November 2014 2014 International Conference Awards Feature Certified Advancement Practitioner Training Our First Ambassador FEATURED ARTICLES The Changed Face of Crisis Communications Sam Elam The Science of Viral Content Strategy Cameron Pegg Creating a High Performance Leadership Culture Jeremy Carter How do we Solve a Problem like Generation Y? Harmonie Farrow Five Lessons in Campaign Management Brian Bowamn WE CONSULT, CREATE & PRODUCE VIDEOS FOR EDUCATION Producing compelling, fast-paced content through the eyes of entertainment with our primary focus on the youth market. (Education Packages start from $5,000) WWW.DEPARTMENTOFTHEFUTURE.COM.AU [email protected] CONTACT US: +613 9822 6451 2 EDUCATE PLUS Contents 03 The Board 2014 04 From the Chair 06-7 From the CEO 08-12 Conference 2014 14-15 Gala Event 16-17 Educate Plus Ambassador Program 18-19 Creating Leadership Culture 20-21 How do we solve the problem of Gen Y 23 Breakfast Blitz 24-29 Awards for Excellence 2014 30-33 Feature Awards 34-35 The Science of Viral Content Strategy 37-38 Five Lessons in Campaign 40-41 The Changed Face Of Crisis Communications 43 Certified Advancement Practitioner Training 45 Honouring our Fellows 46 Upcoming Chapter Conferences 47-48 Our Members Publication of Educate Plus ABN 48294772460 Enquiries: Georgina Gain, Marketing & Communications Manager, Educate Plus T +61 2 9489 0085 [email protected] www.educateplus.edu.au Cover Photo: International Conference Committee at the Conference Gala Dinner All Conference Photos by Photo Hendriks www.photohendriks.com.au Layout by Relax Design www.relaxdesign.com.au Printed by Lindsay Yates Group www.lyg.net.au All conference photos credited to Photo Hendriks FACE2FACE Nov 2014 1 Experience c unts. We have been working with schools for over 45 years to deliver creative print and design solutions. Yearbooks Magazines Business Cards Variable Data Diaries Newsletters Certificates Colour Correction Prospectus History Books Logos & Branding Apps and E-Books Brochures Letterheads Graphic Design Augmented Reality Call 08 8124 0000 to discover how we can help with your printing and design needs. [email protected] 2-14 Paul Street, St Marys SA 5042 www.openbookhowden.com.au openbookhowden 2 EDUCATE PLUS FACE2FACE Nov 2014 2 17290 Educate Plus Experience Board 2014 Our appreciation goes to those members who c unts. served on the Educate Plus Board in 2014 Your Educate Plus We have been working with schools Support Team Pictured from top left: for over 45 years to deliver creative Patrick Kelly F.Edplus Chairman print and design solutions. Business Development Manager at St Patrick’s Technical College, SA John Collins F.Edplus Vice Chair & Treasurer & QLD Chapter President Director of Marketing & Community Relations at Nambour Christian College, QLD Mandy McFarland F.Edplus Chair of Marketing Committee & WA Chapter President Director of School Development at Pictured left to right: St Hilda’s Anglican School for Girls, WA Neil McWhannell JP GAICD Bruce Perry F.Edplus Educate Plus CEO Chair of Professional Development Michelle Strawbridge Committee & NSW/ACT President Finance Manager Registrar at St Andrew’s Cathedral School, NSW Georgina Gain Educate Plus Marketing & Di Lawrence F.Edplus Communications Manager, Yearbooks Magazines Business Cards Variable Data Minutes Secretary & International Conference Outgoing Educate Plus Chair Manager & NSW/ACT, WA, SA/NT Diaries Newsletters Certificates Colour Correction Director of Development Chapter Administrative Support Prospectus History Books Logos & Branding Apps and E-Books & Community Relations at Brigidine College St Ives, NSW Cathie Vickers-Willis Brochures Letterheads Graphic Design Augmented Reality Victoria/Tasmania Chapter Maria Mercuri F.Edplus Administrative Support Officer VIC/TAS Chapter President Mimi Louie Manager, Development and Administration & Marketing Advancement at Methodist Assistant Ladies’ College VIC Sara Ussher Sharee Kinnaird F.Edplus Queensland Chapter SA/NT Chapter President Administrative Support Officer Director of tatu, SA Jennifer Chou Chris Klaassen F.Edplus New Zealand Chapter Call 08 8124 0000 to discover NZ Chapter President Administrative Support Officer Consultant at Sacred Heart College, NZ how we can help with your Neil McWhannell JP GAICD printing and design needs. CEO Educate Plus [email protected] 2-14 Paul Street, St Marys SA 5042 www.openbookhowden.com.au openbookhowden FACE2FACE Nov 2014 3 17290 FROM THE CHAIR As advancement professionals we are in the business of storytelling every day. No matter which of the four pillars of advancement we work in, we cannot help but be story tellers if we are to be successful. Of course, the storytelling I refer to would not breach the Educate Plus Codes