ASVA Visitor Trend Report, June 2019 Dashboard Summary Usable data was received from 218 sites. The total number of visits recorded in June 2019 June 2019 was 2,889,977; this compares to 2,911,224 in 2018 and indicates a decrease of -0.7%. Excluding Country Parks ASVA's Commentary and Observations for June 2019 June 19 2,889,977 -0.7% q Year-to-Date 11,850,058 0.3% p A slight fall in visitor numbers to ASVA member sites in June, with an overall decrease in visitor numbers of 0.7% (excluding country parks), when compared with figures from the same month in 2018. It is, however, encouraging that Including Country Parks we are still reporting an overall increase in visitor numbers for the year to date, albeit this increase is relatively June 19 3,197,129 -0.4% q modest, up 0.3%. It should be remembered that 2018 was an exceptionally good year for visitor numbers for the most Year-to-Date 14,994,447 0.9% p part, so to be reporting any overall increase at the mid-point of the year is to be applauded. There are some differences regionally, with the North and West regions reporting increases of 1.0% and 0.7% Per Region respectively, while the East and South regions saw decreases of 1.3% and 7.7% . The overall picture is quite mixed when it comes to attraction type, though as with last month it is interesting to see Historic and Heritage sites and Northern Scotland 390,441 4.7% p Museums & Galleries generally performing well, while other sites with more outdoor elements reporting a few more *Northern Scotland † 335,341 1.0% p This report was decreases. Eastern Scotland 1,599,389 -1.3% q produced for ASVA by Looking at individual attractions, Glasgow Life sites such as Kelvingrove Art Gallery and Museum (up 29%) and St Southern Scotland 115,077 -7.3% q Mungo Museum (up 59%) have enjoyed an excellent month, as have sites in Dundee such as Discovery Point (up 29%) *Southern Scotland † 112,467 -7.7% q and the Verdant Works (up 29%). Edinburgh performance is a bit more mixed, but it is impressive to see that stalwarts Western Scotland 1,092,222 0.1% p of the industry, Edinburgh Castle (up 3%) and the National Museum of Scotland (up 6%), are continuing to record *Western Scotland † 842,780 0.7% p steady increases. In terms of the weather, June was very mixed, with the first half of the month significantly colder and wetter than the Per Attraction Category seasonal average. Towards the end of the month however, temperatures soared not just across Scotland, but across Europe as a whole, reaching record levels in some areas. As a result, the mean temperature for June was 0.3 °C above Heritage/historic the long-term average. It was a wet month in the south, particularly the south east of the country, while the rest of property/stately 1,003,101 2.1% p the country saw near average sunshine and rainfall. Overall Scotland had 115% of average rainfall and 106% of house average sunshine. Museums & Galleries 1,030,500 4.3% p Zoo/wildlife/safari 120,894 -16.5% q park/aquarium Forest park/ 307,152 3.2% p country park Gardens 128,378 -7.3% q Distillery/whisky 125,158 -0.7% q related Visitor Centre 215,999 -15.4% q Boat Trip/Marine 85,611 -3.4% q Other 110,620 -9.6% q Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 4.94 (83) 11.72 (13) 1.63 (89) 1.52 (12) * † Excluding Country Parks 4.9% p 1.2% p 5.9% p 1.4% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers -0.7% q Latest Month 4,101,956 2,911,224 3,572,022 2,889,977 2,889,977 2,796,118 2,569,204 2,017,831 2,229,877 1,545,893 1,336,860 1,612,429 1,205,663 1,341,695 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Additional Comments Jun-19 Jun-18 Positve influences City Art Centre "Hotel build next door; paying exhibiton on; 2nd Open Streets day on 2nd; no figure recorded on 12th but est.300." Ticket SPV Retail SPV Catering SPV Ticket Spend 4.9% p Retail Spend £4.94 5.9% p £4.71 Catering Spend 1.4% p £1.63 £1.54 £1.52 £1.50 Negative influences Blair Castle "Quieter than normal June however picked up when Scottish schools broke up for summer" Jun 2019 Jun 2018 Museum of Lead Mining "Road works in Abington but signs both sides of Wanlockhead for about 4 days saying road ahead closed, when, in fact, it was not." £11.72 £11.59 Spend per ticket sold 1.2% p _________________ Jun 2019 Jun 2018 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report June 2019 u Responses for June 2019 were received from 231 sites. u 17 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 13 sites have not submitted results or were