Information & Media Providing Valuable Insights to Global Markets The McGraw-Hill Information & Media segment provides industry-leading intelligence, bench- marks, analytics, and solutions that enable business professionals and other consumers Information to make better decisions. Its market-leading & Media At-a-Glance brands have a common focus: generating growth Business-to-Business opportunities by integrating into customers’ Group (B2B) workflows and infrastructure. Key markets: Professionals and corporate executives in automotive, aerospace and defense, construction, and energy. Global business and financial Framework for Growth professionals, investors, By strengthening its technology infrastructure with common capabilities, marketers, advertisers, and consumers worldwide. Information & Media is creating a framework to reshape its business and deliver premium services that transform data into valuable insights. Broadcasting Group ABC affiliates: Legacy Model Today’s Model KMGH-TV (Denver, CO) KGTV (San Diego, CA) Transactional, one-way customer Value-added customer relationships KERO-TV (Bakersfield, CA) relationships WRTV (Indianapolis, IN) Develop communities Strong, media-specific brands Brand leadership supports entry into Azteca America affiliates (low-powered stations): Traditional awareness advertising adjacent markets KZCS-TV (Colorado Springs, CO) revenue models Increased quality lead generation KZCO-TV (Denver, CO) Data pushed to customers Marketing intelligence through mea- KZFC-TV (Fort Collins, CO) Product-focused technology surable advertising effectiveness KZKC-TV (Bakersfield, CA) KZSD-TV (San Diego, CA) Long product shelf life New ways to monetize audiences Key markets: Value-added analytical services Television audiences in Denver integrated with customer applications and Colorado Springs, Colorado; Produce modular content Indianapolis, Indiana; San Diego and Bakersfield, California User-centric platforms Customized experiences Examples of Today’s Model Develop communities Information & Media is deeply engaged in social media—Twitter, Facebook, LinkedIn, YouTube, and more—cementing relationships with customers and extending its brands Produce modular content McGraw-Hill Construction provides project data in a variety of pay-as-you-go options, putting this key data in the reach of small- and medium-sized companies User-centric platforms J.D. Power’s new Acutrend platform allows customers to perform detailed analysis against industry benchmarks and their own proprietary data, receive timely alerts, and identify key strengths and opportunities for improvement 2010/2011 MHP Investor Fact Book 53 .