ITB BERLIN TRAVEL AND TOURISM DECLARATION Composed at ITB Berlin NOW March 2021 Foreword A warm Hello from Berlin, Although the live part of ITB Berlin NOW is now over, we are continuously working Ladies and Gentlemen, with all our passion to remain the World’s Leading Travel Trade Show®. Our motivation Never before has our industry had to is to keep the worldwide B2B travel commu- overcome such enormous challenges. nity connected. With the ITB Berlin Travel And never before has politics been more and Tourism Declaration we are giving the important than it is today. What policy industry a public voice. This initiative once decisions do the CEOs of the world‘s again reflects the impact and relevance of largest travel and tourism companies the travel industry. Read why. recommend? We asked our ITB Berlin NOW Convention speakers. Their answers provide Martin Ecknig guidance and motivation for what needs to CEO Messe Berlin be done. You can look forward to reading them! Yours Prof. Dr. Roland Conrady Scientific Director ITB Berlin Convention Read more about the power of the travel industry THE POWER OF THE GLOBAL TRAVEL INDUSTRY Travel & Tourism is one of the leading drivers of job creation across the world 1 in 10 330 m 2.9 m jobs of the planet around the world in Germany more than the automotive industry or engineering (source: WTTC 2021, reference year 2019 & BTW study 2012 Development Factor Tourism) Travel & Tourism’s direct & indirect impact US$ 8.9 tn US$ 1.7tn US$ 948 bn contribution to global visitor exports capital investment GDP (10.3%) 6.8% 28.3% 4.3% of all of all of global investment exports services exports (source: wttc.org) International tourist arrivals and tourism receipts (2019) 1.46 bn US$ 1.48 tn international tourist international tourism arrivals revenue (source: UNWTO) Travel by Germans to developing and emerging markets ›11 m 13.5 bn ~ 7 bn tourists from average total direct contribution to GDP Germany annually expenditures 15 tourists = 1 job 740,000 from Germany in destination jobs created by German tourists (source: BTW study 2012 Development Factor Tourism) Over two thirds plan private trips in 2021 There is good reason for optimism in 2021: 69% 69% 74% According to a study of travel behaviour and travel plans in Germany, the US and China, in 2021 around 70 per cent of respondents are planning to travel or GER USA CHN intend to plan a trip soon. (source: Statista 2021, primary data collection) Topic Question „ What must policy-makers now do for the tourism industry? Answers from the global travel industry‘s leading decision-makers. Decision-Makers Accommodation Portals Cruises Patrick Andrae, CEO, HomeToGo Lisa Lutoff-Perlo, President & CEO, Nathan Blecharczyk, Co-Founder, Airbnb, Celebrity Cruises CSO & Chairman, Airbnb China Wybcke Meier, CEO, TUI Cruises Harry Sommer, President & CEO, NCL Airlines Pierfrancesco Vago, Chairman, MSC Cruises & Global Chairman of Cruise Lines International Ed Bastian, CEO, Delta Association (CLIA) Jens Bischof, Chairman of the Management Board & CEO, Eurowings Hospitality Industry Sir Tim Clark, President, Emirates Harry Hohmeister, Member of the Executive Board Satya Anand, President for Europe, EMEA, & CCO Passenger Airlines, Lufthansa Marriott International Ben Smith, CEO, Air France KLM Markus Bernhardt, CEO, Deutsche Hospitality Eddie Wilson, CEO, Ryanair Mark S. Hoplamazian, President & CEO, Hyatt Stefan Leser, CEO, Langham Hospitality Group Airports Madhu Rajesh, CEO, Sustainable Hospitality Alliance Kadri Samsunlu, CEO, International Airport Istanbul Online Travel Agencies Associations Glenn Fogel, CEO, Booking.com Christoph Carnier, President, German Business Deep Kalra, CEO, MakeMyTrip.com Travel Association, VDR Stephen Kaufer, President & CEO, Tripadvisor Norbert Fiebig, President, German Travel Damian Scokin, CEO, Despegar Association (DRV) Gloria Guevara Manzo, President & CEO, WTTC Tour Operators Stephanie M. Jones, Founder & CEO, National Blacks, part of the Travel & Tourism Collaborative Sören Hartmann, CEO, DER Touristik Group Phyllis Mwangi, National Coordinator of SheTrades, Friedrich Joussen, CEO, TUI Kenya Travel Services Carriers Dan Richards, CEO, Global Rescue Dara Khosrowshahi, CEO, Uber Travel Technology Providers Olga Heuser, Founder & CEO Dialogshift Sean Menke, CEO, Sabre Andy Owen-Jones, CEO & Co-founder, bd4travel Statements Accommodation Portals Patrick Andrae, CEO, HomeToGo Nathan Blecharczyk, Co-Founder, Airbnb, CSO & Chairman, Airbnb China “…vacation rentals should be green- lighted first as they are the safest accommodation option. …give travelers “ … this is an important time to put into and the industry time to plan according- place clear, fair, balanced rules around ly in the months ahead.