Special Award Title Sponsors Chow Tai Fook Jewellery Group Limited (Excellence in Use of Data) Citibank (Hong Kong) Limited (Excellence in Innovation) Manulife (International) Limited (Excellence in Social Media Marketing) McDonald’s Hong Kong (Excellence in Branding) Tai Hing Group Holdings Ltd. (Excellence in Marketing Collaboration) China Tonghai International Financial Ltd (Excellence in Customer Insights) Corporate Sponsors American Express International, Inc. AXA Hong Kong and Macau CLP Power Hong Kong Limited Eu Yan Sang (HK) Limited Fantastic Natural Fuji Photo Products Cosmetics Limited Company Limited The Hong Kong and Hong Kong Economic Times China Gas Company Limited HKT Limited MTR Corporation PrimeCredit Limited SKECHERS Hong Kong Limited The Standard Supporting Organizations The Hong Kong Advertisers Metro Finance Association Sales and Marketing Digital Marketing Community Executives Club CAMPAIGN AWARDS SPECIAL AWARD TITLE SPONSORS CHOW TAI FOOK EXCELLENCE IN USE OF DATA About Chow Tai Fook Jewellery Group Chow Tai Fook Jewellery Group Limited was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the most trusted jewellery group in the world. Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. The Group’s differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUEs. The Group’s commitment to sustainable growth is anchored in its customer-centric focus and strategies, which are in place to promote long-term innovation in business, in people and in culture. Another asset underpinning sustainable growth is a sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners across the world. With an extensive retail network in Greater China, Japan, Korea, Southeast Asia and the United States, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline (“O2O”) strategies to succeed in today’s omni-channel retail environment. CITIBANK EXCELLENCE IN INNOVATION About Citibank Hong Kong Since Citi opened its first office in Hong Kong in 1902, we have become one of the largest and longest-established foreign financial institutions in the territory. Global Consumer Banking, operated under the Citibank brand, offers a complete range of world-class financial products and services to individuals and commercial entities in Hong Kong through its retail branches and various remote channels. Citibank is also a leading credit card issuer in Hong Kong with a diverse portfolio of offerings to meet the needs of different client segments. At Citi, we believe that banking should be simple and convenient, and we are constantly leveraging technology to enhance the client experience so the Bank has become capable of getting into the customers’ life circles, weaving itself into their lives and thereby bringing in even more potential customers. The rapid adoption of mobile and other digital channels has transformed how Citi's clients bank, sign up for cards or loans, pay their bills or use the Bank's wealth management services. At the heart of Citi's philosophy is a desire to be innovative while providing service excellence to satisfy diverse clients’ needs. This has manifested itself over the years with many industry-first services, such as touch screen ATMs, the first Bank in Hong Kong to roll out Voice Biometrics Authentication for its retail clients, the first ever banking mobile application in Hong Kong and, most recently, a major enhancement of digitized products offering a convenient, simple and efficient banking service. Citibank was the first Bank in Hong Kong to make available its APIs in the Developer Portal in order to reach out to the tech world to accelerate FinTech development. Citibank has been actively developing digital banking services and many of the Bank’s new digital projects launched in recent years are first-of-its-kind in the Hong Kong market. Collaborating with various API partners, the Bank’s platforms and those of its partners have been well connected to enable customers to get in touch with banking services anytime and anywhere, without switching between different platforms, thereby enhancing their seamless banking experience. Citi continues to show its dedication to promoting financial inclusion. It launched the new Citi Plus® service with a digital value proposition, offering financial education and a novel banking experience to level-up digital natives through mobile banking. As the name Citi Plus indicates, its service positioning, design features, functions and user interface will delight clients in their daily wealth management and establish itself as their trustworthy partner. Citi Plus® clients can access personalized wealth management information and knowledge kits to accumulate wealth and boost their saving rate through accomplishing fun tasks. They can also start investing in money market funds with as little as HK$1. Citi has a history of embracing innovative solutions to transform how we serve clients. We are proud that our digital banking services and products have won customers’ hearts and we will continue to serve our clients with the best-in-class digital banking experience. 1 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021 CAMPAIGN AWARDS SPECIAL AWARD TITLE SPONSORS MANULIFE EXCELLENCE IN SOCIAL MEDIA MARKETING About Manulife (International) Limited Manulife Hong Kong, through Manulife International Holdings Limited, owns Manulife (International) Limited, Manulife Investment Management (Hong Kong) Limited and Manulife Provident Funds Trust Company Limited. As a member of the Manulife group of companies, Manulife Hong Kong offers a diverse range of protection and wealth products and services to individual and corporate customers in Hong Kong and Macau. The company looks to introduce financial solutions that help people make their decisions easier and lives better. MCDONALD’S HONG KONG EXCELLENCE IN BRANDING About McDonald’s Hong Kong Since 1975, McDonald’s has been serving customers in Hong Kong for 45 years. Operating over 240 restaurants around the city and employing a workforce of more than 15,000, McDonald’s delivers the next generation of customer experience through the Experience of the Future service concept featuring stylish restaurant designs, intuitive facilities, attentive customer service and premium food. The brand took another step in digitalization with the introduction of McDonald’s App in recent years, an all-in-one mobile application that elevates customer convenience to a whole new level. TAI HING GROUP EXCELLENCE IN MARKETING COLLABORATION About Tai Hing Group With over 30 years of experience in the catering industry, Tai Hing Group is today the largest casual dining group¹ in Hong Kong and was listed on the Main Board of the Hong Kong Stock Exchange (stock code: 6811) in 2019. Embracing a multi-brand strategy, it has developed into a chain with over 200 restaurants offering a variety of cuisines in Hong Kong, Mainland China, Macau and Taiwan. The Group now comprises around 15 brands serving Chinese, Japanese, Taiwanese, Vietnamese and Southeast Asian cuisines that feature dishes representative of the respective culinary culture for customers to enjoy dining experience uniquely offered by each brand. The Group mounts constant promotional efforts for its restaurant brands to differentiate itself from its competitors in the casual restaurant market over the years. After the successful rollout of the “My Hero” television commercial campaign, the “My Hero II” commercial was launched in 2016. Both campaigns received prestigious awards, including the Merit Award and Citation for Outstanding TV Campaign at the 2014 HKMA/TVB Awards for Marketing Excellence, as well as the Bronze Award and Citation for Outstanding TV Campaign at the 2016 HKMA/TVB Awards for Marketing Excellence. In 2017, the well-loved Hong Kong professional boxer Rex Tso was invited to join the Group’s “My Hero: Fight For Hong Kong” advertising campaign to help promote the “Tai Hing” brand on multiple platforms. In 2019, the Group has launched a new commercial to celebrate its 30th Anniversary and garnered the Bronze Award of the ROI Festival Awards. In 2020, the “Asam Chicken Rice” brand has launched a brand new online video namely “99 points Hainanese Chicken Rice” and immediately aroused public attention. It has become the talk of the town and recorded more than 700,000 views since posted, successfully building the brand awareness and increasing its popularity. The “Men Wah Bing Teng” brand has been well-received by the customers in Hong Kong and Mainland China and has garnered various awards in Mainland China, including first-rank in the “Cantonese Cuisine Ranking” and “The Most Popular Cuisine Ranking” in Hangzhou by Dianping.com ( 大眾點評 ), successfully extend the brand across Hong Kong and Mainland China. The Group persistently adopted various CSR initiatives over the years.