An essential pillar for any business is its brand. Brand presence on the Web is a key factor in a business appearing in Internet searches and being found by existing and prospective customers. For small business owners, the essential ingredients for building a strong brand are: o A memorable business name o brand identity elements: o domain name o logo o email address o business card o social Web presence ( Linkedin, Facebook, Twitter, et Generic Top-Level Domains (gTLD) The following table represents the generic top-level domains (i.e. including .com, .org, etc). Domain Purpose / Sponsoring Organization Generic top-level domain .COM VeriSign Global Registry Services Generic top-level domain .INFO Afilias Limited Generic top-level domain .NET VeriSign Global Registry Services Generic top-level domain .ORG Public Interest Registry (PIR) Generic-Restricted Top-Level Domains Generic-restricted top-level domain names are similar to the generic top-level domains, only eligibility is intended to be restricted and ascertained more stringently. Domain Purpose / Sponsoring Organization Restricted for Business .BIZ NeuStar, Inc. Reserved for individuals .NAME The Global Name Registry Ltd. Restricted to credentialed professionals and related entities .PRO Registry Services Corporation dba RegistryPro Sponsored Top-Level Domains (sTLD) These domains are proposed and sponsored by private agencies or organizations that establish and enforce rules restricting the eligibility to use the TLD. IANA also groups sTLDs with the generic top-level domains. Domain Purpose / Sponsoring Organization Reserved for members of the air-transport industry .AERO Societe Internationale de Telecommunications Aeronautique S.C. (SITA SC) Restricted to the Pan-Asia and Asia Pacific community .ASIA DotAsia Organization Ltd. Reserved for the Catalan linguistic and cultural community .CAT Fundacio puntCAT Reserved for cooperative associations .COOP DotCooperation LLC Reserved for post-secondary institutions accredited by an agency on the U.S. Department of Education's list of Nationally Recognized Accrediting .EDU Agencies EDUCAUSE Reserved exclusively for the United States Government .GOV General Services Administration Attn: QTDC, 2E08 (.gov Domain Registration) Used only for registering organizations established by international treaties .INT between governments Internet Assigned Numbers Authority Reserved for human resource managers .JOBS Employ Media LLC Reserved exclusively for the United States Military .MIL DoD Network Information Center Reserved for consumers and providers of mobile products and services .MOBI mTLD Top Level Domain Limited dba dotMobi Reserved for museums .MUSEUM Museum Domain Management Association Reserved for businesses and individuals to publish their contact data .TEL Telnic Ltd. Reserved for entities whose primary area of activity is in the travel industry .TRAVEL Tralliance Registry Management Company, LLC. Country Code Top-Level Domains (ccTLD) Country code top-level domain names are those that are generally used for a specific country or dependent territory. All ccTLD identifiers are two letters long, and all two-letter top-level domains are ccTLDs. Some countries use a second-level domain to represent the entity type (for example, .com.cn for Chinese companies, or .org.cn for Chinese organizations). Domain Purpose / Sponsoring Organization A Ascension Island .AC Network Information Center (AC Domain Registry) c/o Cable and Wireless (Ascension Island) Andorra .AD STA Servei de Telecomunicacions d'Andorra United Arab Emirates .AE Telecommunication Regulatory Authority (TRA) Afghanistan .AF Ministry of Communications and IT Antigua and Barbuda .AG UHSA School of Medicine Anguilla .AI Government of Anguilla Albania .AL Electronic and Postal Communications Authority - AKEP Armenia .AM Internet Society Netherlands Antilles .AN University of The Netherlands Antilles Angola .AO Faculdade de Engenharia da Universidade Agostinho Neto Antarctica .AQ Mott and Associates Argentina .AR MRECIC (Ministerio de Relaciones Exteriores, Comercio Internacional y Culto) American Samoa .AS AS Domain Registry Austria .AT NIC.AT Internet Verwaltungs und Betriebsgesellschaft m.b.H Australia .AU .au Domain Administration (auDA) Aruba .AW SETAR Aland Islands .AX Ålands landskapsregering .AZ Azerbaijan Domain Purpose / Sponsoring Organization A IntraNS B Bosnia and Herzegovina .BA Universtiy Telinformatic Centre (UTIC) Barbados Government of Barbados .BB Ministry of Economic Affairs and Development Telecommunications Unit Bangladesh .BD Ministry of Post & Telecommunications Bangladesh Secretariate Belgium .BE DNS BE vzw/asbl Burkina Faso .BF DELGI Delegational Generale Informatique Bulgaria .BG Register.BG Bahrain .BH BATELCO Burundi .BI Centre