S. HRG. 106–1144 MARKETING VIOLENCE TO CHILDREN HEARING BEFORE THE COMMITTEE ON COMMERCE, SCIENCE, AND TRANSPORTATION UNITED STATES SENATE ONE HUNDRED SIXTH CONGRESS SECOND SESSION SEPTEMBER 13, 2000 Printed for the use of the Committee on Commerce, Science, and Transportation ( U.S. GOVERNMENT PRINTING OFFICE 85–009 PDF WASHINGTON : 2003 For sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512–1800; DC area (202) 512–1800 Fax: (202) 512–2104 Mail: Stop IDCC, Washington, DC 20402–0001 VerDate Nov 24 2008 06:47 Jul 28, 2011 Jkt 085009 PO 00000 Frm 00001 Fmt 5011 Sfmt 5011 S:\GPO\DOCS\85009.TXT SCOM1 PsN: JACKIE SENATE COMMITTEE ON COMMERCE, SCIENCE, AND TRANSPORTATION ONE HUNDRED SIXTH CONGRESS SECOND SESSION JOHN MCCAIN, Arizona, Chairman TED STEVENS, Alaska ERNEST F. HOLLINGS, South Carolina CONRAD BURNS, Montana DANIEL K. INOUYE, Hawaii SLADE GORTON, Washington JOHN D. ROCKEFELLER IV, West Virginia TRENT LOTT, Mississippi JOHN F. KERRY, Massachusetts KAY BAILEY HUTCHISON, Texas JOHN B. BREAUX, Louisiana OLYMPIA J. SNOWE, Maine RICHARD H. BRYAN, Nevada JOHN ASHCROFT, Missouri BYRON L. DORGAN, North Dakota BILL FRIST, Tennessee RON WYDEN, Oregon SPENCER ABRAHAM, Michigan MAX CLELAND, Georgia SAM BROWNBACK, Kansas MARK BUSE, Republican Staff Director ANN CHOINIERE, Republican General Counsel KEVIN D. KAYES, Democratic Staff Director MOSES BOYD, Democratic Chief Counsel (II) VerDate Nov 24 2008 06:47 Jul 28, 2011 Jkt 085009 PO 00000 Frm 00002 Fmt 5904 Sfmt 5904 S:\GPO\DOCS\85009.TXT SCOM1 PsN: JACKIE C O N T E N T S Page Hearing held on September 13, 2000 ..................................................................... 1 Statement of Senator Abraham .............................................................................. 18 Statement of Senator Ashcroft ............................................................................... 19 Statement of Senator Breaux ................................................................................. 21 Statement of Senator Brownback ........................................................................... 11 Prepared statement .......................................................................................... 12 Statement of Senator Bryan ................................................................................... 10 Statement of Senator Burns ................................................................................... 9 Statement of Senator Dorgan ................................................................................. 19 Statement of Senator Frist ..................................................................................... 16 Statement of Senator Hollings ............................................................................... 7 Prepared statement .......................................................................................... 8 Statement of Senator Inouye .................................................................................. 18 Statement of Senator Kerry .................................................................................... 14 Prepared statement .......................................................................................... 15 Statement of Senator McCain ................................................................................. 1 Prepared statement .......................................................................................... 4 Statement of Senator Rockefeller ........................................................................... 21 WITNESSES Borenstein, Dr. Daniel B., President, American Psychiatric Association ........... 114 Prepared statement .......................................................................................... 115 Boxer, Hon. Barbara, U.S. Senator from California ............................................. 34 Cheney, Lynne, Former Chairman, National Endowment for the Humanities . 55 Prepared statement .......................................................................................... 58 Cook, Donald E., M.D., FAAP, President, American Academy of Pediatrics ...... 117 Prepared statement .......................................................................................... 118 DeWine, Hon. Mike, U.S. Senator from Ohio ........................................................ 36 Diaz, Tom, Senior Policy Analyst, Violence Policy Center ................................... 94 Prepared statement .......................................................................................... 96 Dyson, Dr. Michael Eric, Professor, Depaul University ....................................... 133 Prepared statement .......................................................................................... 