Shazam /SHəˈzam/ Exclamation: Interjection suggesting something happens automatically or as if by magic 2! 13MM 500+! CAMPAIGNS NEW DOWNLOADS! EVERY MONTH CAMPAIGNS ON! +500 20MM! MILLION DOWNLOADS SHAZAMS ! 6! EVERY DAY CONTINENTS 15 BILLION SHAZAMS! DRIVING THE WORLD’S! AND COUNTING DIGITAL MUSIC +100M! SALES MOBILE MAU USERS © 2014 Shazam Entertainment Source: Shazam internal data and comScore data! 2! HIGHEST RATED APP App Store: Avg Star Rating 6 © 2014 Shazam Entertainment! ! RESPECTED IN THE MUSIC INDUSTRY Over $300 million in digital music sales in 2013, accounting for a large share of all digital music sales worldwide Labels love Shazam Music Artists love Shazam BELOVED MUSIC APP + MUSIC FANS Shazam helps them discover Shazam users love music music they love on their smartphone Ø Growing editorial content, like top Shazam’d charts Ø 35MM tracks library Ø iTunes Radio/Cloud (215 Index) Ø Big partnerships to keep Ø Spotify (136 Index) them connected Apple Siri Ø TuneIn Radio (155 Index) integration, Rdio, Spotify Ø Soundcloud (152 Index) Ø Rdio (287 Index) © 2014 Shazam Entertainment Source: comScore, Media Metrix, May 2014 8! EVOLUTION OF MUSIC CONSUMPTION 2013 GROWTH PHYSICAL UNIT SALES .7 BILLION 13% DIGITAL UNIT SALES 1.3 BILLION 6% STREAMS 118 BILLION 32% PANDORA LISTENING HOURS 16 BILLION 13% Source: Nielsen U.S. Music Year-End Report, 2013 Pandora Investor Relations Presentation, 2014 9! © 2014 Shazam Entertainment! MOBILE IS CHANGING A&R + “If you get radio airplay, but you don’t get Shazams, you don’t have sh*t” + The Chainsmokers, Kongos, SoMo all signed because of Shazam Lorde% Clean%Bandit% 70000" 30000" Australia" 60000" 25000" Australia" Brazil" Brazil" 50000" 20000" Canada" Canada" 40000" France" France" 15000" Axis%Title% Axis%Title% 30000" Germany" Germany" 10000" 20000" Italy" Italy" Japan" Japan" 10000" 5000" Mexico" Mexico" 0" 0" United"KinGdom" United"Kingdom" United"States" United"States" 26/01/2013" 13/02/2013" 03/03/2013" 21/03/2013" 08/04/2013" 26/04/2013" 14/05/2013" 01/06/2013" 19/06/2013" 07/07/2013" 25/07/2013" 12/08/2013" 30/08/2013" 17/09/2013" 05/10/2013" 23/10/2013" 10/11/2013" 28/11/2013" 16/12/2013" 03/01/2014" 21/01/2014" 08/02/2014" 26/02/2014" 16/03/2014" 24/12/2013" 29/12/2013" 23/01/2014" 28/01/2014" 22/02/2014" 27/02/2014" 24/03/2014" 04/12/2013" 09/12/2013" 14/12/2013" 19/12/2013" 03/01/2014" 08/01/2014" 13/01/2014" 18/01/2014" 02/02/2014" 07/02/2014" 12/02/2014" 17/02/2014" 04/03/2014" 09/03/2014" 14/03/2014" 19/03/2014" + Clean Bandit, tracking stronger than Lorde ! 10 © 2014 Shazam Entertainment! ! © 2014 Shazam Entertainment 10000 15000 20000 25000 30000 5000 0 00:00 00:02 00:04 00:06 00:08 00:10 00:12 00:14 00:16 00:18 00:20 00:22 00:24 ! 00:26 00:28 00:30 00:32 00:34 00:36 00:38 00:40 00:42 00:44 00:46 00:48 00:50 00:52 00:54 GRAMMY 2014 00:56 00:58 01:00 01:02 Over 1.1MM Shazams 01:04 01:06 01:08 01:10 01:12 01:14 01:16 01:18 01:20 01:22 01:24 01:26 01:28 01:30 01:32 01:34 01:36 01:38 01:40 01:42 01:44 01:46 01:48 01:50 ENGAGEMENT ENGAGEMENT 01:52 01:54 01:56 01:58 02:00 02:02 02:04 02:06 02:08 02:10 02:12 02:14 02:16 02:18 02:20 02:22 02:24 02:26 02:28 02:30 02:32 02:34 02:36 02:38 02:40 02:42 02:44 02:46 02:48 02:50 02:52 02:54 02:56 02:58 03:00 03:02 03:04 03:06 03:08 03:10 Top 03:12 03:14 03:16 Shazam’d 03:18 5 4 3 2 1 03:20 HUNTER HAYES STONE AGE+NIN QUEENS OFTHE KACEY MUSGRAVES JOHN LEGEND IMAGINE DRAGONS KENDRICK LAMAR+ 03:22 03:24 03:26 03:28 03:30 03:32 Moments 03:34 03:36 03:38 03:40 03:42 03:44 03:46 11 03:48 ! THE SMARTPHONE is changing habits & unearthing a world of possibilities! 35 hours! TV! 42 hours 14 hours! Radio! Mobile 6.5 hours! Online! ➢ 150x per day! 0.3 hours! ➢ 89% of internet browsing! Cinema! © 2014 Shazam Entertainment | Source: Nielsen & Google! 84% of TV viewers use a smartphone or tablet while watching TV 53% of consumers with tablets or smartphones have engaged in mobile- based activity related to what they're watching on TV 20% of audiences on tablets and 13% on smart phones have made a purchase on their device after seeing a product advertised on TV © 2014 Shazam Entertainment | Source: Nielsen, Google, Business Insider! 14! 1 8! A SHAZAM USER’S ATTENTION PATH Passive Attention Active Attention Before the Call-to-Action When the CTA appears in (CTA), the television the spot, interested PASSIVE ACTIVE viewing experience is viewers lean forward and ATTENTION ATTENTION relatively passive for the Shazam the commercial viewing audience. to make a connection with your message. Engaged Attention Extended Attention Once your spot has finished, The most valuable ENGAGED EXTENDED your conversation with the attention is when audience continues, Shazam’ers go back into ATTENTION ATTENTION allowing you to deliver their saved results to once additional content and build again engage. These deeper relationships consumers typically show purchase intent through their desire to learn more. © 2014 Shazam Entertainment! 19! 2 2! Questions .