Duluth-Superior Area Transit Vision - 1998 Table of Contents I. Introduction............................................................................................................................ 1-1 II. DTA Mission, Goals, Objectives and Standards ................................................................... 2-1 III. Demographic and Socio-Economic Characteristics .............................................................. 3-1 IV. DTA Financial and Capital Summary ................................................................................... 4-1 V. DTA System Analysis............................................................................................................ 5-1 • Ridership Fixed Route System ................................................................................ 5-10 • Route Profiles .......................................................................................................... 5-21 VI. Transit Model Summary........................................................................................................ 6-1 VII. Marketing Plan ..................................................................................................................... 7-1 • Introduction................................................................................................................ 7-1 • Market Situation ........................................................................................................ 7-1 • Product Situation........................................................................................................ 7-5 • Social Issues and Attitudes Affecting Transit.......................................................... 7-12 • Situation Analysis: Market Profile Data................................................................. 7-14 • SWOT and Issue Analysis ....................................................................................... 7-21 • Transit Vision Marketing Goals and Objectives...................................................... 7-26 • Target Market Segmentation ................................................................................... 7-28 • Evaluation and Controls........................................................................................... 7-68 • Conclusion ............................................................................................................... 7-69 VIII. Intelligent Transportation Systems (ITS) and Public Transit ............................................. 8-1 • Advanced Public Transportation Systems (APTS).................................................... 8-1 • Transit Management Systems.................................................................................... 8-1 • Traveler Information System ..................................................................................... 8-4 • Electronic Fare Payment (EFP) Systems ................................................................... 8-5 • Benefits of ITS........................................................................................................... 8-5 • ITS and the DTA........................................................................................................ 8-8 • Conclusion ................................................................................................................. 8-9 IX. Land Use and Transportation Demand Management ............................................................ 9-1 • The Problem............................................................................................................... 9-1 • Charges Needed ......................................................................................................... 9-3 • Mixed Land Uses Support Transit, Walking, and Bicycling..................................... 9-6 • Environments Designed for People Encourage Transit Use ................................... 9-10 • Benefits of Implementing Transit and Pedestrian Friendly Communities .............. 9-18 • Linking Types and Levels of Transit Service to Land Use Patterns ....................... 9-19 • Conclusion ............................................................................................................... 9-21 X. Recommendations................................................................................................................ 10-1 • Customer Service Improvements............................................................................. 10-1 • Marketing................................................................................................................. 10-9 • Marketing Research ............................................................................................... 10-16 • Route Recommendations ....................................................................................... 10-20 Metropolitan Interstate Committee i Vision for Transit List of Figures Figure 4a: DTA Revenue Sources for 1995............................................................................. 4-1 Figure 4b: DTA Expenses for 1995......................................................................................... 4-2 Figure 4c: DTA Funding Sources; 1985-1995 ........................................................................ 4-2 Figure 4d: DTA Farebox Revenues by Total Revenues and Costs ......................................... 4-4 Figure 4e: Percentage of Total Governmental Assistance to DTA ......................................... 4-5 Figure 4f: DTA Financial Projections ..................................................................................... 4-8 Figure 7a: Ridership and Farebox Revenue History................................................................ 7-8 Figure 7b: Rider Age Distribution......................................................................................... 7-15 Figure 7c: Gender of DTA Riders and the Duluth Urbanized Population............................. 7-15 Figure 7d: Income of DTA Riders Compared with Duluth Population................................. 7-16 Figure 7e: How Many Times Last Week Did You Ride the DTA?....................................... 7-16 Figure 7f: What is the Purpose of the Trip?........................................................................... 7-16 Figure 7g: During the Last Year, Has the Bus Service Improved? ....................................... 7-17 Figure 7h: How would you Make This Trip if the Bus Were Not Available? ...................... 7-17 Figure 7i: Do you Normally Have a Car Available for Your Use? ...................................... 7-17 Figure 9a: Transit- and Pedestrian- vs. Auto-Oriented Development ..................................... 9-3 Figure 9b: Mixed Uses Within Buildings Increase Pedestrian Access.................................... 9-8 Figure 9c: Connect Buildings with Walkways ...................................................................... 9-11 Figure 9d: Disconnected Streets ............................................................................................ 9-12 Figure 9e: Interconnected Streets .......................................................................................... 9-12 Figure 9f: Pathways Connect Transit Stops........................................................................... 9-12 Figure 9g: Side and Rear Parking Enhances Pedestrian and Transit Access as well as Accommodating Automobiles .............................................................................. 9-14 Figure 9h: Design Elements Can Minimize Impacts of Parking Structures.......................... 9-15 Metropolitan Interstate Committee ii Vision for Transit List of Tables Table 3a: Duluth Population Changes: 1980-1990................................................................. 3-7 Table 3b: Other Minnesota Community Population Changes ................................................. 3-8 Table 3c: Superior Population Changes: 1980-1990 .............................................................. 3-8 Table 3d: Duluth Populations, Households and Median Household Incomes ...................... 3-13 Table 3e: Other Minnesota Community Populations, Households and Median Household Incomes................................................................................................ 3-14 Table 3f: Superior Populations, Households and Median Household Incomes .................... 3-14 Table 3g: Other Wisconsin Community Populations, Households, and Median Household Incomes................................................................................................ 3-15 Table 3h: Duluth Senior Populations, Seniors Living Alone, and Seniors with No Vehicle 3-18 Table 3i: Other Minnesota Community Senior Populations, Seniors Living Alone and Seniors with No Vehicle ...................................................................................................... 3-19 Table 3j: Superior Senior Populations, Seniors Living Alone, and Seniors with No Vehicle3-20 Table 3k: Other Wisconsin Community Senior Populations, Seniors Living Alone, and Seniors with No Vehicle ...................................................................................................... 3-20 Table 3l: Persons 16 Years of Age and Over in Duluth with Mobility Limitations.............. 3-24 Table 3m: Persons 16 Years of Age and Over in Other Minnesota Communities with Mobility Limitations .............................................................................................................. 3-25 Table 3n: Persons