MONDAY 9 MARCH 2015 • [email protected] • www.thepeninsulaqatar.com • 4455 7741 inside Food processor turns falafel into an easy CAMPUS • SIS students weeknight meal take part in charity event P | 7 P | 4 WHEELS • Kia Sorento is proof that luxury isn’t always measured in dollars P | 6 ENTERTAINMENT • Still Alice: Moving meditation on who we really are P | 8-9 HEALTH • Diabetics can avoid problems with attention to heart risks The catwalk parades at P | 11 Paris Fashion Week and similar events might steal the global media limelight, but TECHNOLOGY street style on the sidelines • As hacking grows, is the real star for a group biometric security of increasingly influential gains momentum fashionista bloggers. P | 12 BLOGGING ABOUT LEARN ARABIC • Learn commonly used Arabic words FASHION and their meanings P | 13 2 PLUS | MONDAY 9 MARCH 2015 COVER STORY For fashion Brazilian style blogger Helena Bordon bloggers, the real show isn’t on the catwalk By Franck Iovene he catwalk parades at Paris Fashion Week and similar events might steal the global media limelight, but street style on the Tsidelines is the real star for a group of increasingly influential fashionista bloggers. These amateur snappers and writers hang on the periphery of the big shows in Paris, Milan, London and New York, and some are making lucrative live- lihoods showcasing innovative looks worn by non- celebrities and non-models who attend. The emphasis is on the affordable and the indi- vidual. And it has struck a chord with the part of the buying public that can’t or won’t splurge on pricey designer duds but still wants to be fashionable. “It’s not really difficult to do, you just need a bit of preparation and that gives an image of accessible fashion, far from the sometimes improbable clothes from the big designers,” said French blogger Benoit Wojtenka who was stalking the Paris Fashion Week for his site bonneguele.fr. Attendees are willing participants in the process, keen to stand out — and to play the role of muse, if only for mouse-clicks. Specialised sites and magazines focusing on fashion have come to depend on these improvised photos to add an unpredictable flair to coverage of European and US fashion weeks. The designers themselves are also drawn to this grassroots coverage to sniff out possible trends and canny mash-ups, creating a cycle in which the street influences fashion which in turn influences the street. American photographer Scott Schuman is one of the blogging pioneers. He became famous though his site “The Sartorialist”, where he posted images of New York people with stand-out looks he spot- ted on the street. Launched in 2005, his blog has soared from 10,000 page views to 12 million in 2012. In 2007, Time magazine named Schuman as one of the 100 most influential people in the world. Another big name, Canadian blogger Tommy Ton, built a reputation around taking snaps of ran- dom, well-dressed people on the go, not posing. His lively, action-filled technique has brought him paid gigs for Style.com, GQ.com and various brands. Fashion blogger Lala Rudge PLUS | MONDAY 9 MARCH 2015 3 Editor of Vogue Japan Anna Dello Russo Fashion writer Miroslava Duma Trying to ‘stand out’ sunglasses and a gene- Andreas Krueger, a photog- ral studied air of having British blogger rapher for a London image con- thrown complex ensembles Susie Lau sultancy, has gone for a niche: together without thinking jewellery. twice. Posted in front of the Arab “It’s a bit like the Cannes film World Institute, one of the Paris festival. There are stars on the Fashion Week venues, he ignored red carpet but also unknowns the clothes on the catwalk and whose only goal is to stand out by focused on the glittering accesso- the way they look,” said Matthias ries on attendees’ fingers, throats Gurtler, the chief editor of the and ears. French magazine Gala. “Even if the big jewellery brands A few dedicated souls, the ones have their own designers, they are who persist in their dress-up, hungry for these photos to inspire have succeeded in being invited their own collections,” the 36-year- to the coveted first row of the old German said as he zoomed in fashion shows, rubbing shoul- on an oriental-style necklace. ders with prominent magazine “People sometimes tell me they editors, actresses, musicians and picked up their jewellery on a trip executives. to Pakistan or Morocco. But there Among them can be found are also jewellery design students Chiara Ferragni, a 27-year-old who come to the shows with their Italian whose online pictures (of creations with the aim of being herself) and musings about fas- photographed and seen by the hion earned her the title of “the brands,” he said. most influential fashion blogger in And what works for accessories the world” by the specialist publi- also works for the clothes, as fas- cation