138 Fischbach, Gregory, President and Chief Executive Officer, Acclaim Enter- tainment ................................................................................................................ 73 Prepared statement .......................................................................................... 76 Goldberg, Danny, President, Artemis Records ...................................................... 61 Prepared statement .......................................................................................... 63 Hagel, Hon. Chuck, U.S. Senator from Nebraska ................................................. 43 Hatch, Hon. Orrin G., U.S. Senator from Utah .................................................... 22 Prepared statement .......................................................................................... 25 Hyde, Hon. Henry, U.S. Representative from Illinois .......................................... 27 Kohl, Hon. Herb, U.S. Senator from Wisconsin .................................................... 32 Lieberman, Hon. Joseph I., U.S. Senator from Connecticut ................................ 29 Lowenstein, Douglas, President, Interactive Digital Software Association ........ 105 Prepared statement .......................................................................................... 108 Markey, Hon. Edward J., U.S. Representative from Massachusetts .................. 38 Prepared statement .......................................................................................... 41 McIntyre, Jeff, Legislative and Federal Affairs Officer, American Psycho- logical Association ................................................................................................ 130 Prepared statement .......................................................................................... 132 Moore, Peter, President and Chief Operating Officer, SEGA of America ........... 68 Prepared statement .......................................................................................... 71 Pitofsky, Robert, Chairman, Federal Trade Commission ..................................... 45 Prepared statement .......................................................................................... 47 (III) VerDate Nov 24 2008 06:47 Jul 28, 2011 Jkt 085009 PO 00000 Frm 00003 Fmt 5904 Sfmt 5904 S:\GPO\DOCS\85009.TXT SCOM1 PsN: JACKIE IV Page Rosen, Hillary B., President and CEO, Recording Industry Association ............ 100 Prepared statement .......................................................................................... 102 Valenti, Jack, President and CEO, Motion Picture Association of America ....... 122 Prepared statement .......................................................................................... 124 Zelnick, Strauss, President and Chief Operating Officer, BMG Entertainment 65 Prepared statement .......................................................................................... 67 APPENDIX Dunn, Hon. Jennifer, U.S. Representative from Washington, prepared state- ment ...................................................................................................................... 173 Leahy, Hon. Patrick J., U.S. Senator from Vermont, prepared statement ......... 171 Peterson, Hon. Bart, Mayor, City of Indianapolis, prepared statement ............. 172 VerDate Nov 24 2008 06:47 Jul 28, 2011 Jkt 085009 PO 00000 Frm 00004 Fmt 5904 Sfmt 5904 S:\GPO\DOCS\85009.TXT SCOM1 PsN: JACKIE MARKETING VIOLENCE TO CHILDREN WEDNESDAY, SEPTEMBER 13, 2000 U.S. SENATE, COMMITTEE ON COMMERCE, SCIENCE, AND TRANSPORTATION, Washington, DC. The Committee met, pursuant to notice, at 9:30 a.m. in room SH–216, Hart Senate Office Building, Hon. John McCain, Chair- man of the Committee, presiding. OPENING STATEMENT OF HON. JOHN MCCAIN, U.S. SENATOR FROM ARIZONA The CHAIRMAN. Good morning. We have a very full and busy hearing schedule today. For the benefit of my colleagues, I would like to mention a couple of housekeeping items. One, as I under- stand it we may have one or more votes around 11 o’clock which will then, obviously, cause us some disruption. Also it is my inten- tion, because of the very long day yesterday, that we will break around 12:30 today. Hopefully we will finish before then, but if not, we will break at 12:30 for one hour, and reconvene at 1:30. We have a large number of witnesses who have great interest in this hearing, so I would also ask my colleagues if they would try to make their opening statements as brief as possible. The purpose of this hearing is to discuss the Federal Trade Commission report entitled, The Marketing of Violent Entertainment to Children. The report examines the marketing practices of the motion