generationCURE Annual Events Sponsorship Opportunities for 2013-2014 About amfAR amfAR, The Foundation for AIDS Research, is dedicated to ending the HIV/AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs. amfAR-funded research has increased our understanding of HIV and has helped lay the groundwork for major advances in the treatment and prevention of HIV/AIDS. Since 1985, amfAR has invested more than $366 million in its mission and has awarded grants to more than 2,000 research teams worldwide. About generationCURE In the fall of 2011, a small group of young professionals from the fields of finance, art, media, and entertainment came together to form generationCURE: a committee of young people dedicated to helping amfAR accelerate its search for a cure for HIV/AIDS by grooming the next, and hopefully the last, generation of HIV/AIDS champions. Since 2012, the committee has raised more than $90,000 toward their $150,000 goal—the cost of a new, cure-focused research project—through fundraising events on both coasts. About our supporters generationCURE events attract successful young professionals who “socialize with a conscience,” a highly desirable demographic. Each of our events is attended by 200 guests from a wide variety of industries, among them fashion, finance, media, law, and entertainment. Research shows that an association with leading nonprofit organizations such as amfAR makes good business sense. A Cone Corporate Citizenship study has shown that eight out of 10 Americans say that corporate support of good causes wins their trust in a company. • 85% of generationCURE supporters are between 25-35 years old • 90% of generationCURE supporters have received a Bachelor’s degree or higher • The median income of generationCURE supporters is $74,000 amfAR CEO Kevin Robert Frost poses with generationCURE Ambassador Kelly Osbourne, amfAR Board Trustee T. Ryan Greenawalt, and host Brad Greiner amfAR Chairman of the Board Kenneth Cole and John Cafarelli Miss Universe Leila Lopes attending generationCURE 2012 Kick Off Sponsorship Opportunities Title Event Sponsorship • 8 complimentary tickets • Logo placement on invitation and event materials • Logo placement on media wall • Logo placement on amfAR Facebook page leading up to the event • Opportunity for product placement or fashion tableau at the event Presenting Event Sponsorship • 4 complimentary tickets to sponsored event • Logo placement on invitation and event materials • Logo placement on amfAR Facebook page leading up to the event • Opportunity for product placement at sponsored event Co-Sponsorship • 2 complimentary tickets to sponsored event • Logo placement on event invitation • Logo placement on amfAR Facebook page leading up to sponsored event Series sponsorship opportunities also available. The Company We Keep amfAR’s generationCURE events offer corporate sponsors a unique opportunity to expand their customer base, raise their profile, expand markets, and ensure that their message and brand identity are communicated and represented effectively. generationCURE’s events have already attracted an impressive group of corporate sponsors. Recent supporters and contributors include: Amberdale Productions • AriZona Beverages • Diageo • Equinox • Ford Models Harrison Street Productions • Intermix • Kenneth Cole Productions • Kiehl’s Since 1851 Legend of Kremlin Vodka • Michael Kors • New York Magazine • OUT • Redken SoulCycle • Starwood • Stuart Weitzman • Tequila Avion • The Advocate The One Group • Theory • V. Brown and Company • and many, many more. generationCURE Annual Events generationCURE Kick Off In the fall of 2011, a small group of young professionals from the fields of finance, art, and entertainment came together to form generationCURE—a committee of young people dedicated to helping amfAR accelerate its search for a cure for HIV/AIDS. On March 21, 2012, more than 100 attendees met at The Bubble Lounge Tribeca in New York City to help amfAR kick off the generationCURE event series. Guests joined amfAR Trustee Regan Hofmann and the reigning Miss Universe, Leila Lopes, for cocktails and music spun by a live DJ to jump start this new amfAR initiative. In May 2013, generationCURE held its Los Angeles Kickoff party in West Hollywood. generationCURE celebrity ambassador Kelly Osbourne joined 150 guests to raise over $17,000 for amfAR’s cure research. In addition to funding innovative research, generationCURE aims to increase HIV awareness among young people and to cultivate the next, and last, generation of amfAR champions for a cure. generationCURE Solstice Each June, amfAR’s generationCURE holds a rooftop event to celebrate the summer solstice. The inaugural 2012 Solstice event took place on the roof of the Hotel Americano in New York City. More than 150 young professionals gathered to socialize with a conscience, enjoying cocktails, an auction, and breathtaking views of the city from the Americano’s rooftop in West Chelsea. With the help of sponsorship from AriZona Beverages and Ford Models, the evening raised $25,000. The 2013 Solstice party took place on STK’s rooftop in the Meatpacking District of Manhattan. The 200 guests enjoyed specialty cocktails, compliments of Tequila Avión, hors d’oeuvres, spectacular city views, a live DJ, and auction items from Michael Kors, the NFL, John Varvatos, and many more. The evening raised $24,000. To date, generationCURE has raised nearly $100,000 towards its $150,000 goal for amfAR’s innovative, cure-focused research. generationCURE Masquerade In October 2012, amfAR’s generationCURE held its first annual Halloween-themed fundraising event, Masquerade, at The Box in New York City. Nearly 200 young professionals donned masks to support generationCURE’s goal of raising $150,000 to fund new, cure-focused research. Guests enjoyed a hosted bar and a dazzling performance from local singing sensation Kelly King. With the help of sponsorship from Here Media, Ford Models, Legend of Kremlin vodka, and Gas Bijoux, as well as a generous matching grant from the Joseph F. McCrindle Foundation, the event raised more than $19,000. Performer at generationCURE Masquerade 2012 Guests enjoying generationCURE Solstice 2013 amfAR Trustee Ryan Greenawalt and generationCURE LA Co-Chair Quinn Tivey generationCURE Masquerade 2012 generationCURE Donors at the Kenneth Cole Show Room Pretty Little Liar’s Troian Bellisario and guest generationCURE Soltice 2013 Committee Members Project Runway’s Jack Mackenroth at generationCURE Masquerade generationCURE Masquerade Committe Members Ford Models attend generationCURE Solstice 2012 amfAR, The Foundation for AIDS Research, is dedicated to ending the global AIDS epidemic through innovative research. Since its founding in 1985, amfAR has accelerated the pace of HIV/AIDS research and contributed to numerous breakthroughs that are extending and saving lives around the world. amfAR identifies critical gaps in our knowledge of HIV/AIDS and supports promising early-stage studies that often lack the preliminary data required by more traditional funders. Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a model for regional collaboration on treatment preparedness, education, training, and clinical research. The GMT Initiative (formerly the MSM Initiative) strives to reduce worldwide rates of HIV infection among gay men, other men who have sex with men (MSM), and transgender individuals (collectively GMT) in developing countries by providing small grants to grassroots groups that help expand HIV education and prevention. The GMT Initiative also works to build understanding and awareness of HIV epidemics among GMT, and advocates for effective policies and increased funding. Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research; ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of all people affected by HIV/AIDS. Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods, and publishes educational materials on important AIDS- related research, treatment, prevention, and policy issues. As a respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the epidemic. www.amfar.org.