National de l'Informatique Benin .BJ Offices des Postes et Telecommunications Saint Barthelemy .BL Not assigned Bermuda .BM Registry General Ministry of Labour and Immigration Brunei Darussalam .BN Jabatan Telekom Brunei Bolivia .BO Agencia para el Desarrollo de la Información de la Sociedad en Bolivia Brazil .BR Comite Gestor da Internet no Brasil Bahamas .BS The College of the Bahamas Bhutan .BT Ministry of Information and Communications Bouvet Island .BV UNINETT Norid A/S Domain Purpose / Sponsoring Organization A Botswana .BW University of Botswana Belarus .BY The State Centre of Security Information of Belarus Republic Belize .BZ University College of Belize C Canada .CA Canadian Internet Registration Authority (CIRA) Autorite Canadienne pour les Enregistrements Internet (ACEI) Cocos (Keeling) Islands .CC eNIC Cocos (Keeling) Islands Ltd. Pty, d/b/a Island Internet Services Congo, The Democratic Republic of the .CD NIC Congo - Interpoint SARL Central African Republic .CF Societe Centrafricaine de Telecommunications (SOCATEL) Congo .CG ONPT Congo and Interpoint Switzerland Switzerland .CH SWITCH The Swiss Education & Research Network Cote d'Ivoire .CI INP-HB Institut National Polytechnique Felix Houphouet Boigny Cook Islands .CK Telecom Cook Islands Ltd. Chile .CL NIC Chile (University of Chile) Cameroon .CM Cameroon Telecommunications (CAMTEL) China .CN Chinese Academy of Sciences The Computer Network Center Colombia .CO Universidad de Los Andes NIC Colombia Costa Rica .CR National Academy of Sciences Academia Nacional de Ciencias Cuba .CU CENIAInternet Domain Purpose / Sponsoring Organization A Industria y San Jose Capitolio Nacional Cape Verde .CV Instituto Superior de Engenharia e Ciencias do Mar Christmas Island .CX Christmas Island Internet Administration Limited Cyprus .CY University of Cyprus Czech Republic .CZ CZ.NIC, z.s.p.o D Germany .DE DENIC eG Djibouti .DJ Societe des Telecommunications Internationales de Djibouti (STID) Denmark .DK Dansk Internet Forum Dominica .DM DotDM Corporation Dominican Republic .DO Pontificia Universidad Catolica Madre y Maestra Recinto Santo Tomas de Aquino Algeria .DZ CERIST E Ecuador .EC NIC.EC (NICEC) S.A. Estonia .EE National Institute of Chemical Physics and Biophysics Egypt .EG Egyptian Universities Network (EUN) Supreme Council of Universities Western Sahara .EH Not assigned Eritrea .ER Eritrea Telcommunication Services Corporation (EriTel) Spain .ES Red.es Ethiopia .ET Ethiopian Telecommunications Corporation Domain Purpose / Sponsoring Organization A European Union .EU EURid vzw/asbl F Finland .FI Finnish Communications Regulatory Authority Fiji .FJ The University of the South Pacific IT Services Falkland Islands (Malvinas) .FK Falkland Islands Government Micronesia, Federated States of .FM FSM Telecommunications Corporation Faroe Islands .FO FO Council France .FR AFNIC (NIC France) - Immeuble International G Gabon .GA Gabon Telecom United Kingdom .GB Reserved Domain - IANA Grenada .GD The National Telecommunications Regulatory Commission (NTRC) Georgia .GE SANET Ltd. French Guiana .GF Net Plus Guernsey .GG Island Networks Ltd. Ghana .GH Network Computer Systems Limited Gibraltar .GI Sapphire Networks Greenland .GL TELE Greenland A/S Gambia .GM GM-NIC Guinea .GN Centre National des Sciences Halieutiques de Boussoura Domain Purpose / Sponsoring Organization A Guadeloupe .GP Networking Technologies Group Equatorial Guinea .GQ GETESA Greece .GR ICS-FORTH GR South Georgia and the South Sandwich Islands .GS Government of South Georgia and South Sandwich Islands (GSGSSI) Guatemala .GT Universidad del Valle de Guatemala Guam .GU University of Guam Computer Center Guinea-Bissau .GW Fundação IT & MEDIA Universidade de Bissao Guyana .GY University of Guyana H Hong Kong .HK Hong Kong Internet Registration Corporation Ltd. Heard Island and McDonald Islands .HM HM Domain Registry Honduras .HN Red de Desarrollo Sostenible Honduras Croatia .HR CARNet- Croatian Academic and Research Network Haiti .HT Consortium FDS/RDDH Hungary .HU Council of Hungarian Internet Providers (CHIP) I Indonesia .ID IDNIC-PPAU Mikroelektronika Ireland University College Dublin .IE Computing Services Computer Centre Israel .IL Internet Society of Israel .IM Isle of Man Domain Purpose / Sponsoring Organization A Isle of Man Government India .IN National Centre for Software Technology British Indian Ocean Territory .IO IO Top Level Domain Registry Cable and Wireless Iraq .IQ National Communications and Media Commission of Iraq Iran, Islamic Republic of .IR Institute for Studies in Theoretical Physics & Mathematics (IPM) Iceland .IS ISNIC - Internet Iceland ltd. Italy .IT IIT - CNR J Jersey .JE Island Networks (Jersey) Ltd. Jamaica .JM University of West Indies Jordan .JO National Information Technology