“ how homesharing can be done both to help consumer demand, but also to make sure that ordinary people can participate in the industry of tourism.” Airlines Ed Bastian, CEO, Delta Jens Bischof, Chairman of the Management Board & CEO, Eurowings “ … one of the most pressing issues we face collectively in this world is sustaina- bility. … I would ensure that the mea- “ … I think we should reacknowledge sures that are being discussed for the the value of the air travel industry by airline industry create incentives … to … connecting people, cultures and eco- invest in a sustainable future” nomies. … instead of sending people in general quarantine, I would say that effective testing concepts and of course also the eligibility of travel has to be digitally captured … “ Statements Sir Tim Clark, President, Emirates Harry Hohmeister, Member of the Exe- cutive Board & CCO Passenger Airlines, Lufthansa “ … I‘m still surprised at a number of governments that don‘t recognize the potency of leisure and the multiplier effect of that on their economies. … “ … I really would do my utmost to the regulators, the policymakers have put a framework into the environment got to facilitate that.” that we really would be able to invest into the future for a better and more sustainable world and activity.” Ben Smith, CEO, Air France KLM Eddie Wilson, CEO, Ryanair “ … I‘m looking for harmonization, coordination, consistency in terms of health requirements, not only in the E.U., around the world.” “ … That greatest thing that has happe- ned in Europe over the last 20 years has been deregulation. … we need to keep that and remain competitive …” Airports “We are still very far from effective and wider internationally agreed and recognised coordination from vaccines Kadri Samsunlu, to testing. Our efforts should … include CEO, International the establishment of vaccination and Airport Istanbul testing certificates for travel purposes that can be adopted at the national level. … we need to end mandatory quarantine measures before summer holidays.” Associations Statements Christoph Carnier, President, German Business Travel Association, VDR Gloria Guevara Manzo, President & CEO, WTTC “ … ensure travelers safety with clear rules for the suppliers as well for the travellers. Having digital solutions, which really supports everything at its best.” “ … implement the best mobility, international mobility protocols so that we can have a seamless and safe expe- Norbert Fiebig, rience and resume international travel. President, German … offer common standards, common Travel approach and clear rules … including testing, wear the masks, the vaccination and all the solutions that are needed combined.” “We need an internationally recognized digital vaccination certificate. And for those who could not get been vaccina- Stephanie M. Jones, ted, a conclusive and consistent testing Founder & CEO, National Blacks, part procedure to enable safe travel for all of the Travel & Tourism again as soon as reasonably possible.” Collaborative Phyllis Mwangi, National Coordinator “As legislator for the day, I would intro- of SheTrades, Kenya duce legislation for the Travel & Tourism Equity Act. The Travel & Tourism Equity Office will ensure that diversity, inclu- sion and equitable opportunities are created and available for Black, Native “… I would develop and implement Indian, Hispanic, Asian, LGBTQ and policies to protect our natural resources, physically-challenged workers and small look into developing polices that would minority businesses. This will help involve the local communities in the ensure their growth and sustainability product development to encourage in the industry.” inclusivity and ownership and consider a gender rule when it comes to tourism leadership positions thus addressing gender inequality.” Carriers Statements Dara Khosrowshahi, “ … safety is number one. So from CEO, Uber my standpoint, focus on vaccinati- ons and expanding the vaccinati- ons as quickly as possible.” Cruises Lisa Lutoff-Perlo, Wybcke Meier, President & CEO, CEO, TUI Cruises Celebrity Cruises “Be prepared. I think we all learned that “ … looking for other ways to make this caught us by surprise. We can‘t let travel possible and not just locking it that happen in the future. The future down. And that can be a test, that can needs to look different.” be vaccination.” Harry Sommer, Pierfrancesco Vago, President & CEO, NCL Chairman, MSC Cruises & Global Chairman of Cruise Lines International Association (CLIA) “ … restoring confidence and reducing ” … I … would ensure that we would fear are really, really important. And have the vaccine, that we would have I think a collaborative approach with the right quantities and the supply chain perhaps slightly more uniform standards insured . … I would ensure … green