Advances in Social Science, Education and Humanities Research, volume 226 1st International Conference on Social Sciences (ICSS 2018) Cultural Tourism Policy in Manado 1st Ferdinand Kerebungu 2nd Theodorus Pangalila 3rd Recky Sendouw Sosiology Education Department Pancasila and Civic Education State Administartion Department, Fakulty of Social Science, Universitas Department Faculty of Social Science, Universitas Negeri Manado Faculty of Social Science, Universitas Negeri Manado, Manado, North Sulawesi Negeri Manado, North Sulawesi [email protected] North Sulawesi Manado, Indonesia [email protected] [email protected] 4th Apeles Lexi Lonto th Pancasila and Civic Education 5 Julien Biringan Department Departement of Pancasila dan Civics Faculty of Social Science, Universitas Education Negeri Manado, Faculty of Social Manado State North Sulawesi University [email protected]@unima.ac.id Manado, Sulawesi Utara [email protected] Abstract- This research aims to see how far the effect of Therefore, this cultural tourism needs to be investigated tourism towards cultural tourism’s development in Manado. and developed priory in order to concreting Manado become The object of this research is the elements of culture that Eco-Tourism model city which now is being promoted to be possessed by citizen in Manado that can become asset of the icon of Manado. The investigation is needed a tourism in Manado. This study is survey research type. In thoughtful study in relation to the cultural potential that collecting the data, technique of interview, observation and possesed by Manado, and also an investigation concerning literature study were used. The data that had been collected cultural dynamics that is developed in Manado that possesed qualitatively altogether with secondary data were analyzed by the multidimentional and multicultural society. To the ethnographically simple. This research concludes that the multidimentional and multicultural society it has been a very diversity of ethnics concealing potencies which can be potential asset to develop cultural tourism. Therefore, a developed becoming tourism asset. The potency that possessed by Manado is in the form of diverse traditional cultural arts thoughtful investigation and further reseach to be able to that can be developed into tourism asset. know the potential and the types of culture that can be developed to be tourism asset that can be promoted by the Keywords— Policy, Tourism, Culture Government of Manado, as the means to develop regional potency. I. INTRODUCTION Tourism is one of the assets that can be developed by an The attempt to comprehend social cultural dynamics and area / region in order to increase tourist visits both any society’s community that in a particular tourism domestically and internationally. With the increase in tourist destination region requires a thoughtful comprehension so visits will have a rapid impact on economic growth both the that can be found whether by the increasing of current community around the location of tourism objects and the tourism visitation in the tourism destination area can give a area as a whole. The increasing economic growth of the significant contribution towards the society around the community and the region will also have a positive impact tourism object. The area of National Marrine Park of to increase local revenue (PAD), an increase in PAD as a Bunaken is one of tourism destinations asset that possessed whole will be able to support development in various sectors by Manado, whereas an island that populated by the and improve the welfare of the community. inhabitant from Sangihe ethnic and Talaud, so that from this island, cultural tourism can be developed beside maritime One of tourism asset which can be developed is cultural tourism as well. Bunaken island is tourists’ transit island tourism, whereas this culture possesses its own uniqueness before having maritime tourism to enjoy the beauty of the that attracted domestic even foreigners tourists. This can be nature in Bunaken National Marine Park. Hence, the seen of how cultural tourism object effloresced well in investigation towards social cultural dynamics of the society Javaness island and Baliness island, whereas that had been around toursim object is really needed, in order to attain attracted international adn domestic tourists in the accurate information about the development of society’s life adequately significant amount, so that this sector turn into a at the tourism object. pivot mainstay in Locally-generated revenue (PAD) especially in Baliness island and significantly have impact Had contemplated` economically, tourism sector in increasing national revenue. apperently have bright prospect to increase foreign exchange of the nation, which is by the visitation of the Cultural tourism, for North Sulawesi especially Manado international tourists that come at the tourism destination until now has neither get serious atention from the region. Besides, tourism can also increase Locally-generated government nor any private that running tourism sector. If revenue (PAD) and can accomodate manpower/ labor force this asset being observed well it will eventually give a even opening bussines opportunity for the society around it. significant impact in increasing society’s welfare in However, behind them, tourism in assence is the encouter Manado. among foreign culture that brought by international tourists Copyright © 2018, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 676 Advances in Social Science, Education and Humanities Research, volume 226 and modern culture that whether it is brought by domestic into tourism assets in order to determine the policy in and urbane with local culture and society surround the developing tourism in Manado. This study is a type of tourism object area. Hence, even though tourism can survey research. In collecting the data, interview, increase foreign exchange but tourism can become one of observation and literature study techniques were used. The the causal factors from the social cultural effect as well data that had been collected qualitatively altogether with the priory society’s life style surround it, so that every secondary data will be analyzed etnographically simple. development of the tourism asset needs to consider the following effect of it. III. RESULTS AND DISCUSSION The establishment of tourism sector that expected to be The term tourism is closely related to the notion of national foreign exchange income. Tourism sector basically tourism recognition, namely as a change in the temporary can give significant contribution onto national or regional place of residence of someone outside his residence for a income, national income contribution from the tourism reason and not to carry out activities that generate wages. sector can be concrete if synergy among government, Tourism is a journey from one place to another, is private and society, in which together giving the best service temporary, carried out by individuals or groups, as an effort towards the tourists. The best service can be in the form of to find balance or harmony and happiness with the the availability of the adequate infrastructure, maintenance environment in social, cultural, natural and scientific policy, whether it is from the government or private sector. dimensions. Tourism is a journey that is carried out In order to establish it, it is really requires a serious attempt temporarily, held in a place to another place with the from the government in preparing for various policies that intention of not trying or making a living in the place visited encourage the established competitive and conducive but solely to fulfill various desires [1] circumstance through market mechanism which involved According to Sadhana in Public Policy Reality there are private sector nor society labor institution (LSM) so that four (4) factors that interact with each other in policy national foreign exchange through tourism sector able to be implementation, namely communication factors, resource increased without puting any burden to the government. factors, disposition factors or attitudes, and organizational On the other hand, in enhancing service at the tourism structure factors [2]. According to references [3] and [2], sector, the executor party whether it is government or "Public policy is whatever governments choose to do or not private are unable to ignore society that is around the to do." Dye argued merely that public policy is whatever the tourism object location. The role of the society in sustaining government chooses to do or not do. tourism conduction is really needed (e.g Bali), since by The aim of the Tourism development program is to involving society, the executor party get a cheap labor but develop and expand product diversification and the quality harmless that labor in other words occured a mutual of national tourism in general and the region in particular symbiosis proces. Had this proces happened indirectly based on community empowerment, arts and culture as well executor party had increased society’s welfare. as resources (charm) of local nature while maintaining the Society involevement here can be in the form of tour preservation of traditional arts and culture as well as local guide, providing food material, cheap cottage, and providing environmental sustainability and develop and expand the souvenir. However