Brent Retail & Town Centres Evidence Base: Brent Retail & Leisure Study 2018 (Document A) | Volume 3 of 5 - Appendices October 2018 urban shape Caroline Marginson BSc (Hons), MA MRTPI Director 020 3745 8987 07940 571 818 [email protected] Adam Bunn BA (Hons) MA MSc MRTPI Associate Director 020 3745 8981 07866 721 854 [email protected] www.urbanshape.co.uk Appendix 1 | Comparison goods need tables Brent Retail Study | Urban Shape on behalf of Brent Council Appendix 1, Table 4 - Comparison goods market shares, 2018 Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Wembley Kenton Burnt Oak Colindale Neasden Crick'wd Kilburn Harlesden Greenf'd % % % % % % % % % Zone Major Centres 1 Wembley town centre 11.7% 1.1% 0.4% 0.5% 3.5% 0.0% 0.1% 4.2% 2.7% 7 Kilburn town centre 1.1% 0.0% 0.0% 0.0% 0.1% 9.6% 23.6% 4.4% 0.0% District centres 1 Wembley Park 5.8% 3.4% 0.2% 0.9% 1.4% 1.6% 0.6% 0.9% 0.8% of which, Wembley Park district centre 3.9% 1.1% 0.0% 0.3% 0.6% 1.2% 0.1% 0.0% 0.4% of which, London DesiGner Outlet 1.9% 2.2% 0.2% 0.5% 0.8% 0.3% 0.5% 0.8% 0.4% 1 Ealing Road district centre 0.3% 0.7% 0.1% 2.1% 0.1% 0.0% 0.0% 0.1% 0.6% 2 Kenton district centre 1.5% 2.9% 0.9% 0.2% 0.0% 0.0% 0.1% 0.0% 0.0% 2 Kingsbury district centre 0.5% 5.7% 1.2% 2.0% 2.9% 0.1% 1.8% 0.0% 0.0% 2 Preston Road district centre 2.0% 0.5% 0.0% 0.0% 0.3% 0.0% 0.0% 0.4% 0.0% 3 Burnt Oak district centre 0.0% 0.2% 1.8% 1.5% 0.3% 0.1% 0.3% 0.6% 0.4% 4 Colindale / The Hyde district centre 1.1% 2.5% 1.3% 2.4% 0.7% 0.1% 0.0% 0.0% 0.0% 5 Neasden district centre 0.0% 0.0% 0.0% 1.1% 2.0% 1.9% 0.1% 0.1% 0.0% 6 Cricklewood district centre 0.0% 0.0% 0.0% 0.9% 3.3% 7.4% 0.6% 1.2% 0.0% 8 Harlesden district centre 0.0% 0.1% 0.0% 0.7% 0.0% 0.0% 0.0% 9.3% 0.0% 8 Willesden Green district centre 0.0% 0.1% 0.0% 0.0% 1.3% 2.3% 0.9% 4.0% 0.0% Local centres 1 Sudbury local centre 0.2% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% 0.3% 7 Queens Park local centre 0.1% 0.0% 0.0% 0.0% 0.0% 0.2% 6.4% 0.7% 0.0% 8 Kensal Rise local centre 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.8% 1.3% 0.0% 8 Church End local centre 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% 0.0% 0.1% 0.0% Sub-total - LB Brent town, district and local centres 24.3% 17.2% 5.9% 12.3% 16.2% 23.2% 35.3% 27.5% 4.8% Other destinations in Brent Colindale Asda & retail warehousing 0.0% 1.6% 3.4% 2.9% 1.5% 0.5% 0.6% 0.0% 0.0% Cricklewood retail warehousing 0.1% 0.4% 0.0% 0.9% 1.9% 3.4% 2.6% 1.8% 0.2% Wembley Asda & retail warehousing 9.9% 2.4% 0.3% 0.2% 7.9% 2.4% 1.3% 2.9% 0.9% Tesco Extra, Brent Park 0.8% 0.0% 0.0% 0.0% 0.8% 0.0% 0.0% 0.6% 0.0% Ikea, Brent Park 0.7% 0.5% 0.3% 0.3% 2.6% 1.7% 0.7% 0.7% 2.2% Sainbury's, Alperton 1.3% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% 2.1% Currys PC World, Alperton 1.