of Conduct or Ethics, but rather it is storytelling that relates to others that defines our institutions or particular projects in which we are involved. At this year’s International Conference we were fortunate to hear some pretty amazing stories from some wonderful storytellers. Brian Bowman, visiting our shores from Canada, gave us the story of raising $400million over seven years for the development of the Trades & Technology Complex at SAIT Polytechnic in Calgary. That campaign spanned the Global Financial Crisis, with the largest personal gift of $15 million coming at the height of the economic meltdown. Without a compelling story, a campaign of that magnitude simply doesn’t happen. Rebecca Bernstein from the University of Buffalo gave us her insights to the newest storytelling medium – the #hashtag. Whether relating the story of her university’s latest American pro-football draftee or the virality of the ALS/MND Ice Bucket Challenge, Rebecca’s presentation reminded us that, in the electronic era, the way we tell our stories can be as vital as the story itself. Our new Educate Plus Ambassador, Duncan Armstrong’s story of sporting success on the Olympic stage is one of great inspiration. His ability to translate a very personal story into one of a message of motivation to carry with us throughout the conference was amazing. And the truly inspiring story from New Zealand, brought to us by Pat Snedden of the Manaiakalani Educational Trust, tells us that sometimes the best stories are lived out in the most unlikely the great places and brought to reality by the will and determination to achieve an outcome where many think it impossible. skills These, of course, are just some of the multitude of stories that were shared by many hundreds of our members and associates over the course of the International Conference. of our At Educate Plus, we are part of a pretty amazing story right now. On the back of our largest ever International Conference, record levels of membership and the successful launch of accredited training programs, our organisation is well placed to offer unprecedented levels profession of professional development and services to members in the years ahead. As I mentioned over the course of our conference last month, I’m not sure that, when a small number of fundraising practitioners working in the education sector started gathering in Melbourne almost 30 years ago, any of them could have foreseen that they were presiding over the genesis of the vibrant, diverse and mature organisation Educate Plus has become in 2014. I encourage you to be an active part of this continuing story. Your own sharing of experiences and expertise among members at Chapter professional development and networking opportunities adds depth and complexity to our collective story. By your storytelling you contribute to the growth of our profession and provide your colleagues with the motivation to achieve great things for the education sector and its beneficiaries, across Australia and New Zealand. I look forward to hearing your stories through Educate Plus over the coming years. Patrick Kelly F.Edplus Chairman 4 EDUCATE PLUS Save THE DATE! Upcoming Chapter Conferences We are delighted to announce that planning is already underway for the 2015 Chapter Conferences! Chapter Dates Venue NSW/ACT 5 & 6 August Loreto Normanhurst, Northern Sydney WA 27 & 28 May Harry Perkins Institute of Medical Research, Nedlands NZ 13 & 14 August Christchurch SA/NT 18 & 19 June Novotel, Barossa QLD 16 & 17 July QT Hotel, Gold Coast VIC/TAS 14 & 15 September Wesley College, St Kilda, Melbourne For further information on these or any other Educate Plus events please contact [email protected] DOES YOUR CHURCH, SCHOOL OR AGED CARE FACILITY NEED LEGAL ADVICE? Josephine Heesh has advised many not-for-profits with litigation, many not-for-profits, including mediation and alternative dispute indigenous groups. resolution, with the media attention that some cases attract. Our not-for-profit team has vast experience providing not-for- Josephine has advised many of profits with the entire suite of our not-for-profit clients on legal services, including advice on governance and helped them contracts, property transactions, incorporate or restructure their investments, joint ventures, internal operations to be better employment law, litigation, equipped for the years ahead. intellectual property and corporate If you have a legal problem give governance. us a call for an initial free consult Our not-for-profit team has assisted by phone to see if we can help. CARROLL & O’DEA Josephine Heesh is a Senior Associate at Carroll & O’Dea 1800 816 559 who is experienced in providing schools and not-for-profit NOT-FOR-PROFIT EXPERTISE www.codea.com.au