 2021: Deadline to accept invitation to participate, return a signed 2021 exhibitor contract and remit booth fee. Friday, May 28, 2021: Last day to cancel participation in 2021 show and still receive 90% booth fee refund. COVID-19: If the event is canceled due to COVID-19 shutdowns enforced by local/federal leadership, CherryArts will work with artists to issue refunds and/or options for the following year’s exhibition. Artists must sign a Social Contract prior to exhibiting at the event that ensures they will comply with all safety measures set forth by the Colorado Department of Public Health and Environment to ensure the health and wellbeing of the artists, patrons, volunteers, vendors, the general public, etc. Cherry Creek Arts Festival Saturday, September 4 10am – 8pm Sunday, September 5 10am – 8pm Monday, September 6 10am – 6pm FAST FACTS Location: Denver’s Cherry Creek Shopping Center - west outdoor area of the shopping center Email: [email protected] Web Address: www.CherryArts.org Mailing Address: 2 Steele Street, B-100, Denver, CO 80206 Average Sales: 2019 Artist Survey reports $15,600 in sales per artist Electricity: A limited amount of electricity is provided in designated areas, artist will be able to purchase this on a first-come first served basis Security: 24 Hour Load-In: Access booth directly with vehicle Attendance: Previous year’s 150,000 General Organizational Info The primary focus of the event is the juried exhibition of gallery-quality fine art and fine craft. Additionally, the Arts Festival offers an online art auction, artist demonstrations, extensive educational art activities for children and adults, live performances, special curated exhibitions and high-quality outdoor food vending. CherryArts is a tax-exempt, art services organization and all proceeds are used to produce the annual Cherry Creek Arts Festival, to present educational art programs throughout the year, and to assist other related non-profit activities. COVID-19 CherryArts will continue to monitor the city of Denver and the state of Colorado’s public health and safety requirements leading up to the postponed event. The current guidelines from the Colorado Department of Public Health and Environment require events to limit capacity for attendees and contact trace. This will require timed, gated entry. Attendance The Cherry Creek Arts Festival’s attendance is approximately 150,000 persons each year. Marketing is directed toward a diverse audience of individuals likely to be interested in the visual arts. While the majority of the audience is from the metropolitan Denver area, a significant and increasing number of art patrons from around the nation attend. Jury Process Due to Covid-19, artists who were juried into the 2020 Cherry Creek Arts Festival were invited to exhibit at the 2021 event, CherryArts did not have an application/jury process this year. Artist Awards Prize money and an invitation to exhibit the following year jury-exempt are available for artistic award winners. The three jurors who are not exhibitors serve as judges. Artistic Awards are determined by consensus. Artistic excellence is the criteria for selecting the awards. Awards will be presented at the annual Artists Awards Celebration. Booth Space Upon acceptance into the show, artists may purchase a row, corner or double booth. These will be sold on a first-come, first served basis. Each exhibitor will be provided a space measuring 10ʹ deep by 10ʹ wide. Artists are to provide their own display booth, racks and/or tables in order to display their work in an outdoor environment. Booth Fee: 10’ x 10’ space $850 for a Row; $975 for a Corner; $350 for Emerging Artist Program. Also, there are a limited number of double booths available for $1900. (All fees subject to Board approval.) Artists are to provide tent structures of professional-grade, that are properly weighted with at least 50 pounds on each tent leg. Sales Artists retain all revenue from the sale of their work with no commission on sales due to the Arts Festival. Collaborative Work / Multiple Applications Artists must submit separate applications, unless applying as a team. If artists are accepted as a team they may only exhibit the collaborative work they were accepted for. Artists wishing to exhibit work produced in more than one media category must submit a separate application for each media. Only one application may be submitted per body of work represented. Multiple applications must represent either work in different media categories or distinctly separate bodies of work within one category. No advantage is gained by submitting multiple applications for the same body of work in multiple categories. Booth Fees / Acceptance of Offer to Exhibit An artist who is selected by the jury and accepts the invitation to exhibit, must return the signed contract and booth fee ($850 for a regular booth and $975 for a corner booth; $1900 for double booth; $350 for the Emerging Artist Program) to the Arts Festival by Friday, April 16, 2021. Failure to respond by the deadline may result in revocation of the invitation and immediate invitation of an alternate from the waiting list. Payment Plans are available for artists on an as needed basis, please contact CherryArts for more information. RULES OF THE SHOW 1. All work must be original, handcrafted work. Artist guarantees the accuracy of the description of the works presented and the authenticity of the work as the creation of their own hands. 2. Work done by a production studio is not acceptable. All work must be designed and executed by the accepted artist. 3. No more than two artists may collaborate on work. Both must be included on and sign the application. Both must be present at the Arts Festival. 4. Artists must be present with their work for the entire three days of the Arts Festival. Representatives may not attend in place of the artist. The Arts Festival requires photo identification at check-in to ensure compliance. 5. Artists may only show work in the discipline selected by the Jury. All work exhibited must be of the quality, category and body of work of that shown in the images juried. 6. Absolutely no reproductions are allowed (see special notes per media category). 7. Artwork produced with commercially acquired casts, molds, prefabricated forms, studio volume production or other commercial methods will not be permitted. 8. Evolving Artwork: The CCAF allows for a small portion (no more than 15%) of ‘new work’ as a gesture to allow artists to keep evolving into other bodies of work. In order to respect the decisions of the jury, here are the rules for an artist that would like to participate: new work may only make up 15% of the exhibit space; the work must be within the same discipline as the work juried into the show; and the ‘new work’ must be original, handcrafted work. The goal of this new program is to allow artists to continue to grow and change while maintaining the high artistic standards of the show jury process. If you have any questions or concerns please contact us at [email protected]. MEDIA CATEGORIES Media categories are used by the Arts Festival as a tool for organizing artists’ images into logical, related groups for the jury’s review. While a balanced show that equitably showcases both works of fine art and fine craft as well as diversity among media is a principal Arts Festival objective, the Arts Festival establishes no quota or entitlement by media category. Ceramics: All original clay and porcelain work other than jewelry is accepted in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed. Digital Art: This category includes any original work for which the original image, or the manipulation of other source material, was executed by the artist using a computer. Artwork must be in signed and numbered limited editions, on archival quality materials. Traditional photographs taken through a digital media should apply in the photography category. Drawing: Works created using dry media including chalk, charcoal, pastels, pencil, wax crayon, etc. or from the fluid medium of inks and washes applied by pen or brush are to be entered in this category. Fiber: All work crafted from fibers including basketry, embroidery, weaving, leatherwork, tapestry and papermaking. This can be wearable or non-wearable. No machine tooling, machine-screened patterns or other forms of mass production are permitted. No factory produced wearable items, regardless of additional modification or enhancement by the artist, may be exhibited. Glass: No forms of mass production are permitted. Jewelry: All jewelry whether the work is produced from metal, glass, clay, fiber, paper, plastic or other materials must be entered in this category. No commercial casts, molds or production studio work is allowed. Metalworks: Includes all non-sculptural, non-jewelry works crafted from metals.