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 2.8% Sub-total - other destinations in Brent 14.1% 4.9% 4.0% 4.3% 14.7% 8.0% 5.1% 6.3% 8.2% Total for Brent 38.4% 22.0% 10.0% 16.6% 31.0% 31.2% 40.4% 33.9% 13.0% Locations outside LB Brent 3 Brent Cross & Staples Corner 12.5% 27.2% 29.4% 59.9% 49.7% 52.2% 17.7% 38.9% 9.7% of which, Brent Cross ShoppinG Centre 10.2% 22.9% 25.6% 44.8% 32.6% 35.7% 11.4% 25.7% 9.2% of which, Brent South ShoppinG Park 1.4% 0.8% 1.2% 4.7% 4.6% 2.1% 0.2% 7.3% 0.0% of which, Staples Corner Retail Park 0.8% 3.5% 2.6% 10.2% 11.3% 13.7% 6.1% 5.5% 0.5% of which, Tesco, Hendon Way 0.0% 0.0% 0.0% 0.2% 1.1% 0.7% 0.0% 0.3% 0.0% - Harrow 25.1% 29.5% 16.6% 2.2% 4.5% 0.4% 0.4% 0.8% 8.0% - Central London 7.1% 2.8% 2.7% 5.8% 7.3% 11.8% 29.4% 9.2% 3.0% of which, West End / Oxford Street 4.6% 2.3% 2.6% 4.4% 6.0% 10.5% 26.3% 7.0% 3.0% other locations e..G. Camden, Shoreditch, KensinGton 2.5% 0.5% 0.2% 1.5% 1.3% 1.3% 3.1% 2.1% 0.0% - Shepherd's Bush (including Westfield London) 6.2% 0.0% 0.2% 0.4% 1.4% 0.9% 4.4% 9.9% 15.5% 9 Greenford (town centre, foodstores & retail parks) 0.7% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.2% 18.3% - Edgware (town centre) 0.2% 2.7% 21.0% 3.0% 0.0% 0.0% 0.1% 0.0% 0.2% - Watford (town centre, foodstores & retail parks) 1.6% 7.6% 9.4% 1.0% 0.3% 0.0% 0.0% 0.1% 0.0% - Ealing 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.4% 11.9% - South Ruislip (town centre, foodstores & retail parks) 2.7% 2.2% 1.1% 0.0% 0.0% 0.0% 0.2% 0.4% 8.3% - B&Q, Honeypot Lane, Stanmore 1.5% 3.0% 2.9% 0.9% 0.4% 0.0% 0.0% 0.0% 0.0% Sub-total - locations outside LB Brent 57.5% 75.0% 83.4% 73.3% 63.7% 65.4% 52.2% 60.9% 75.0% Other 4.0% 3.0% 6.6% 10.2% 5.3% 3.4% 7.4% 5.2% 12.0% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Source: composite market shares derived from NEMS Household Survey results Brent Retail Study | Urban Shape on behalf of Brent Council Appendix 1, Table 5a - Comparison goods spending patterns, 2018 Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Total Wembley Kenton Burnt Oak Colindale Neasden Crick'wd Kilburn Harlesden Greenf'd £m £m £m £m £m £m £m £m £m £m Total available comparison spend, 2018 216.65 143.98 138.17 169.09 137.45 150.48 301.40 259.38 144.12 1,660.73 Zone Major Centres 1 Wembley town centre 25.31 1.55 0.53 0.86 4.80 0.00 0.31 10.87 3.86 48.11 7 Kilburn town centre 2.45 0.00 0.00 0.00 0.19 14.41 71.02 11.53 0.00 99.60 District centres 1 Wembley Park 12.54 4.85 0.26 1.48 1.98 2.34 1.84 2.26 1.17 28.72 of which, Wembley Park district centre 8.45 1.62 0.00 0.56 0.83 1.86 0.31 0.07 0.57 14.27 of which, London DesiGner Outlet 4.09 3.23 0.26 0.92 1.15 0.48 1.53 