THE PROFESSIONAL WINTER 2011 A Publication of the Associated Subcontractors of Massachusetts, Inc. Mass. Subcontractors Project of the Year – East Find BRIGHT SPOTS Genzyme in Project of the SLOW Year – West RECOVERY Springfield College Meet the New DCAM Commissioner Carole Cornelison THE PROFESSIONAL A Publication of the Associated Subcontractors of Massachusetts, Inc. cover story 16 Recovery is Slow, The Massachusetts economy and the construction industry appear to have entered But Some Sectors a recovery that’s been under way Are Booming Again for over a year. features 04 PRESIDENT’S VIEW 12 BIDDING Year in Review Understanding the Variables of Successful Bidding 06 BEACON HILL SPOTLIGHT Meet Carole Cornelison, 14 MARKETING AND PR DCAM Commissioner 3 Secrets Most Social Media Marketers Won’t Tell You 08 REO Court Invalidates Fall River 20 PROJECT OF THE YEAR – EAST Responsible Employer Genzyme Ordinance 22 PROJECT OF THE YEAR – WEST 10 INSURANCE Springfield College Purchasing Contractors’ Pollution Liability Coverage departments 24 PHOTO GALLERY Member Projects 2011 28 MEMBER NEWS The Professional Contractor 3 PRESIDENT’S VIEW BY DAVID G. CANNISTRARO Year in Review very year, this issue of The Professional Contractor fast-track rebuilding of Springfield College dorms devas- gives us an opportunity to look back at the year just tated by the June tornadoes. Both projects show project Epast, to comment on changes and showcase achieve- teamwork at its best. ments, and to look forward to the new year ahead. No recap of 2011 would be complete without men- This is now the fourth year this column has acknowl- tioning the one-year anniversary of the Massachusetts edged the down economy, and its major impact on Prompt Pay law, which took effect in November 2010. construction. Little did we know back in fall 2008 how Although the law may not yet be fully tested after just a enduring the recession would be. But the difference in year, it appears the industry has adjusted, and we hear 2011 is that the signs of rebound are growing – notice- no complaints. Let’s hope no news is good news! Now able even in my small metro-west neighborhood, as I it’s time to address the big piece missing from Prompt wrote about in the last issue. Despite stock market swings Pay: fair terms for payment of “retainage.” That is ASM’s that continue to shake confidence, business continues to legislative priority for 2012, and we look forward to improve locally – which, for construction, means there is working with our industry partners on a solution that now more work to look at and bid on. Not office towers is fair to all. yet, and probably not for a while. But certainly apart- In 2012, we’re also looking forward to becoming one ment towers, academic buildings, medical and biotech of the first “health group purchasing cooperatives” – facilities. And to hear our local commercial real estate also known as the association health plan – in the com- pros tell it, there are more on the way – very good news monwealth, under legislation that coincidentally passed for the new year. Read more in our cover story, page 16. the same day as Prompt Pay. ASM is in the final stages Before we leave 2011, we want to acknowledge some of application to be a cooperative, and we look forward of the great work done by ASM members on projects to receiving our approval and helping members save on across the state this year. See our “Year in Review” in the costs of health care. We’ll have more on this in our photos on page 24. And don’t miss our two feature sto- next issue. ries, Project of the Year – East, focusing on Genzyme’s In the meantime – please enjoy this issue, which also new Biologic Support Center in Framingham, and features an article on new directions at DCAM, under Project of the Year – West, documenting the amazing new Commissioner Carole Cornelison; an article ex- plaining the decision striking down Fall River’s Respon- David G. Cannistraro is executive vice president of J.C. sible Employer Ordinance; and substantive articles on Cannistraro LLC in Watertown, and president of ASM. He business accounting issues and insurance. As the saying can be reached through ASM at (617) 742-3412 or by email at goes, there is truly something for everyone – just what [email protected]. we strive to offer at ASM. s The Professional Contractor is published by The Associated Subcontractors The Warren Group of Massachusetts, Inc. Chairman Timothy M. Warren CEO & Publisher Timothy M. Warren Jr. One Washington Mall | Fifth Floor | Boston, MA 02108 President David B. Lovins tel 617-742-3412 | fax 617-742-2331 Group Publisher & Editor in Chief Vincent M. Valvo [email protected] | www.associatedsubs.com Finance & Administration Dir. of Operations | Controller Jeffrey E. Lewis Officers Editorial J.C. Cannistraro, LLC President: David G. Cannistraro Custom Publications Editor Christina P. O’Neill