Global Video Insights - June 2011 For millions of people around the world, Vuclip is an essential part of their daily lives. We deliver video on-the-fly, on any device, and in any country, providing unparalleled reach for our partners Country Top Searches Top Videos Introduction 2 Global Video Insights - June 2011 As 2011 kicked off, Vuclip delivered 5.5 million monthly video views on January 1st. A huge number, right? In retrospect, not at all. As we near the mid-point of 2011, we consistently deliver more than double that number of video views on a daily basis. With increased consumption comes stunning insights into the minds of mobile video consumers worldwide. We know what users are searching for, what country they’re in, and what devices they’re using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world. As the year moves on, we’ll release monthly reports on trends viewed through the Vuclip prism, but here’s a first crack at breaking down the first five months of 2011. See you in July… Cheers! -Nickhi Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected] Top Searches and Videos 3 Top Searches and Videos 4 Top Searches and Videos by Country We also love to check into what our users are searching on and watching en masse. We crunched the data True viral videos transcend language, as evidenced by the popularity of the Twin Baby video in both the UK for the first five months of 2011 and came up with our top searches and most-viewed videos for ten coun- and Saudi Arabia. Mexico’s video watchers skew more toward the naughty, while Singaporeans skew more tries. The resulting snapshot shows a reflection of trends across the Vuclip universe. While Justin Bieber is to the nice. a hot topic worldwide, he doesn’t make a huge dent in India or even the Philippines. Country Top Searches Top Videos justin bieber britney spears United Kingdom japan earthquake Total Video Views: 16,554,078 The T-Mobile Royal Wedding Disconnect to Connect Twin Baby Boys Conversation Mentos + Yakult Experiment Evan Longoria’s Crazy Catch justin bieber britney spears Singapore lady gaga Total Video Views: 11,463,649 Disconnect to Connect EveryHhuman Must Watch This Ngintip Cewek Ganti Baju Greatest Marriage Proposal Dolphin and Dog, Song of the Seas fliptop naruto Philippines taylor swift Total Video Views: 1,086,822 Top 10 Martial Arts Movies Mentos + Yakult Experiment Twin Baby Boys Conversation Shakira - Waka Waka Jennifer Lopez Parody naruto shakira Mexico cartel de santa Total Video Views: 9,146,454 Las Notas de Mou Tan Chiquito y Tan Loquita Entrancing Eyes Shakira y su Piquetón Top 10 Martial Arts Movies shakira lady gaga Venezuela don omar Total Video Views: 6,669,568 Gracias Mama El Sueño de Los Venezolanos Bailarina Cubana de Nacimiento Mi Mamá Está Loca Las Notas de Mou cricket world cup sri sathya sai baba India mallika sherawat Total Video Views: 76,288,748 Hot Hot Christmas Special Al-Qaida Head Bin Laden Dead Saat Talo Mein Kolkata Knight Riders Inning Sixes Donna Feldman luna maya julia perez Indonesia taylor swift Total Video Views: 8,163,694 Tommy Kurniawan Tania Hold It Againts S&M Greatest Marriage Proposal Dolphin and Dog, Song of the Seas Vidi Aldiano justin bieber britney spears United States japan earthquake Total Video Views: 28,098,530 Evan Longoria’s Crazy Catch Bin Laden Watching Himself A Day Made of Glass Disconnect to Connect Bin Laden Dominicana (Bani) britney spears justin bieber Saudi Arabia kim kardashian Total Video Views: 49,752,858 Hello ... My Parents Two Minutes to God I Love You Emir of Qatar to Visit Israel Smoking Baby naruto lady gaga Brazil shakira Total Video Views: 1,423,965 Top 10 Martial Arts Movies Pure Vanity Mr Saik-El Baile Del Choque 2010 Mentos + Yakult Experiment Bin Laden Watching Himself = Advertisement Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected] Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected] Global Mobile Video Usage 5 Global Mobile Video Usage How does Vuclip make the world go round? Unique Users Sessions By Country Now that we’re almost at the 25,000,000 mid-point of 2011, we thought we’d check on Vuclip growth in 20,000,000 10 key countries (Figure 1). As the months roll on, the smaller 15,000,000 bars on top continue to plump up as user growth shows no signs of 10,000,000 slowing down. India and the U.S. account for the bulk of users, but 5,000,000 we’d advise you to keep an eye on both Indonesia and Mexico to 0 see some intriguing growth. India US Indonesia Mexico Saudi Arabia Malaysia Canada UK Spain Venezuela Figure 1 For this chart (Figure 2), we looked at the same ten key Video Views By Country countries in terms of video views. 