2.19 0.60 14.45 1 Ealing Road district centre 0.74 0.95 0.16 3.55 0.10 0.00 0.00 0.21 0.84 6.55 2 Kenton district centre 3.26 4.23 1.22 0.28 0.00 0.00 0.21 0.00 0.00 9.20 2 Kingsbury district centre 1.04 8.15 1.70 3.37 3.99 0.08 5.32 0.00 0.00 23.66 2 Preston Road district centre 4.34 0.72 0.00 0.00 0.41 0.00 0.00 1.11 0.00 6.57 3 Burnt Oak district centre 0.00 0.27 2.50 2.47 0.44 0.22 0.89 1.52 0.51 8.82 4 Colindale / The Hyde district centre 2.43 3.63 1.84 4.12 0.89 0.13 0.00 0.04 0.00 13.09 5 Neasden district centre 0.00 0.00 0.00 1.80 2.78 2.83 0.31 0.26 0.06 8.05 6 Cricklewood district centre 0.00 0.00 0.00 1.52 4.51 11.09 1.91 3.19 0.00 22.21 8 Harlesden district centre 0.04 0.19 0.00 1.10 0.00 0.00 0.00 24.24 0.02 25.59 8 Willesden Green district centre 0.00 0.14 0.00 0.05 1.83 3.51 2.73 10.41 0.00 18.67 Local centres 1 Sudbury local centre 0.36 0.00 0.00 0.14 0.00 0.00 0.00 0.42 0.48 1.40 7 Queens Park local centre 0.11 0.00 0.00 0.00 0.00 0.32 19.17 1.69 0.00 21.29 8 Kensal Rise local centre 0.00 0.00 0.00 0.00 0.00 0.00 2.55 3.38 0.00 5.93 8 Church End local centre 0.00 0.00 0.00 0.00 0.41 0.00 0.00 0.31 0.00 0.73 Sub-total - LB Brent town, district and local centres 52.63 24.69 8.21 20.74 22.33 34.94 106.26 71.44 6.94 348.19 Other destinations in Brent Colindale Asda & retail warehousing 0.00 2.28 4.72 4.98 2.07 0.72 1.70 0.00 0.03 16.49 Cricklewood retail warehousing 0.23 0.58 0.00 1.44 2.60 5.10 7.87 4.57 0.27 22.67 Wembley Asda & retail warehousing 21.47 3.39 0.46 0.25 10.80 3.66 3.91 7.62 1.30 52.86 Tesco Extra, Brent Park 1.73 0.00 0.00 0.00 1.04 0.00 0.00 1.67 0.00 4.43 Ikea, Brent Park 1.44 0.74 0.40 0.59 3.61 2.53 2.01 1.69 3.17 16.19 Sainbury's, Alperton 2.81 0.00 0.00 0.00 0.12 0.00 0.00 0.16 3.04 6.13 Currys PC World, Alperton 2.99 0.00 0.00 0.00 0.00 0.00 0.00 0.69 4.03 7.71 Sub-total - other destinations in Brent 30.66 6.99 5.59 7.27 20.24 12.01 15.49 16.40 11.83 126.47 Total for Brent 83.28 31.68 13.80 28.01 42.57 46.95 121.75 87.84 18.77 474.66 Locations outside LB Brent 3 Brent Cross & Staples Corner 27.05 39.14 40.66 101.32 68.28 78.58 53.39 100.81 13.98 523.20 of which, Brent Cross ShoppinG Centre 22.16 32.90 35.41 75.73 44.87 53.79 34.48 66.79 13.31 379.44 of which, Brent South ShoppinG Park 3.09 1.17 1.64 7.99 6.32 3.12 0.50 18.92 0.00 42.75 of which, Staples Corner Retail Park 1.79 5.07 3.61 17.32 15.53 20.58 18.42 14.21 0.67 97.20 of which, Tesco, Hendon Way 0.00 0.00 0.00 0.28 1.56 1.08 0.00 0.89 0.00 3.81 - Harrow 54.43 42.53 22.95 3.75 6.14 0.67 1.17 1.98 11.60 145.23 - Central London 15.34 3.98 3.79 9.84 10.10 17.80 88.47 23.79 4.33 177.44 of which, West End / Oxford Street 10.01 3.32 3.57 7.37 8.26 15.85 79.25 18.23 4.33 150.19 other locations e..G.