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SHEPPARTON SPORTS STADIUM FEASIBILITY STUDY GREATER SHEPPARTON CITY COUNCIL JUNE 2014 FINAL REPORT WARREN GREEN CONSULTING SHEPPARTON SPORTS STADIUM FEASIBILITY STUDY Greater Shepparton City Council June 2014 Warren Green Consulting ABN 972 761 998 65 CONTENTS 1 Executive Summary ........................................................................ 1 2 Introduction ................................................................................... 6 3 Planning Context ............................................................................ 8 3.1 General Reports - City of Greater Shepparton ....................................................................... 8 3.2 Specific Reports - City of Greater Shepparton ..................................................................... 15 3.3 Demographic Overview ........................................................................................................ 17 4 Current Situation .......................................................................... 19 4.1 Shepparton Sports Stadium Overview ................................................................................. 19 4.2 Association and Program Members ..................................................................................... 24 4.3 Shepparton Sports Stadium Benchmarking (CERM) ........................................................... 24 4.4 Shepparton Facility Provision Overview ............................................................................... 26 5 Consultation – Council ................................................................. 28 5.1 Shepparton Sports Stadium Management ........................................................................... 28 5.2 Major Events and Performing Arts ....................................................................................... 28 5.3 Access and Inclusion ........................................................................................................... 29 6 Consultation - Users and Tenants ................................................. 30 6.1 Australian Sports Commission ............................................................................................. 30 6.2 Goulburn Valley Squash Club .............................................................................................. 30 6.3 Greater Shepparton Basketball Association ........................................................................ 31 6.4 Premier Soccer Shepparton ................................................................................................. 32 6.5 Shepparton Badminton Association ..................................................................................... 32 6.6 Shepparton Netball Association ........................................................................................... 33 6.7 Shepparton Table Tennis Association ................................................................................. 34 6.8 Valley Sport .......................................................................................................................... 34 7 Additional Guiding Strategies ....................................................... 35 7.1 Local Strategies ................................................................................................................... 35 7.2 State Plans and Strategies ................................................................................................... 35 8 Sports Trends and Industry Benchmarks ...................................... 39 8.1 Sports Participation Rates and Trends ................................................................................ 39 8.2 Facility Performance Trends ................................................................................................ 42 8.3 General Pricing Benchmarks ............................................................................................... 43 8.4 Facility Provision Benchmarking .......................................................................................... 43 8.5 Facility Design Trends .......................................................................................................... 45 8.6 Facility Benchmarking .......................................................................................................... 48 CONTENTS 8.7 Facility Development Funding Trends .................................................................................. 50 9 Potential Development Options and Stages ................................... 53 9.1 Stages Overview .................................................................................................................. 53 9.2 Stage 1 Redevelopment ....................................................................................................... 54 9.3 Stage 2 Redevelopment ....................................................................................................... 55 9.4 Stage 3 Redevelopment ....................................................................................................... 56 9.5 Stage 4 Redevelopment ....................................................................................................... 57 9.6 Final Redevelopment ........................................................................................................... 58 10 Redevelopment Staging Analysis ................................................ 59 10.1 Overall Development Summary ......................................................................................... 59 10.2 Facility Components ........................................................................................................... 59 10.3 Capital Costs ...................................................................................................................... 60 10.4 Projected Visitations ........................................................................................................... 61 10.5 Financial Projections .......................................................................................................... 62 11 Second Round Consultation ........................................................ 65 11.1 Goulburn Valley Squash Club ............................................................................................ 65 11.2 Greater Shepparton Basketball Association ...................................................................... 65 11.3 Shepparton Badminton Association ................................................................................... 65 11.4 Shepparton Table Tennis Association ............................................................................... 66 12 Summary of Key Findings ........................................................... 67 12.1 Redevelopment Stages ...................................................................................................... 67 12.2 Redevelopment Cost .......................................................................................................... 67 12.3 Projected Attendances ....................................................................................................... 67 12.4 Financial Projections .......................................................................................................... 67 13 Benefits Summary ....................................................................... 69 13.1 General Benefits ................................................................................................................ 69 13.2 Economic and Social Benefits ............................................................................................ 70 Appendix A - Shepparton Sports Stadium Survey Plan .................................. 72 Appendix B - Shepparton Indoor Courts Mapping ......................................... 73 Appendix C - GSBA Information ............................................................... 74 Appendix D - ANZAC Park Orange Design .................................................. 75 Appendix E - Tamworth Sports Dome Design .............................................. 76 Appendix F - Redevelopment Concepts ..................................................... 77 Appendix G - Redevelopment Costings ...................................................... 78 Shepparton Sports Stadium Feasibility Study Greater Shepparton City Council 1 Executive Summary The Shepparton Sports Stadium (the Stadium) is located in the Shepparton Sporting Precinct which is approximately three kilometres north of the General Post Office on the Goulburn Valley Highway. The precinct, which has regional significance, caters for a diverse range of sporting clubs with facilities for: athletics, badminton, baseball, basketball, BMX, cricket, cycling, equestrian, football, hockey, netball, radio controlled cars, soccer, table tennis, tennis and touch football. The Stadium was originally opened in 1972 with two courts and subsequently extended in 1994 with an additional two courts and a multi-purpose area. The Stadium has a diverse range of facilities including: four basketball courts, a multi-purpose room, café and a 400 seat grandstand. The facility can also be configured to accommodate badminton courts (16), netball courts (4), table tennis tables (6) and volleyball courts (3). The Stadium is managed by Council and operates with four permanent staff. Staff from