Fashionista. hionistas fluttering around the Ferragni’s site, The Blonde bright lights of the catwalk try Salad, attracts more than a to out-do each other. million visitors a month — a Outfits come in leather, in fea- number that places her up there thers, in black or in multi-colours, alongside traditional publications. long, short, gloved or not, many AFP Chiara Ferragni 4 PLUS | MONDAY 9 MARCH 2015 CAMPUS / COMMUNITY hantiniketan Indian School (SIS) students of do righteous deeds and share and to greet with a KG and Primary Wing generously contrib- SIS students take smile. “Every act of goodness is charity”, she said. uted to a social service and welfare campaign. Contributions from students in the form of clothes, S The little ones extended a helping hand to part in charity event toys, grocery items and monetary donations were the most underprivileged, needy and deprived. distributed to helpers and cleaners. Besides, dona- “It was indeed a very rewarding experience which said. Addressing the students, Mehjabeen Hasan tions were sent to different charity centers by the helped us to sow the seeds of gentleness and compas- enlightened the students about the true spirit of student representatives and teachers. sion in the hearts of our students,” a school statement charity and social service. She encouraged them to The Peninsula Ideal Indian School students win prizes at art contest Students of Ideal Indian School won the art competition organised by Skills Development Centre in association with the Ministry of Environment and Koodu, a nature magazine, on the occasion of Qatar National Environment Day. Aliya Mohammed Ali of Class VIII secured the first prize in the water colour- Junior cat- egory while Diya of class IV won the third prize in sub junior category. Reshma Mahadevan of class VI and Mohammed Faiz of class VIII won the consolation prizes. cricket tournament among the shipping Skipper of GAC Thushar was picked as ‘Man of companies, which operates in Qatar, was the Final’. Best bowler award was given to Sudeer of held recently at the Mesaieed Sports GAC wins cricket tourney GAC and Man of the Series was Hamees Mohamed A Complex in Mesaieed. Nine shipping com- of Wilhelmsen Ships Service Qatar. panies took part in the Wilhelmsen Ships Service for shipping companies Wilhelmsen Ships Service, Roma Transport, Qatar Challenge Trophy tournament. Al Million Transportation, Gulf Agencies, Gulf Gulf Agency Company (GAC) was crowned tournament. Warehousing, Plaza Inn and Sponcor Orient Champions and event host Wilhelmsen Ships Service A plate category was also played and Aero Freight Inspection were the tournament sponsors. Qatar ended as runners up in the fifth season of the and NSM were awarded as joint champions. The Peninsula COMMUNITY / MARKETPLACE PLUS | MONDAY 9 MARCH 2015 5 LG Buy & Fly promotion picks winners he LG Buy & Fly to Australia, Cricket World Cup promotion that concluded on February 28 held its draw on March 3. The promotion met with an overwhelming response with customers purchasing LG Tproducts with special offers as part of the promotion. The draw was held at the Jumbo Electronics showroom, airport road. The draw was presided over by ministry officials, LG officials and officials from Jumbo Electronics. The winners of the promotion were Thomas Varghese and Gireesh Kumar who won two tickets each to the finals of the cricket world cup to be held in Melbourne, Australia. Also the next winner Amar Khaled won two tickets to the semi final match to be played in Sydney, Australia. The winners will enjoy a 4 days/ 3 night’s tour of the respective cities with sightseeing. As they have been given two tickets each, they can take along a close family member or friend. C V Rappai, Director & CEO, Video Home & Jumbo Electronics, said: “The trip is not only to watch the match, but the winners will be taken on a tour of some of the most popular sites of the city they will be visiting, Sydney or Melbourne. We hope the winners have a memorable trip and remember the trip for years to come.” Video Home & Jumbo Electronics is the sole distributor of LG, Harman, LG official with winners. Brother, Indesit and many other brands in the country. The Penisnula Winners of 5kg gold promotion at Safari Mall Winners of 1kg gold are: Binil Pulliyil (coupon no 0838701), Abdulsalam (2167035) and Mohammed Ateeq (0543875). Winners of 1/2kg gold are: Ead Bargol Hakeem (0930914) and Mohammed Iqbal (1303414) Winners of 100g gold are: K B Kabeer (2162520), Jhannger Alam (0639559), Judith Bacivaden (1186224), Juliet R J Solmon (0409489), Akbar (2469297), Babul (1291814), Shimaa Abduirahman (0986398), Binines Mathaw (1066268), Raichel Joseph (0097626), and Lila Adhikari (2673156) Winners are seen in the photo along with official from the government and Safari Mall and guests.