18 YOUTH | Campus Wednesday, October 11, 2017 CHINA DAILY Students raise funds for cause By ZHANG ZEFENG videos to “redefine” percep­ in Shanghai tions. [email protected] In the past, some would associate fair skin with beau­ In June, Sichuan Universi­ ty, but that perception is ty student Xu Bin and his changing, Shi says. teammates drafted business “Actually, identifying your plans and organized working own unique qualities and groups to “target” customers respecting others who are among fellow students and different from you is also a faculty members. form of beauty.” Their sales tactics paid off Many others say they have — in just two days, Xu’s team gained valuable experience sold around 455,100 yuan and positive influences from ($69,000) of cosmetic prod­ the event. ucts. The feat was part of an Fudan University alum­ annual on­campus event nus Wang Xingyu says par­ Young musicians from Tianjin Conservatory of Music perform in a previous Chinese Art Schools Week, an event held annually in China. PHOTOS PROVIDED TO CHINA DAILY called the L’Oreal Campus ticipating in the campus Charity Sales. sales potentially altered his On Sept 21, an award cere­ career path. In 2014, Wang’s mony for the campaign team broke the sales record rolled out at Shanghai’s and won the first place. That Fudan University. Student achievement brought him a groups from 15 Chinese uni­ lot of confidence. versities, including Peking “Even though my specialty CENTER STAGE University, Nanjing Universi­ was international politics, ty and Shanghai Internation­ the experience made me al Studies University, think about trying some­ together raised around 5.7 thing beyond my field,” says Major arts festival to showcase budding performers from schools million yuan for the event. Wang, 25. Xu’s team won the top He later furthered his across the country. Chen Nan reports. sales award. studies at New York Univer­ “This is a great opportuni­ sity and spent a year work­ tudents and teachers ty to practice business,” says ing for a New York­based from eight major Chi­ the 20­year­old marketing incubator and angel investor nese art schools are major. for various projects. set to treat audiences “It allows business stu­ In June, Wang returned to Sin Beijing to a month of per­ dents like us to work on real China and set up a social formances including opera projects without walking out enterprise called Village classics, dance and drama. of the campus.” Note, focusing on tourism­ The shows are part of the Initiated by L’Oreal China based poverty elimination Spring Flowers and Autumn and the China Youth Devel­ projects. Fruits — 2017 Chinese Art opment Foundation, the The company plans to take Schools Week, an art festival event aims to raise money to students to poverty­stricken offering a platform for the per­ help students in western regions to carry out social formers at the National Center China. All proceeds go research. It has also been for the Performing Arts. toward educational purpos­ working on setting up writ­ From Oct 8 to Nov 7, 11 per­ es, according to the organiz­ ing camps to offer students formances will be staged at the ers. creative writing lessons NCPA. The schools taking part The event attracted stu­ involving Chinese literary include the Beijing Dance dents from different majors destinations such as Fenghu­ Academy, Northeast Normal to showcase their talent. Shi ang county in Hunan prov­ University and Tianjin Con­ Yihong, 20, who studies ince, home to famous writer servatory of Music. teaching Chinese as a foreign Shen Congwen. The Spring Flowers and language at Zhejiang Univer­ Wang says the campus Autumn Fruits — Chinese Art sity, says she worked with a activity made him under­ Schools Week was born in very diverse team. stand that charity “isn’t all 2008, says NCPA vice­presi­ “We had members from about donating money or dent Zhao Tiechun. different departments get­ books. You can actually use So far, nearly 8,000 students ting together to contribute commercial models to do and teachers from 21 art to our business strategies,” philanthropy”. schools across the country she says. “It also helped us This year is the 15th year have participated in the festi­ to view a much larger mar­ of the L’Oreal Campus Chari­ val and performed in 107 Some students from Beijing Film Academy (left), National Academy of Chinese Theater Arts (right), Beijing Opera Art’s College (top left), ket.” ty Sales. Since its launch in shows, attracting more than and Northeast Normal University (top right), will test their star appeal at the Chinese Art Schools Week. Shi used her field of 2003, the activity has cov­ 130,000 spectators. expertise and developed ered 26 universities from 17 “Ninety­five percent of the advertisements in English cities. shows sold out, proving that On Nov 5, students and perform The Legend of the Party secretary from the Bei­ and Korean to target interna­ “Over the past 15 years, audiences are interested in teachers from the National White Snake in the upcoming jing Dance Academy. tional students on campuses. we’ve witnessed groups of these young artists,” says Zhao. Academy of Chinese Theater festival,” says Xu. On Oct 10, students will The team raked in about students participating in “NCPA celebrates its 10th anni­ Arts will stage The Legend of Another one of the five perform in the original dance 382,000 yuan in total. charity sales, harvesting new versary this year and Spring the White Snake and four oth­ shows is Chao Jin Ding, a clas­ drama, Jinggang, Jinggang. The students also found business ideas and entering Flowers and Autumn Fruits — We take the er traditional Peking Opera sic Peking Opera piece known The dance drama is out that schoolmates from society with love and respon­ Chinese Art Schools Week is event as a great pieces. for its martial arts scenes, adds inspired by the Jinggang different countries and sibility,” says L’Oreal China’s welcoming its 10th year in Xu Chao, the deputy Party Xu. Mountains in Jiangxi prov­ regions define beauty in var­ vice­president Lan Zhenz­ 2018. This festival is an impor­ opportunity to secretary from the National “Some of the martial arts ince, where Mao Zedong ious ways, so they produced hen. tant event to showcase young Academy of Chinese Theater movements of Chao Jin Ding established a rural revolu­ artists in Chinese colleges.” train the Arts, says The Legend of the had long been lost and we tionary base in 1927. This year’s festival will see a White Snake is a classic piece spent years finding ways to Other festival highlights variety of programs, including students outside by Peking Opera master revive them,” says Xu. include drama­major per­ traditional Chinese opera, Cheng Yanqiu (1904­58) and it About 2,000 students and formers from the Beijing Film dance, singing and theatrical the school and has been revived by the teachers from the Beijing Academy presenting a Chi­ drama. famous Peking Opera actress Dance Academy have per­ nese adaptation of the Students and teachers from connect them Zhang Huoding, who is teach­ formed in Spring Flowers ancient Greek tragedy Iphige­ Beijing Opera Art’s College ing at the National Academy of and Autumn Fruits — Chi­ nia in Tauris by playwright will perform in an original with audiences.” Chinese Theater Arts. nese Art Schools Week since Euripides, and two all­female Peking Opera, titled The Teen­ Liu Lan, deputy Party “Last year, we established a 2008. choirs from Shenyang Con­ ager Ma Lianliang, on Oct 14. secretary of the Beijing training center led by Zhang “We take the event as a servatory of Music and Xing­ The opera, which premiered Dance Academy Huoding focusing on the great opportunity to train the hai Conservatory of Music. in 2012, follows the story of the Peking Opera techniques of students outside the school late Peking Opera master, Ma master Cheng. The students and connect them with audi­ Contact the writer at A team from Sichuan University wins the top sales award in Lianliang (1901­66). under Zhang’s guidance will ences,” says Liu Lan, deputy [email protected] an annual on­campus charity event. PROVIDED TO CHINA DAILY.