ROYAL JORDANIAN AIRLINES USES Solution overview Royal Jordanian Airlines QLIKVIEW TO ANALYZE ROUTE Amman-based Royal PROFITABILITY FAST Jordanian Airlines is the flag carrier of the Hashemite Kingdom of Jordan, operating “QlikView is better than Facebook. It is our choice for ‘big data’ business domestic and international discovery at Royal Jordanian Airlines.” flights over four continents. In –Omar Alsaeed, Chief Finance Officer, Royal Jordanian Airlines 2011, the publicly-owned airline had revenue equivalent to US$1,036 billion and employed 4,545 people. Industry: Transportation and Logistics Royal Jordanian relied heavily on Microsoft Excel spreadsheets for Function: Executive, business discovery, but pulling data Finance, Operations, Sales from disparate sources was time- Geography: Hashemite consuming and required dedicated Kingdom of Jordan IT resources. Amal Hattar, Management Accounts Director, Challenges: Royal Jordanian Airlines, says: “It took us 14 working days to Gain rapid access to “big aggregate data for a static report data” on route profitability and then 12 additional working Reduce time for analysis days to process the data—this and reporting Royal Jordanian Airlines is the flag amounted to almost a month.” carrier of the Hashemite Kingdom of Introduce self-service Jordan, operating scheduled and Given the highly competitive nature analysis for users of the aviation industry, Royal non-scheduled domestic and Solution: international services over four Jordanian required a cost-effective continents. Based at Queen Alia business discovery platform that Royal Jordanian Airlines International Airport in Amman, was sensitive to changes in market conditions. “We wanted to enable deployed QlikView for 16 Royal Jordanian belongs to the Arab licensed users and also has Air Carriers Organization and the self-service analysis of complex data to help us make decisions in a 21 personal editions of the global airline alliance Oneworld. business discovery software. timely and proactive way,” says The airline is a past winner of the Hattar. Benefits: Centre for Asia Pacific Aviation award for Airline Turnaround of the “Seeing is Believing” session Reduced time to data Year and the Airline of the Year from proves value of QlikView visibility and discovery the industry publication Airfinance Royal Jordanian evaluated a Enabled faster decision Journal. It operates more than 500 number of business intelligence making flights a week, employs 4,545 reporting solutions, including one people, and earned US$1.036 billion from Microsoft, but found them to Provided first application in in revenue in 2011. be overly complex and not user just three months friendly. Airline seeks business discovery Delivered near real-time platform to analyze “big data” Then, in March 2011, Jordan analysis Until recently, Royal Jordanian QlikTech Partner Synapse Data source systems Technologies entered the picture struggled to manage the increasing Database: Microsoft Excel, and introduced QlikView business volumes of big data in its Oracle Oracle system. Ali Abuhijleh, Vice President/ discovery to Royal Jordanian. It Finance, Royal Jordanian Airlines, organized several Seeing is QlikTech partner: Synapse says: “We needed a better Believing - proof of concept - Technologies understanding of the business. This demonstrations of QlikView with the meant having detailed data on many IT department at Royal Jordanian. aspects of operations, including fuel consumption, cabin and cockpit Moreed Murrar, Business functions, mail and courier traffic, Intelligence Director, Synapse and catering costs.” Technologies, says: “The Seeing is Believing sessions involved using data and different departments produced an enthusiastic reaction TIME TO VALUE such as e-services, call center from Royal Jordanian Chief performance, cargo statistics, Executive Officer Eng. Amer Route profitability frequent flyer analysis, sales, and Hadidi, board chairman H.E. finance.” Nasser Lozi and other board application takes members, as well as the Chief just three months The demonstrations were an Finance Officer Omar Alsaeed, who instant success. “When Synapse says: “QlikView is better than to go live Technologies presented the Seeing Facebook. It is our choice for ‘big is Believing demonstration on data’ business discovery at Royal finance data, we knew that this was Jordanian Airlines.” what we’d been looking for in terms of speed, ease of use, and QlikView extends into other functionality,” says Abuhijleh. business units QlikView analyzes route Working with Synapse profitability Technologies, Royal Jordanian is now engaged in a plan to extend For a proof of concept, Royal the use of QlikView to other Jordanian chose a business-critical operational areas and departments, analytical requirement for any starting with the budget, cargo airline—route profitability reporting. sales, and the commercial department. Murrar says: “Royal Jordanian wanted near real-time analysis of Listing the benefits of QlikView, the cost elements that affected Abuhijleh first mentions the self- route profitability and how it could service analysis and reporting reduce costs. It was no longer functionality. He says: “QlikView feasible to wait a month for minimizes processing errors, reports.” improves efficiency, and increases staff productivity. It is helping with Synapse Technologies delivered data quality and auditing, produces the results Royal Jordanian wanted dynamic rather than static reports, with the proof of concept. “We and visualizes our data with state- knew then that QlikView was the of-the-art graphics.” solution we were looking for to help us analyze big data about route Murrar attributes the success of the profitability,” says Abuhijleh. QlikView implementation to the “We were impressed by the ease of teamwork developed with the implementation. The solution meets finance unit at Royal Jordanian. the needs of all business users, “Without dedicated teamwork, we including senior managers, in terms wouldn’t have achieved this level of of support for decision making.” success,” he says. “The finance team immediately saw the value of Hattar adds: “With QlikView, we get QlikView for business discovery an idea of route profitability before and its faith has been repaid.” a flight even departs from an airport.” The route profitability reporting application in QlikView took just three months to implement. It “QlikView minimizes processing errors, improves efficiency, and increases staff profitability. It is helping with data quality and auditing, produces dynamic rather than static reports, and visualizes our data with state-of-the- art graphics.” – Ali Abuhijleh, Vice President/ Finance, Royal Jordanian Airlines © 2012 QlikTech International AB. All rights reserved. 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