PAID ADVERTISEMENT Industry Trends Award-winning development team CITY LIVING RISES members offer their insights DEVELOPMENT Opus Northwest TO NEW HEIGHTS by Tom Parsons, Senior Vice President Fifteen Twenty-One Second Avenue represents Fifteen Twenty-One Second Avenue Establishes a successful collaboration between developer, municipality, community and homeowner that I a New Paradigm in Residential Development believe is the future of urban mixed-use develop- ment. The unique location of the site led to its In real estate development there are times when a new project breaks the mold on conventional design, inclusion in a special urban district which allowed changes civic policy or sets a record for market success – but there are very few occurrences where a project for increased density in exchange for contributions to the com- accomplishes all of the above. Without a doubt, Fifteen Twenty-One Second Avenue is such a development. munity. This influenced design elements such as sustainability, height, shape and relationship to the neighborhood and included a It was just three years ago that a typical parking lot and the former location of the Green Tortoise Hostel substantial financial contribution to the City of Seattle. By working occupied the site that would become Fifteen Twenty-One Second Avenue. Today, thirty-eight floors of within the new zoning code as part of Seattle Mayor Greg Nickels’ architectural indulgences stands 440-feet above The Pike Place Market — representing a shared vision Center City Plan, Opus Northwest provided $1.88 million to help establish affordable housing in the city. and the exhaustive efforts of all those that helped to realize this community. Along the way there were numerous evolutions in civic process, architectural and interior design, engineering and even the sales Read the full article at www.FIFTEENTWENTYONE.com and marketing approach. Not surprisingly, Fifteen Twenty-One Second Avenue has earned praise from industry peers and homebuyers alike. In addition to being recognized with sixteen regional and URBAN LIVING national awards for development excellence, the community has generated unprecedented sales success and The Justen Company substantial community benefit at the same time. In fact, Fifteen Twenty-One Second Avenue may well by William Justen become the prototype for how private and public interests can realize their respective goals while helping It’s no secret that I’m an advocate for downtown to shape the skyline of downtown Seattle. living – I’ve been doing it for 32 years. In 1977, I moved from the Green Lake neighborhood of It’s telling that a community designed exclusively for the confident few would become admired by so many. Seattle to the Pike Place Market area in downtown Seattle. I was inspired by the lifestyle I observed Read the full article at www.FIFTEENTWENTYONE.com in San Francisco and Manhattan – living close to where one works, shops and enjoys entertainment. It made a lot of sense to me then and now, more than three decades later, I wouldn’t have it any other way. And judging from the impressive sales at Fifteen Twenty-One Second Avenue – the urban lifestyle is making perfect sense to many others too. Read the full article at www.FIFTEENTWENTYONE.com INTERIOR DESIGN Susan Marinello Interiors by Susan Marinello Working on Fifteen Twenty-One Second Avenue brought into sharp focus how I feel about interi- ors and the key elements that matter to us all. In the past, interior design was focused on creating a look that was out to impress. People want to feel at peace, comfortable, renewed and happy. We have high expectations of our home environments – as we should. It reflects who we are and must be kept in a real context. It was imperative that our interior design approach for Fifteen Twenty-One Second Avenue capture these very essential elements. Read the full article at www.FIFTEENTWENTYONE.com ARCHITECTURE Weber Thompson Architects by Blaine Weber, AIA Fifteen Twenty-One Second Avenue is a state- of-the-art residential high-rise with a thoroughly modern profile. Tall and slender, this elegant 38-story, 440-foot tower is skinned with a high- ly modulated monolithic glass curtain wall that is faceted and layered into a striking sculptural composition. Given its prominent perch within downtown Seattle’s OPUS NORTHWEST WOULD LIKE TO ACKNOWLEDGE THE VALUED CONTRIBUTIONS FROM THE FOLLOWING: world-class skyline, the iconic building top clearly distinguishes this residential tower from the surrounding commercial towers. AA Asphalting, Inc. Innovative Material Handling Quality Built In both design and in construction, the commitment to quality on AAA Kartak Glass, Inc Iris Window Coverings RD Jackson & Associates this project is simply unparalleled. AAR Testing Island Dog Signs Realogics Read the full article at www.FIFTEENTWENTYONE.com Advanced Glazing Systems, LLC JR Hayes & Sons Inc. RMB Vivid Albert Lee Appliance Justen Company Re-Nu MARKET WATCH Realogics Alpine Concrete Construction Krisco Aquatech Pools SAK Concrete Corporation by Dean Jones American Stair Landscape Forms Schindler Elevator The success of Fifteen Twenty-One Second Anning Johnson MacDonald Miller Facility Solutions, Inc. Seattle DPD Avenue is remarkable because this community, Appian Construction, Inc Malcolm Drilling Co. Inc. Seattle Fire Department (with all larger-scale homes averaging nearly $2 million) has no precedent and is selling Bernard Enterprises, Inc Manntech North America Seattle Stair & Design, Inc. well despite today’s economy. But then again Brumbaugh & Associates Marmo e Granito Smith and Hawken Trade Fifteen Twenty-One Second Avenue is by its very existence – remarkable. It’s a towering example that real estate Builders Hardware & Supply Company Magnusson Klemencic Associates Snyder Roofing of Washington LLC is intensely local and that demand is never evenly distributed Building Specialists Northwest, LLC Mocon Fence Contractors Star Protection Agency – no matter what the market conditions are. We’re witnessing a Bush, Roed & Hitchings, Inc. Montigo Delray Corp. Stripe Rite, Inc. paradigm shift for residential real estate in downtown Seattle. New buyer profiles (they were always there) are finally drawn in California Closets Morrison Hershfield Surgent Inc. by meteoric evolution in product design and amenities. Capstone Granite Morrow Equipment Susan Marinello Interiors Read the full article at www.FIFTEENTWENTYONE.com Compendia National Bird Control Synergism Stone, Inc. Crane Consultants, Inc. Nelson Trucking Terra & Associates MORTGAGE Dana Waterproofing Ness Crane Teufel Nursery, Inc. Cobalt Mortgage by Jeff Bell Decca Hardwood Company Northwest Sheet Metal, Inc The Home Team Since performing my first mortgage pre- Deeny Construction Co. Inc. Northwest Tower Crane Services, Inc. Trade-Marx qualification at a Fifteen Twenty-One Second Division 5 Nuprecon LP URS Corporation Avenue preview event some two years ago, Environmental Partners, Inc. Olympic Hot Tub Valley Electric plenty has changed in the lending industry. The collapse of the sub prime lending realm Evergreen Erectors, Inc. Opus A & E Victoria Medgyesi created many economic challenges (both locally Fire Chief Equipment Pacific Construction Systems, Inc. Wards’ Masonry, Inc. and globally) but there are some silver linings for homebuyers Frontier Door & Cabinet, LLC Patent Construction Weber Thompson – especially for those in position to leverage today’s historic low interest rates. We’re fortunate here in Seattle that our market Industrial Fabrication Co., Inc Patriot Fire Protection Windermere On-Site had fewer sub prime loans, fewer speculators, fewer projects, so it’s not overbuilt and so far, much fewer foreclosures than virtually all other major metropolitan areas in the U.S. GRAND OPENING HAPPENING NOW. MODEL HOME TOURS BY APPOINTMENT ONLY. Read the full article at www.FIFTEENTWENTYONE.com PRICED FROM $1 MILLION. IMMEDIATE OCCUPANCY. WWW.FIFTEENTWENTYONE.COM I 206.443.1521 To read the full articles and view the new project video visit: www.FIFTEENTWENTYONE.com.