YouGov® YouGov Profiles What the world thinks +44 (0)20 7012 6299 yougov.com/profiles [email protected] Introducing the new media planning and audience segmentation tool for brands and their agencies. Powered by the world's largest connected data set. YouGov Profiles gives marketers a richer. more detailed portrait of their customers' entire lives. Profiles collects and connects data on brand usage, brand perception and brand satisfaction. Media consumption, mobile behaviour and social media engagement. Attitudes. Opinions. Demographics. Lifestyle. More than 120,000 data points from more than 200.000 respondents - updated continuously. e DEMOGRAPHICS AND LIFESTYLE E) MEDIA CONSUMPTION Segment on a wide number of categories including Analyse consumption of above-the-Line media general demographic makeup, economic situation. on a daily basis. This includes TV viewership at a occupation. category specific usage and programme level (4.000+ titles tracked. across 20 behaviour, interests. hobbies, favourite celebrities. channels. definable by 150 genre classifications), top music artists and more. radio Listenership (40+ key commercial stations). and print readership (20+ newspaper titles and 50 + magazine titles). Q BRAND USAGE AND PERCEPTIONS Understand usage and perception of over 1.100 ONLINE AND MOBILE BEHAVIOUR brands (across 40 sectors) on the following core e brand funnel metrics: Buzz, Attention. Quality. Identify actual (passively tracked) online Value, Customer Satisfaction. Reputation. General and application usage (from desktops, Impression. Recommendation, Brand Awareness. laptops. smartphones and tablets) from a Word of Mouth Exposure. Current Customer, bank of 60.000+ tracked websites and Former Customer. Purchase Intent Purchase 20.000 tracked mobile applications. Consideration and Advert Awareness. SOCIAL MEDIA ENGAGEMENT ATIITUDES AND OPINIONS e (il Review social media engagement Measure attitudinal and opinion data from including Facebook pages liked and a variety of topics around the values and beliefs Twitter accounts followed. that drive peoples behaviour. YouGov® YouGov Profiles What the world thinks +44 (0)20 7012 6299 yougov.com/profiles [email protected] Use YouGov Profiles to understand your audiences. For example we have looked at a snapshot of the differences between two segments to see how they differ from one another. THE "BUSINESS ELITE" GROUP THE 'FAMILY VALUE" ARE MORE LIKELY TO.... GROUP ARE MORE LIKELY TO ... Watch these TV shows... BBC News at Ten, Gardeners' World, Emmerdale, EastEnders. The Jeremy The Graham Norton Show. Channel 4 Kyle Show. ITV News & Weather, AU News. Location Location Location Star Family Fortunes Be a customer of... John Lewis, British Airways. Boots, Asda, Farm Foods, Aldi. Virgin Media, Pret A Manger, Sainsbury's The Health Lottery Have a positive impression of Waitrose. Pizza Express. Singapore Iceland. George. KFC. Peacocks, these brands... Airlines. Zara, Selfridges Wilkinson Describe themselves as... Analytical Idiosyncratic, Well Big-hearted. Easy-going, Depressed, Educated. Self-absorbed. Gregarious Barmy. Friendly Read these magazines... The Economist. Private Eye, Stylist. Asda Magazine, Take A Break, Chat. ES. Vogue Heat.OK! Have an interest in these issues... University education, Celebrity Bullying, Crime, Drugs. Culture. Multiculturalism, Nuclear Immigration. The Benefits System Energy. Climate Change Like these actors ... Ian McKeUen. Celia Imrie. Jennifer Robin Williams. David Jason. Lawrence. WiWam Hurt. Jim Carrey. Will Smith. Eddie Murphy Nigel Hawthorne Eat at these places.. Pret A Manger, Pizza Express, KFC. McDonald's. JD Wetherspoon. Wagamama, Carluccio's, Patisserie Greggs, Subway Valerie Enjoy these columnists... Caitlin Moran, Giles Coren. Fiona Philips. Brian Reade. Matthew Parris, Charlie Brooker. Carole Malone, Paul Routledge. Simon Jenkins Quentin Letts Like these movies... Four Weddings and a Funeral The Green Mile, Mrs. Doubtfire, Downfall, Amelie. American Independence Day, i Robot. Beauty, Shakespeare in Love Terminator 2 To understand your audience in depth contact - [email protected] or 020 7012 6299. .