250,000,000 This shows a compelling story about the power of virality. India 200,000,000 again leads the way, but as the Arab Spring rolled on, we can see 150,000,000 the resulting increase in video consumption in Saudi Arabia. At 100,000,000 the end of May, these countries accounted for over 200 million 50,000,000 video views. With people in 280 countries accessing clips every 0 month, this chart simply shows the tip of our iceberg. - - - - - India US Indonesia Mexico Saudi Arabia Malaysia Canada UK Spain Venezuela Figure 2 Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected] Breaking News and Sharing 6 Breaking News and Sharing Following breaking global news events has become part of a Vuclip user’s DNA. Whether it’s the Arab Spring, the Royal Wedding, or the Japanese tsunami, Vuclip users have been at the forefront of consuming and shar- ing clips of the latest news. True viral videos transcend language, as Video Views 300,000 evidenced by the popularity of the Twin Baby video in both the UK and Saudi Arabia. Mexico’s video watchers skew more toward 25000,00000 the naughty, while Singaporeans skew more to the nice. After we received a video of the Japanese 200,000 tsunami from our partners at AP, we saw an unprecedented spike in traffic for a single Content partner AP releases video 150,000 video (Figure 1). Because Vuclip users are actively involved in sharing clips with their Vuclip posts to WAP site contacts through social media, most of the 100,000 views that occurred were as a direct result Vuclip social media outreach of person-to-person(s) sharing. Community re-posts Vuclip link 50,000 In our second chart (Figure 2), you can see 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 :0 7 9 1 3 5 7 9 1 3 1 3 5 7 9 1 3 5 7 9 1 3 how local content also drives huge video 1 1 1 1 1 2 2 1 1 1 1 1 2 2 GMT Friday March 11th 2011 consumption. Figure 1 Figure 2 Most Active Countries Watching This Content India UK Indonesia Germany South Africa Canada Singapore Venezuela USA Most Popular Sharing Methods* Facebook BBM SMS Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected] Breaking News and Sharing 7 Cricket in India vs. Cricket Globally In India, the Cricket World Cup dominated mindshare and as a result, mobile video consumption. However, when we place Cricket in a global perspective, its impact is almost negligible. India view Global view Cricket vs. global viral videos Cricket vs. global viral videos We took a traditional viral phenomenon (Twin babies talking), a popular holiday clip (Valentine’s Day) and stacked those two clips up against the World Cup and tsunami video. Four clips – one week’s worth of video views for each clip. The contrast is stark, but the conclusion is simple. Relevant local content is key in impor- tant markets and breaking news is fueling viral growth. May Video Views - Top Devices Rank Device Last Month Rank Device Last Month 1 BlackBerry 9700 1 16 iPod Touch 17 2 iPhone 2 17 Nokia N70 15 3 BlackBerry 8520 3 18 Nokia E63 18 4 BlackBerry 9300 4 19 Nokia 3110 classic 19 5 BlackBerry Bold 9780 5 20 Nokia 6120 classic 20 6 Fly 2080 7 21 Nokia C3-00 22 7 BlackBerry 9000 6 22 BlackBerry Pearl 3G 9105 24 8 BlackBerry Torch 9800 9 23 Nokia 2730 classic 23 9 BlackBerry 8900 8 24 Nokia 7210 Supernova 21 10 Nokia 5130 XpressMusic 10 25 Nokia C1-01 NR 11 Nokia 2700 Classic 11 26 Nokia 5230 26 12 Nokia 2690 12 27 Nokia 6300 25 13 Nokia 5233 13 28 Nokia X2 NR 14 Nokia N73 14 29 Nokia E71 27 15 Nokia 5800 XpressMusic 16 30 Samsung GT-C3303 30 = Up from last month = Down from last month NR = Not Ranked Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • [email protected].