closed for the season in June 2018 and thus do not appear in the tables below. June 2019 June 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Aberdour Castle 2642 2799 -6% Crathes Castle, Garden & Estate 8543 6140 39% Aberlour Distillery 1439 1646 -13% Crichton Castle 395 572 -31% Alloa Tower 559 473 18% Crossraguel Abbey 200 311 -36% Almond Valley Heritage Trust 18172 20591 -12% Culloden Battlefield visitor centre 29246 25792 13% Arbroath Abbey 1826 2757 -34% Culzean Country Park 25971 28379 -8% Arduaine Garden 2113 1981 7% Dallas Dhu Distillery 1709 1695 1% Bachelors' Club 127 120 6% Dalwhinnie Distillery Visitor Centre 8103 8571 -5% Balvenie Castle 1329 1189 12% Dawyck Botanic Garden 4579 4451 3% Bannockburn 4441 4337 2% Dewar’s Aberfeldy Distillery 5041 4433 14% Barry Mill 205 214 -4% Dirleton Castle 3611 3260 11% Benmore Botanic Garden 5938 6134 -3% Discovery Point 7816 6071 29% Bishops & Earls Palaces 3837 4432 -13% Doune Castle 18534 17245 7% Black House 2933 2894 1% Drum Castle, Garden & Estate 3199 2921 10% Blackness Castle 8172 5499 49% Dryburgh Abbey 2977 2630 13% Blair Athol Distillery Visitor Centre 12562 13881 -10% Dumbarton Castle 5458 5597 -2% Blair Drummond Safari Park 52276 65202 -20% Dumfries Museum & Camera Obscura 1318 1257 5% Bonawe Iron Furnace 362 777 -53% Dunblane Cathedral 1717 2140 -20% Bothwell Castle 1128 1351 -17% Dundrennan Abbey 534 557 -4% Branklyn Garden 2842 2623 8% Dunfermline Palace 2957 2332 27% Brodick Garden & Country Park 7852 5284 49% Dunstaffnage Castle 3548 2889 23% Brodie Castle 5657 5006 13% Edinburgh Bus Tours 66851 81466 -18% Broughton House & Garden 2610 2240 17% Edinburgh Castle 249702 242878 3% Caerlaverock Castle 3862 3435 12% Edinburgh Zoo 45239 47290 -4% Cairnpapple Hill 305 260 17% Edzell Castle 951 1112 -14% Calderglen Country Park 91317 96233 -5% Elcho Castle 1235 1033 20% Callendar House 4574 5416 -16% Elgin Cathedral 6202 6017 3% Caol Ila Distillery Visitor Centre 4060 3052 33% Falkland Palace & Garden 6903 6012 15% Cardhu Distillery Visitor Centre 2247 2556 -12% FC Scotland - Clatteringshaws Visitor Centre 4425 5700 -22% Cardoness Castle 480 616 -22% FC Scotland - Glenmore Visitor Centre 12450 11025 13% Castle Campbell 1924 1940 -1% FC Scotland - Glentress 20694 21321 -3% Castle Fraser, Garden & Estate 9513 2253 322% FC Scotland - Kirroughtree Visitor Centre 6300 7740 -19% Chatelherault Country Park 56826 58691 -3% FC Scotland - The Lodge Forest Visitor Centre 12060 12150 -1% City Art Centre 7360 3353 120% Fort George 9110 8312 10% Clynelish Distillery Visitor Centre 1516 1479 3% Fyvie Castle 2682 2512 7% Corgarff Castle 530 578 -8% Gallery of Modern Art 45094 51701 -13% Cragganmore Distillery Visitor Centre 1550 1285 21% Geilston Garden 1426 1970 -28% Craigievar Castle 2141 1647 30% Georgian House 3650 3640 0% Craigmillar Castle 4243 3695 15% Gladstone's Land 2753 1000 175% Craignethan Castle 679 697 -3% Glasgow Cathedral 65907 58091 13% Crarae Garden 1873 1859 1% Glasgow Museums Resource Centre 1165 1282 -9% 4 June 2019 June 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Glen Ord Distillery Visitor Centre 7923 6435 23% Logan Botanic Garden 4119 4299 -4% Glenkinchie Distillery Visitor Centre 7691 5967 29% Macduff Marine Aquarium 4762 4777 0% Glenluce Abbey 192 141 36% Mackintosh Queen’s Cross 1157 7408 -84% Grampian Transport Museum 3137 3064 2% Maclellans Castle 425 445 -4% Greenbank Garden 2217 2338 -5% Malleny Garden 445 486 -8% Gurness Broch 2113 2651 -20% Meigle Museum 376 437 -14% Hackness 68 281 -76% Melrose Abbey 8950 8100 10% Haddo House 980 739 33% Moirlanich Longhouse 194 160 21% Hermitage Castle 860 817 5% Mount Stuart 5270 5468 -4% Highland Folk Museum - Newtonmore 10795 10415 4% Mugdock Country Park 65603 64138 2% Highland Safaris 2929 2556 15% Museum of Childhood 15903 14980 6% Highland Wildlife Park 11373 18217 -38% Museum of Edinburgh 12474 9747 28% Hill of Tarvit Mansionhouse & Garden 1025 709 45% Museum of Lead Mining 867 1058 -18% Holmwood 1000 460 117% National Museum of Flight 7214 7820 -8% House for an Art Lover 948 1498 -37% National Museum of Rural Life 8634 8136 6% House Of Dun 927 956 -3% National Museum of Scotland 183509 173474 6% Hugh Miller Museum & Birthplace Cottage 649 608 7% National War Museum 81210 77981 4% Huntingtower Castle 1060 883 20% Nevis Range 25224 20621 22% Huntly Castle 1756 1641 7% New Abbey Corn Mill 569 503 13% Inchcolm Abbey 2937 3646 -19% Newark Castle 725 841 -14% Inchmahome Priory 1951 2727 -28% Newhailes 3577 6117 -42% Inveraray