President Elect: Richard R. Fisher Red Wing Construction Associate Editor Cassidy Norton Murphy Vice President: Joseph H. Bodio Lan-Tel Communications, Inc. Vice President: Steven P. Kenney N.B. Kenney Co. Advertising Vice President: Gregory A. Porfido Mark Richey Woodworking & Design, Inc. Publishing Division Sales Manager George Chateauneuf Treasurer: Russell J. Anderson Southeastern Metal Fabricators, Inc. Account Manager Mark Schultz Stafford Construction Services, Inc. Past President: Sara A. Stafford Advertising, Marketing & Events Coordinator Emily Torres Past President: Scott H. Packard Chapman Waterproofing Co. Design & Production Directors Creative Director John Bottini George A. Allen Sr. | Steven T. Amanti | Clement P. Clare | R. Lindsay Drisko | Roger A. Fuller Senior Graphic Designer Scott Ellison William M. Gillespie | Wayne J. Griffin | Robert B. Hutchison | Dana E. Johnston Jr. Graphic Designer Ellie Aliabadi Michael S. Kosiver | William J. (Mac) Lynch | Susan Mailman | Erik S. Maseng James B. Miller | Louis J. Sannella | Nancy H. Salter | Ann T. (Nancy) Shine | Frank J. Smith ©2011 The Warren Group, Inc. and Associated Subcontractors of Massachusetts, Inc All rights reserved. The Warren Group is a trademark of The Warren Group Inc. No part of this publication may be reproduced in any form or by any Lee C. Sullivan | Carolyn M. Francisco, Counsel | Monica Lawton, CEO means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher. 4 Winter 2011 8713-REconnection.qxd:Layout 1 12/10/08 10:17 AM Page 1 COMPLETE COMMERCIAL/INDUSTRIAL ROOFING SERVICES Quality starts at the top. Quality. Pride. Craftsmanship. These words are as important to us today as they were when we started almost forty years ago. This dedication that earned us AWARDS the trust of so many clients. • ABC‘S EXCELLENCE IN CONSTRUCTION AWARD And regardless of the project • METAL ROOFING CONTRACTOR size or scope, it’s our goal be OF THE YEAR • NATIONAL FINALIST — your “roofer of choice” by GOLD CIRCLE AWARD providing the same high standard of service, commitment to quality, and excellence in workmanship to your roofing project. We offer a full range of services from new installation and reroofing to preventive maintenance and emergency repairs. And of course, we stand behind all our work after the project is done. A&M Roofing Services, LLC 123 Tewksbury Street, Andover, MA 01810 Phone: 978-475-4500 • Fax: 978-475-8778 Web: www.amroofing.net BEACON HILL SPOTLIGHT BY DEBBIE SWANSON Meet Carole Cornelison, DCAM Commissioner In the spring of this year, Carole Cornelison was ap- of agencies. We anticipate better services and cost efficiencies by having DCAM serve as the central pointed commissioner of the State’s Division of Capi- agency responsible for facilities management. A lot of my energy has been and will continue to be tal Management (DCAM), the agency responsible for used in that direction. major public vertical construction and real estate How will you do this? services for the commonwealth of Massachusetts. We’ve already begun the process by work- ing with a few agencies to undertake the facility ornelison embraces this role, drawing upon management function of their newly constructed her lengthy history working at the executive buildings. I’m pleased to mention that Secretary Clevel in the public, non-profit, and private Gonzalez and I have convened the Common- sectors. wealth Facilities Advisory Council – a group of 41 Her career began in Cincinnati, Ohio, where experts from around the state, the private sector she worked in the health field, in housing and and labor to draft a blueprint to guide us as we economic development, as a college teacher, and continue the effort. in management consulting. She joined Boston’s We’ll also provide technical assistance to look Department of Neighborhood Development in at the management team in facilities under our 2004, where she first served as deputy director of responsibility. We’d like to see changes focusing homeowner services and then as deputy director on teamwork and customer service. I’ll also be tak- of housing development. ing a hard look at our own internal processes. It’s In 2008, Cornelison became the superinten- not only important that we provide the appropri- dent of the Bureau of State Office Buildings. As ate budget and management oversight, but that such, she managed a portfolio of buildings includ- the services are provided in a timely fashion and ing the Massachusetts State House, the McCor- are consistently delivered at a high quality in all mack, the Hurley, the Lindemann Mental Health facilities. Center, and the Springfield and Pittsfield state of- fice buildings. Any other changes in the future? In her role as DCAM Commissioner for the With the economic situation across the country commonwealth, Cornelison will play a major part and the commonwealth, we need to be more fru- in Gov.