Building on Good Practice Max Steinberg CBE Ellen Cutler CEO, Liverpool Vision Director, Invest Liverpool Max Steinberg CBE CEO of Liverpool Vision Global Partners Summit 2 March 2017 Building on Good Practice Working in partnership to promote the City Region, create business and investment opportunities and enable growth in key sectors. • Liverpool China Partnership • International Festival for Business • MIPIM 2017 • Place Marketing for Investment Project • Liverpool in London Liverpool China Partnership • long tradition of working with China: Shanghai twinning 1999, Shanghai World Expo 2010, Liverpool Shanghai Partnership • new Steering Group established late 2014: positive impact 2015/16 attracted wider public – private sector membership • Objective: to expand, strengthen and deliver greater benefit from the Liverpool City Region and Isle of Man’s trade, investment, tourism, education, cultural, civic and other links with China. Liverpool China Partnership - Membership • China Britain Business Council, DiT, Edge Hill University, Equiom (Isle of Man),Hill Dickinson, Isle of Man Department for Economic Development, Liverpool and Sefton Chambers of Commerce, Liverpool City Council, Liverpool City Region LEP, Liverpool Hope University, Liverpool John Moores University, Liverpool Vision, Marketing Liverpool, The Peel Group, Quilter Cheviot, Red Sports, Signature Living, University of Liverpool and Wirral Council Liverpool China Partnership – outcomes • More focused and coordinated approach • Higher profile • Economic-focused Partnership and Cooperation Agreements • Inbound Government-led and business delegations • Targeted outbound visits • Real business, investment and education opportunities Liverpool China Partnership: 2017-18 Activities/Opportunities • Further strengthen Partnership • Focus on priority cities/regions • Place Marketing lead generation • Targeted outbound programme • City Region “showcase” • Inbound delegations IFB 2016 Achievements 2016 International Attendance Breakdown Official Total Top 5 Countries by attendance Delegations Attendees Europe 36 757 North America 5 280 China 24 211 India 9 68 Asia (rest) 10 153 Latin America 4 47 Middle East 7 86 Africa 8 102 Oceania 0 21 Total 103 1726 IFB2018 - 9 sector focused days th th th Each day has a single sector 12 13 14 focus Global Urbanisation Sustainable Energy economics & cities Wide-ranging, attractive topics Whilst designed to carry a 19th 20th 21st thread between sectors from Future of Manufacturing Global logistics day to day in order to create interest in more than one day transport 4.0 Days owned and curated by tripartite of leading 26th 27th 28th international media, trade organisation and sponsor Life science Creative Culture, media & sport Specific business hooks provided by events, services and speakers MIPIM MIPIM 2017, 13-17 March Headline Partner: Signature Living Partners: Arup, Brock Carmichael, Deloitte, Grosvenor, GVA, K2, Kier, KQ Liverpool, ION, Peel, Promenade, Redrow, Verum Victum Healthcare Associates: Blok, Bruntwood, Carpenter Investments, City Residential, Countryside, Curtins, Elliot Group, Ena Shaw, Falconer Chester Hall, Harcourt, Harworth Group, ISG, Live Verde, Liverpool BID, Moda Living, Morgan Sindall, Network Space Holdings, Steven Hunt, Wirral MBC, Wirral Waters Supporters: Bean Coffee, Liverpool John Lennon Airport Place Marketing for Investment Project • £3m city region partnership project: ERDF contribution £1.5m • to provide the whole city region with a coherent and transparent strategy for inward investment by delivering marketing and case handling on a city region basis • to exploit and communicate the city region’s key assets: advanced manufacturing and logistics; creative and digital; financial and professional services; life sciences; energy and environment • marketing campaigns, lead generation, overseas investment showcases and international event attendance Place Marketing for Investment Project Proposed overseas activity 2017-18 (yet to be approved) Event Sector When Where AWEA (California) attend Energy May 2017 USA World Forum for FDI (Shanghai) inc IFB 2018 China launch All May 2017 China Investment Showcase (China) All May/Jun 2017 China BIO (San Diego) Jun 17 LS June 2017 USA Investment Showcase USA inc IFB2018 US launch –tbc All tbc USA Investment Showcase (India) inc IFB2018 India launch All Sept 2017 -tbc India Investment Showcase (China) - lead generation meetings/IFB All Autumn 2017 China EWEA (Amsterdam) Energy Nov 2017 Netherlands Investment Showcase China - lead gen meetings/IFB All Feb 2018 China Investment Showcase (India) – IFB All March 2018 India Investment Showcase (USA) - lead gen meetings, IFB All March 2018 USA Investment Showcase China - IFB lead follow up All Sept 2018 China Autommechanika (Frankfurt) AEM Sept 2018 Germany Wind energy (Hamburg Germany) Energy Sept 2018 Germany AdvaMed - Philadelphia LS Sep 2018 USA THANK YOU.