NBN ~ .NEWS BROADCAST NETWORK FINAL REPORT FINAL RE PORT FINAL RE PORT FINAL RE PORT FINAL RE PORT RADIO NEWS RELEASE Report Prepared For BLUE CR0~s.s . ' B~~UE"SHIE ··LD OF ~ ~FLORIDA www.newsbroadcastnetwork.com NBN ~ NEWS BROADCAST NETWORK FINAL RE PORT FINAL RE PORT FINAL RE PORT FINAL RE PORT FINAL RE PORT RADIO NEWS RELEASE Report Prepared For BLUE CROSS BL:~UE.· SHIELD OF \ ~FLORIDA Corriinunity OUJr~gch Health 'Programs . in~~~---Florida~ www.newsbroadcastnetwork.com Table of Contents Project Summary................... .. ........................................................ I REPORT PREPARED FOR: BLUE CROSS BLUE SHIELD OF Broadcast Totals .............................................................................. IT FLORIDA Distribution Meiliod ..................................................................... III NBN ACCOUNT REPRESENTATIVE: Cost Analysis ................................................................................. N Mary Del Castillo (301) 657-5640 Custom Placement Station Acceptance List (If Applicable) ...... V NBN REPORT PREPARED BY: Follow-up Survey of Radio Station Usage (If Applicable) ....... VI Joanne Matte (800) 940-NEWS Custom Placement Survey Totals/ Satellite Survey Totals ... VIT NBN is the oldest and largest Satellite Stations Reporting ........................................................ VITI broadcast public relations service. AudioLine Station List (If Applicable) ....................................... IX USA Radio Daily Broadcasts (If Applicable) ............................... X Business Talk Radio Ntwrk Daily Broadcasts (If Applicable). XI Script .............................................................................................. XII Where ilie Stories Went (If Applicable) ................................... :XIII State & National Networks (If Applicable) .............................. XN Internet Usage (If Applicable) ................................................... XV News of ilie Day .......................................................................... XVI This report is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution or copying of this report or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the report to the intended recipient, is prohibited. Information on radio station affiliations and audiences is proprietary and privileged information belonging to News Broadcast Network and is intended only for the use of the client to evaluate this project. It is not for public use or dissemination. 34598 - report - BLUE CROSS BLUE SHIELD OF FLORIDA I. Project Summary A FEW FORMAT HIGHLIGHTS: A Radio News Release was distributed focusing on news that Blue Fifty-nine percent of News/Talk's listeners are Men Foundation is giving nine grants totaling $582,000 to nonprofit health 18+ and a marginally smaller clinics and community outreach programs in Florida. forty-one percent are Women 18+. News/Talk is number one in 35+. THE PROJECT GENERATED AN ESTIMATED 25 BROADCASTS AND News/Talk has the largest share 509,750 LISTENERS. of listeners tuning in from 6am to 10am of any other format. The distribution package selected, 38 custom placements, was released News/Talk includes news, on April 18, 2006. business news, talk, sports and full service formats. Full Service stations are usually The Custom Placements are targeted feeds accepted for broadcast by found on the AM band and stations. These stations are primarily on the AM band and are largely feature news and information. Very few Full Service stations comprised of News, News/Talk and Full Service formats. still play music. Full Service has evolved into a more information­ based format. Stations fitting your project's distribution profile are offered the story • Male/Female Skew: 50/50 • Target Audience: 25-54 for broadcast through a phone patch feed. The stations accepting the story for broadcast are noted in your report. A random group of 15 % RADIO FACT: of the stations accepting the phone patch feed are called back and In 2001, the number of commercial and noncommercial surveyed on story usage. The survey percentages are then projected radio stations rose to 13,307. over the entire station acceptance list. The five most popular radio formats and station counts: 1)Country 2,195 2) News/Talk 1,133 3) Oldies 784 4)A/C 713 5) Hispanic 574 34598 - report - BLUE CROSS BLUE SHIELD OF FLORIDA II. Broadcast Totals STATISTICAL PROJECTIONS: The broadcast and audience impression figures listed in this report NBN uses accepted polling and surveying practices, the are estimates of actual broadcast use and audience reach derived from broadcast and audience totals continual station research. are projections. QUARTER HOUR AVERAGE: Usage figures are based on STATISTICAL PROJECTIONS from random The average number of listeners surveys of stations with story access. for a radio station during any 15 minute period. Impressions are reported in two methods - as A QUARTER HOUR AVERAGE WEEKLY CUME: AND WEEKLY CUME TOTAL. All figures are based on Arbitron Ratings. The total number of different people who listen to a station for at least five minutes in a Broadcasts from SATEL LITE ...... ..... ... .... ........ ....... ................. ..... ..... ............. 0 daypart. Broadcasts from USA NETWORK/BTRN ..... ... ................ .. ..... ... 0 RADIO FACT: Broadcasts from CUSTOM PLACEMENT Over ninety-six percent (225 ...... .......................... 25 million) of all people twelve and older tune in to radio each and Broadcasts from ABC Radio 0 every week. Broadcasts from Health Horizons / Johns Hopkins 0 Throughout the year, the average 12+ radio listener Broadcasts from Radio America 0 spends more that twenty hours per week listening to radio - Broadcasts from Dr. Dean Edell ..... ...... ... ... 0 that's over 1,00 hours of listening per person, per year! Broadcasts from College Wire ··· ·· ·· ····················· ·········· ··· ·· ········o Radio reaches 96% of African­ Broadcasts from State & Regional Networks ........ .......... ...... ............ ... .... 0 Americans age 12 and older on average each week. Moreover, Broadcasts from Spanish Language Networks ... ..... ...... ..... ....... 0 since African-Americans spend an average of 24 hours and 15 Broadcasts from 0TH ER 0 minutes each week listening to their favorite station, Radio is TOT AL PROJECT BROADCASTS 25 the best way to reach and persuade them. Hispanics are America's fastest­ ¼ HOUR AVERAGE IMPRESSIONS, RADIO ......... ... ... ... ... 509,750 growing ethnic group. According to recent US Census WEEKLY CUME ... .............. .... ............ .. ................................ ...... ... 8,665,750 data, the Hjspanic population grew 58% in the last 10 years. ESTIMATED INTERNET IMPRESSIONS (if applicable) ... .................... ....... 0 What's more, they're fantastically loyal shoppers. 95% of U.S. Hispanics age 12+ tune in to Radio an average of 23 hours and 15 minutes each week. 34598 - report - BLUE CROSS BLUE SHIELD OF FLORIDA III. Distribution Method Broadcasts from AUDIOLINE ........................................................... 0 (AP/Westwood One) Stations Represented ....................................................................... 0 AUDIOLINE Audience Impressions ................................................................... 0 Exclusive NBN distribution on the main news channels of the Broadcasts from USA NETWORK/BTRN ......................................... 0 AP Radio Network and the Audience Impressions ................................................................... 0 Westwood One Radio Network. Reaches over 2, 100 stations daily. All audience impressions Broadcast from CUSTOM PLACEMENTS ..................................... 25 on this page are reported as 1/4 Stations Represented ..................................................................... 23 hour averages. Audience Impressions ....................................................... 509,750 USA NETWORK/ BUSINESS TALK RADIO NETWORK Broadcast from ABC RADIO ............................................................ 0 Guaranteed broadcast of an Stations Represented ....................................................................... 0 audio package on these Audience Impressions ................................................................... 0 national radio networks with over 200 stations. Broadcast from HEAL TH HORIZONS/JOHNS HOPKINS ................ 0 CUSTOM PLACEMENTS Stations Represented .... ................................................................... 0 Distribution of an audio package Audience Impressions ................................................................... 0 directly to newsrooms via telephone patch. Broadcast from RADIO AMERICA ................................................... 0 Stations Represented ....................................................................... 0 Audience Impressions ................................................................... 0 Broadcast from DR. DEAN EDELL .................................................. 0 Stations Represented ....................................................................... 0 Audience Impressions ................................................................... 0 Broadcast from COLLEGE WIRE ..................................................... 0 Stations